Marketing Manager
Americana
Total years of experience :20 years, 4 Months
KSA Marketing Manager
TGIFRIDAY'S, Red Lobster, Longhorn steakhouse
-Develop Annual and Long Range Plans for the chain that will deliver key strategic and financial brand goals.
-Ensure excellence in the development and implementation of all marketing strategies and programs articulated in Annual Plan.
-Interface with Agencies and cross-functional teammates to lead in development and implementation of successful programs within agreed upon time, process and budgetary requirements.
-Interface with International Brand managers and as needed international distributors to ensure awareness of and alignment to Brand initiatives and strategies.
-Develop and present compelling presentations for sell in of key initiatives to constituents including: corporate, sales, international, and other cross functional groups.
-Work with Research, Sales Analytics and Consumer Care teams to identify key consumer, competitive and retail trends impacting future strategy. Offer insights into these trends as part of my contribution to annual and long-range plan.
-Track success of new products, positioning, advertising, PR, social media, and promotion and evaluate next steps to ensure goals are met.
-Serve as key brand expert providing insights on what’s working and what’s not to the organization and recommendations for plans to ensure success. (including depth of knowledge regarding target consumers and key retail customers)
-Work with research resources to identify new data needed and to ensure data acquisition implemented in effective and timely manner.
-Work with direct reports to provide feedback and ensure development plans in place to develop a team that is learning, and growing.
-Work effectively with all key functional teams including: sales, design, merchandising, customer care, international, planning and operations with external partners including: PR firm, Advertising firm, media planning group in order to deliver annual and long-term results and goals.
-Assist in the evaluation of agency resources and in identifying new partners as needed.
Achievements :
-Best practice winning prize 2010 - 2011 (Carlson restaurants)
-Best same store sales G% 2010 - 2011.
-Best sales budget achievement with a 114% sales achievement.
Marketing Program Management:
• Develop Annual and Long Range Plans for the chain that will deliver key strategic and financial brand goals. Including: volume, profit, expansion, share of market and brand equity measures.
• Ensure excellence in the development and implementation of all marketing strategies and programs articulated in Annual Plan.
• Interface with Agencies and cross functional teammates to lead in development and implementation of successful programs within agreed upon time, process and budgetary requirements.
• Interface with International Brand manager and as needed international distributors to insure awareness of and alignment to Brand initiatives and strategies.
• Develop and present compelling presentations for sell in of key initiatives to constituents including: corporate, sales, international, and other cross functional groups.
• Exhibit strong familiarity and comfort with Hue product, key retail visual and merchandising efforts- Hue philosophy is tied to product as being central to success.
Brand Analytics:
• Work with Research, Sales Analytics and Consumer Care teams to identify key consumer, competitive and retail trends impacting future strategy. Offer insights into these trends as part of your contribution to annual and long range plan.
• Track success of: new products, positioning, advertising, PR, social media, packaging and promotion and evaluate next steps to insure goals are met.
• Serve as key brand expert providing insights on what’s working and what’s not to the organization and recommendations for plans to insure success. (including depth of knowledge regarding target consumers and key retail customers)
• Work with research resources to identify new data needed and to insure data acquisition implemented in effective and timely manner.
People Development and Interface:
• Work with direct reports to provide feedback and insure development plans in place to develop a team that is learning, and growing.
• Work effectively with all key functional teams including: sales, design, merchandising, customer care, , international, e commerce, planning and operations AND with external partners including: PR firm, Advertising firm, media planning group in order to deliver annual and long term results and goals.
• Assist in the evaluation of agency resources and in identifying new partners as needed.
• Support new program sell in, new retail visual efforts via presentation to internal teammates, agency partners and retailers as needed.
Achievements :
- Best practice winning prize 2010 - 2011 (Carlson restaurants)
- Best same store sales G% 2010 - 2011.
- Best sales budget achievement with a 114% sales achievement.
- Best Local initiatives - via creating local promotions that will meet the native’s needs.
- Best corporate calendar implementation.
- Highest sales G% via GCC countries 2011 - 2012.
- Best media prices with highest penetration.
• Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
• Budget management. To deliver all marketing activity within the agreed budget.
• Direct marketing staff where budgets are developed.
• Manage all aspects of print production, receipt and distribution.
• Achieve frequent, timely and positive media coverage across all available media.
• Managing the entire product line life cycle from strategic planning to tactical activities.
• Conduct market research in order to identify market requirements for current and future products.
• Develop and implement a company-wide plan to push product, working with all departments for its execiution
• Analyze potential strategic partner relationships for product lines.
Achievements :
- Highest Vodafone office seller winning prize (2008 - 2010)
- Most profitable sales personnel through my fast speed in finishing tasks & jobs
• Liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues. \n• Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the campaign). \n• Maintaining and building contacts with the media. \n• Writing and distributing press releases. \n• Preparing photo shoots. \n• Managing the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy and liaising with \n• Supervising designers and printers. \n• Arranging for the effective distribution of marketing materials. \n• Maintaining and updating mailing databases. \n• Organizing and attending events and exhibitions. \n• Securing sponsorship to assist with the publicity and funding of marketing projects. \n• Carrying out market research and customer surveys to assess demand, brand positioning and awareness. \n• Evaluating marketing campaigns. \n• Monitoring competitor activity. \n• Analyzing pricing positions vs the competition. \n• Contributing to and developing long-term marketing plans and strategies. \n• Assisting in the delivery of approved strategies. \n• Managing budgets. \n• Supporting the marketing manager and other colleagues. \n \n \nAchievements: \n- Took part in the successful launch of this newspaper with 70, 000 subscribers thus number 1 selling in Lebanon. \n- Took the lead in many public relations events to increase awareness & educate people more about our newspaper.
Job Role: \n• Assisting the director in choosing the stars of the program, \n• Choosing the locations, \n• Script editing. \n• Choosing the proper conditions & timings in terms of the shooting, based on the lightning, the environment, the middle ground, the fore ground & the background of the scene. \n• Supervising the reporters & the rest of the cast. \n \nAchievements: \n- Shooting a program with a very low budget. \n- Building relations with various media stars who assisted a lot in our locations work & the proper choose of the guests.
- Targeting product and service development - Developing an agenda for change - Creating and communicating the value of the brand - Measuring customer preferences - Leading collaborative teams - Social and new media marketing
Major Marketing and Advertising with a minor in consumer psychology
MSA was the first & leading university in Egypt offering all aspects of mass communication taught by the best university doctors in the business, like "Sahar Al Hawary" & many famous names.
Choueifat schools are the education leaders all over the world & are ranked among the top 5 schools in the world in terms of social class & education.