Strategic Marketing and Communication Director
Al Khalidi Hospital
Total years of experience :14 years, 10 Months
Create a calendar of campaigns & events, set the
marketing budget & analyze the market & competitors.
Develop brand & corporate identity initiatives.
Develop brand voice & maintain brand integrity across all
platforms.
Manage media relations & develop relations with media
members, influencers, & community leaders.
Monitoring patient satisfaction & setting up improvement
plans in coordination with the related stakeholders.
Strategic Marketing and Communications Director|
Al Khalidi Hospital and Medical Center
Key Responsibilities:
- Marketing (Offline and Digital):
- Content Supervision (Offline and Online):
- Head of Customer Experience Office.
- Head of Admission Office.
- Head of Communication Centre.
- International patient management and supervision:
- Make the further education & training sector an attractive
place to work, so that it can recruit & train the best staff.
- Manage the Insurance & admission department.
- Chair Person for Customer Feedback Management.
-Create a reporting system for easier follow up & daily updates
for all departments within the Hospital.
- Creating communication guidelines for Hospital employees
including conducting social skills training.
- Streamline processes throughout the departments & with the
related stakeholders.
Key Accomplishments:
Applying customer care as a service for the first time in the
healthcare industry in the Middle East.
Coordinating with international bodies “UNHCR, Embassies,
Government Entities & personnel”.
Increasing International patient check-in during COVID-19.
- Study & analyze online audience to create & implement new
digital channels to target new audience segments & draw their
attention.
- Build Digital media content according to best practices with
the content & design team, as well as, engagement strategies
& campaigns to ensure the success of new channels.
Benchmark with internal KPIs & goals to transfer the network
from analog to the digital era.
- Develop an editorial calendar & conduct training for all team
members.
- Monitor market trends, research consumer markets &
competitors’ activities to identify opportunities & key issues.
- Develop actions & strategy to seize market opportunities
based on brand & category analysis.
- Lead cross functional partners to implement brand strategies.
- Manage development & activation of local brands.
- Accountable for marketing budget for assigned segment.
- Planning & implementing promotional campaigns.
- Evaluate the financial aspects of product development, like,
budgets, expenditures, research & development appropriations,
return-on-investment & profit-loss projections.
- Overall responsibility for brand management & corporate
identity.
*Details can be discussed over interview
• Handling airlines ticketing for the international crew,
• Locations management and organizing coordinator,
• Supply needs of locations and set,
• Translating English scripts Arabic script supervising,
• One liner, maps, day out of days, call sheets in charge.
• Attending outbound calls
• Solve escalated issues regarding customers account requests
• VIP customers service support
• Retention, marketing, and sales.
• Change of address in charge.
• Marketing and sales.
• Following advertisement and marketing progress.
• Managing and preparing marketing plans according to the local market.
• Keeping oneself stimulated in order to achieve maximum productivity.
• Writing status reports throughout the duration of the project to keep clients and peers updated
• Marketing and sales.
• Coordinating and following on sales records.
• Following advertisement and marketing progress.
• Managing and preparing marketing plans according to the local market.
• Co-coordinating marketing campaigns with sales activities.
• Manage and improve lead generation campaigns, measuring results.
