Head of Sales – Regional Retail
Karcher Middle East FZE
Total years of experience :23 years, 0 Months
• Leading Retail division (consumer products) with full P&L and people management.
• Grew top line by 55% by restructuring business model. Direct set up in UAE, Qatar, Oman and
exploring more direct route possible territories.
• Grew e-commerce business by 50% YOY.
• Winner of Leading Product Category Competition in 2022.
• Continuous auditing dealer network, separated from non-performers and appointed retail specialist.
• Onboarding dealer development program and improved eficiency by 30%.
• Successfully implemented best retail practices across all retail channels.
• Continuously achieved Top brand position and highest revenue contributor to the DIY channel.
• Continuously identifying and expanding new business channels to sustain growth rate.
• Mentoring team to take higher responsibilities with defined career growth progression.
• Lead distribution of Home Appliances, Built-ins & Personal Care categories for Global leading brands Siemens, SMEG, Zanussi, Vestfrost, Terim, Solis, Eureka Forbes & in-house private label Wolf Power.
• Achieved double-digit revenue growth YOY.
• Grew market share by 5% across major categories.
• Re-launched Terim White Goods under a licensing arrangement.
• Sourced new categories to drive up profit by 20%.
• Optimized resources and slashed costs by 8%.
• Reduced unsecured credit exposure by 90%.
• Improved cash flow by negotiating higher credit limits from suppliers.
• Successfully launched the Wansa CE & HA brand through a distributor network in GCC, Africa & Asia.
• Established UAE operations to cater to local and re-export markets.
• Developed sourcing process for Sansui CE & HA categories.
• Streamlined SKUs and developed a new product lineup with higher GM.
• Launched export business channels and developed a distributor network across GCC & Africa.
• Supported KSA distributor for expansion to all channels.
• Proposed KSA direct operations route which is a major revenue contributor to the organization.
Bachelors of Science with major in Electronics
Successfully completed 2 months internship. Top was to evaluate market share analysis of AIWA Audio and Video products in Pune Territory.
