Ahmed Hassan Mohalel

Lay’s, Cheetos, Doritos, Sun Bites, Frito-Lay, TOSTITOS

- Support the sales operations and customer service teams to reduce business inefficiencies and maximize productivity and resources.
- Ensure sales and merchandising team input into activity planning to ensure full alignment and flawless market execution.
- Communicate with principals on all trade marketing issues; e.g. activity planning and launching (central or local), inventory and forecasts, A&P support, displays and equipment - placement, logistics, and new product development and introductions.
- Prepare and suggest trade and consumer promotions to improve distribution and generate consumer off-take.
- Identify business opportunities and grow all categories in the business.
- Analyze retail audits, investigate in-house data and consumer research to evaluate market trends, and present findings and opportunities to management and principals.
- Coordinate and lead the “Monthly Activity Cycle Meetings” between principles and the sales management to ensure clear and consistent communication of planned projects and activities.
- Responsible for the administration and field supervision of all plans / Activities (i.e. consumer promotion, sampling campaigns, exhibitions, special events).
- Control point of sale materials and produce a monthly report detailing quantities of POS material used, balance stock, and requirements.
- Ensure principal-provided and agreed planograms are implemented successfully in the market.
- Ensure that the budget allowances, claims, and distribution of POS materials set by the Division Manager are achieved.
- Ensure that the marketing campaigns are achieved within budgeted guidelines as agreed with the principal and/or the Division Manager.

Nutrina Trading • Kuwait City, Kuwait
Fixing planogram for all company brands in both Hypermarkets & Co-Ops, explaining, and
distributing the planogram to the sales team once
it’s approved and tracked in market executions.
Maximize off take on company brands through developing best-in-class Point of Sale Material
(POSM).
Planning and developing a full-year promo calendar with clear guidelines, specific launch dates,
and budget allocation.
Complete and track the execution of Outdoor Advertising Campaign and ensure targeting the
right areas and mass consumer
penetration.
Lead and develop in-market photos cycle to ensure the max utilization of process and assets.
Plan in coordination with Sales the support for all new launches, accurately forecast branded gifts
and any other special packs for all
areas.
Develop sales presenters & road shows for customers whenever needed.
Conduct daily trade visits to assess new launch implantation, track competition activity, and find
new opportunities in key markets.
Assess launch success, and prepare closing reports for significant launches.
Pre-& post promotions evaluation through estimated ROI, IMS figures & market feedback as well
as market data readings when
applicable.
Develop Trade Marketing packaging artwork once the launch plan is approved and ensure
packaging quality is always best in class.
Produce & ship promotional packaging to all markets within agreed timelines.
Manage Trade Marketing budget efficiently & ensure cost guidelines are applied to have in mind
optimization between quality &
price.
Producing an accurate summary of total spending at the end of a marketing campaign.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment
objectives, market characteristics, and cost
and markup factors.
Initiate market research studies or analyze their findings.
Consult with product development personnel on product specifications such as design, color, or
packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines,
or services, analyze business
developments and monitoring market trends.
Coordinate or participate in promotional activities or trade shows, working with developers,
advertisers, or production managers, to
market products or services.
Select products or accessories to be displayed at trade or special production shows

Nutrina Trading • Kuwait City, Kuwait
Pursuing the achievement on monthly basis.
Ensure company product availability and visibility.
Selling and implementing the company sales fundamentals of distribution.
Following up monthly on my area results, activity implementation, and
updates my direct management with progress and
results.
Ensure that shelf and warehouse stocks are regularly, correctly, and
effectively audited, rotated, and handled in accordance with priorities.
Spending 90% of work time in the field.
Stock shelves, and mark prices on shelves and items.
Spreadsheets Reports.
Advertising Placement.
Creating detailed proposal documents.
Competitive Strategy Development.
Maintaining and developing relationships with existing customers in person and via telephone
calls and emails.