Assistant Manager-Brands & Supply Chain
Engro Corporation Limited
Total years of experience :2 years, 1 Months
• Developed an Appealing Branding Strategy for Each Category Brands and implemented it into all facets of Brand Management including Product Packaging, Brand Communications and Channel Management.
• Launched New Brands through Innovative and Successful ATL & BTL Campaigns with highest farmer reach in the history of Engro Fertilizers Ltd and generated Strong Consumer engagement and Penetration at Village/territory level.
• Managed different Deliverables of Pesticide Brands Value Chain including Supply Chain, Product Packaging, Product Refilling, IMC Campaigns and Product Accessibility in Markets through effective planning and defining measurable objectives against each deliverable.
• Managed P & L of the Brands and took Value Chain Focused Initiatives to optimize Profits and reducing costs.
• Accessed Competitors Activity/Performance on regular basis and formulated counter Plans for Brands by coordinating all stakeholders involved.
• Launched New Customer Acquisition and Retention Model in line with the Vision of making ENGRO a Best Field Work & Customer Relationship oriented Company; Model to approach 50 thousands farmers for 2018 at Brand Focused touch points
• Implemented Marketing and Brand Management Plans; Supported Brand Management Teams to meet Brand objectives by injecting innovation and new ideas at operational level.
• Supported Brand managers of all Divisions in execution of Brand Strategies & Plans, analysed Productivity and Return on investment of all Marketing Campaigns/activities.
• Developed Media Planning & Buying Plans/ensure quality and effectiveness in marketing activities/campaigns through value addition, innovation and strong follow-ups.
• Kept track of competitive initiatives and Developed Market Intelligence System to capture consumer insights at ground level.
• Developed and managed a strong team of ATL & BTL/creative agencies in order to execute marketing plans on ground level.
• Created New SOP’s where required with consensus of Country Manager, Marketing Manager & Finance Manager
• Performed Market visits to keep track of latest developments; Explored opportunities of cost reduction by improving efficiency and by introducing new cost effective innovative solutions in Marketing Communications.
• Launched an innovative project of “Branding Crop Field” in pursuit of making FMC a Best Product Demonstration Company, Completed this project successfully with extra ordinary results in all over Pakistan.
• Managed FMC Pakistan Marketing Budget of over 100 Million PKR while running Return of Investment Projects.
• Create a Customer Focused Model with to Analyse Return on Investment for Group of Brands combining Sales Analytics, Marketing Communications and Customer Behaviour. The model produced excellent results for ROI numbers for next year
• Designed and Managed Mobilink Project for Biometric verification for Lahore Region.
• Designed and Developed Donor Relationship Management System for NGO’s with excellent results
Donors relationship management, identified and developed new donors, designed and implemented local funding campaigns to address the issues on education; ramped up the network of volunteers all over the country
