Corporate Communications Manager
Emarat Misr
مجموع سنوات الخبرة :14 years, 3 أشهر
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Responsibilities
1. Build and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification
2. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
3. Set up and optimize Bank pages within each platform to increase the visibility of company’s social content
4. Moderate all user-generated content in line with the moderation policy for each community
5. Create editorial & posting calendars
6. Continuously improve by capturing and analyzing the appropriate social 7-data/metrics, insights and best practices, and then acting on the information
7. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Achievements
1. Reach 152, 000 likes in 1 month.
2. Established SM team and conducted required training sessions.
3. Created creative content & strategy that lead to an engagement rate of 16% on average from the beginning of campaign.
4. Achieved 18 % conversion rate during the first 2 months of the campaign.
1. Prepare and implement social media strategy
2. Manage social media sites
3. Engage in dialogue and monitors customers issues
4. Monitor current trends and encourages adoption of social media tools
5. Innovate & search for relevant news / articles to post
6. Implement social media campaigns
7. Manage social media campaigns
8. Manage Blogs
9. Use social networking analysis tools
10. Monitors internet for brand related topics
11. Prepare details reports to manager & CMO
12. Promotes social media with the organization
• Handle ATL & BTL activities
• Handle online and on ground activations
• Handle sponsorship files and proposals
• Handle Booths construction and Amendment
• Work with the management team to prepare a core brand message, marketing strategy and apply these into all aspects of media
• Assist art team in storyboarding and concepts layouts for core media items (Brochure, ads, websites etc.)
• Assist in market research with research team to support and define brand and marketing strategy
• Revise Editorials and Advertorials and evaluate their efficiency for media
Core Responsibilities
Assist in preparing and implement marketing strategy for 16 different business units.
Assist in consumer insights’ projects for brand(s); with the responsibility of supervising and monitoring research in field to ensure quality findings.
Supervise and constantly monitor financial processes (. Brand(s) budget, activity proposals, reco-forms, invoicing, payment, budget reconciliation…etc.) in order to provide the Brand Manager(s) with actual Marketing spending vs. budget at any time
Work with the management team to prepare a core brand message, marketing strategy and apply these into all aspects of media
Assist on managing and generating all technical product information to be applied to all aspects of marketing
Assist art team in storyboarding and concepts layouts for core media items (Brochure, ads, websites etc.)
Assist in market research to support and define brand and marketing strategy
Revise Editorials and Advertorials and evaluate their efficiency for media
Mange events, exhibitions and below the line events.
Manage Adverts & Above the line events
Ensure the availability of promotional material.
Coordinates with the IT Department for the brand website
updates and analyze reports such as number of website visitors per day/month.
Maintain and up to date media file for the brand activities.
Carry out market visits to gather market intelligence information and update the brand.
Manage and maintain an up to date customer database.
Prepare different marketing activities reports including visits and prospects.
Ensure that proper updated point of sales materials are constantly available and displayed according to the corporate identity standards.
Printed Media
Assist in regular contact with all major industry magazines to supply any required promotional material
Assist in all aspects of printed media working with the art team and product department to make material available to the distributors and directly to the media, this would include:
1. Brochures and Mini Brochures
2. Press advertising
3. Press releases
4. Posters
5. Photo and product CD’s
Digital media
1. Manage and maintain each & every business unit website.
2. Make regular contact with all major industry digital media sources to supply any required promotional material
3. Evaluate and prepare various forms of digital media when required
Promotional material
Assist in preparing a range of promotional material to offer to the distribution network
Marketing and customer services reports
Assist in preparing quarterly reports to present to the management team, including:
1. An overview of all aspects of marketing and customer services from the preceding quarter and an overview of plan for the upcoming quarter.
2. A year to date comparison of costs in relation to budget and the preceding year
• helping in designing and structuring guide line to achieving assigned Sales & Marketing targets
• Prospecting and developing new client relationships within a defined geography or market
• consulting with clients on business issues and research design
• developing innovative proposals and delivering strategic sales presentations
• making actionable and insightful recommendations for new products, extensions, or enhancements
• Managing and monitoring a team of account executives.
• Resolving project delivery issues
Projects Executed by me:
Pharmaceutical Projects:
1-Gsk (synflorix -cervical cancer -rotatrix)
2-MSD (rotateq -6th of October club event)
3-Vacsera
Non Pharmaceutical Projects:
1-Eitsalat ( Meet The CEO Campaign )
2- Nestle ( Baytona El Jadid )
3-pepsico( Go to the Market)( Dubai - Egypt - Argentina - China - Spain - Turkey )
Handling Marketing Campaigns
Establishing Marketing resolutions
Preparing Meetings and presentation with clients
Creating Ads & Ideas for banners, Flyers, catalogs etc…..
Projects Executed:
H&M opening at mohandessin
Nile Pharaoh cruiser. ( Launching a new aspect in terms of Nile trips )
