Corporate and groups sales manager
Intercontinental Dubai Festival City
Total years of experience :14 years, 5 Months
November 2013 to Present Intercontinental Dubai Festival City
Account Manager Group Sales for Corporate segment.
• Participation to new restructuration of the sales & marketing department
• Developed mainly the pharmaceutical & medical industry as well as banking, IT, and Oil and Gas segment for groups and events
• Research and analysis of the competition, and assisting and developing sales strategy
• Created strategic partnership with major international and local accounts
• Consistently aiming for increasing ADR and Banquet revenue
• Maintaining relationship with clients through sales calls, entertainments, site inspections and phone calls
December 2012 to - November 2013 Intercontinental Dubai Festival City
Account Executive Corporate Sales
• Responsible of pharmaceutical & Medical accounts, Jabel Ali area and Dubai Airport FreeZone companies.
• Represented Festival City cluster of hotels, InterContinental & Crowne Plaza, InterContinental Residences Suites, The Event Center and Al Badia Golf Club toward the local market
• Developed awareness of the brand and facilities of DFC by doing sales blitz, daily sales visit and tele calls for prospect accounts
• Assisted business development team on confirming groups and events coming from generated leads
• Participated actively in the occupancy increase of the Residences Suites as well as getting healthier ADR’s
Business Development professional with 6 years’ experience in Key Account Management, Marketing, Sales and Events
January 2015 to Present: Majid Al Futtaim Ventures, Leisure & Entertainment.
Leader in shopping mall, communities, retail and leisure pioneer across the Middle East employing over 34 000 people
*Business Development Manager for Ski Dubai, IFLY Magic Planet, Little Explorers, and ORBI Pre opening
-Cross selling all the leisure units of MAF which are Ski Dubai, IFLY Dubai, Little Explorers, Magic Planet and Orbi.
-Developing and executing Sales Strategy to expand the customer base, ensuring achievement of revenue targets.
-Developing alternative revenue streams to maximize sales by initiating new ideas for product development, and identifying new business opportunities.
-Ran successfully SEO/ SEM campaigns to maximize visibility online of the brands and generate leads.
-Supporting the brand managers to launch new packages, promotions and campaigns to create awareness of the brands.
-Organization of events for brand activations.
-Working with different MAF entities such as MAF Hotels, Malls, Carrefour, retail brands to generate revenue and footfall for L&E facilities.
-Tie up with key e-commerce players to promote L&E brands online to drive revenue and footfall.
-Creating and reviewing marketing collaterals to make sure they are aligned with the customer needs
-Creating new educational packages in line with the customer needs and demand to increase sales for education segment.
-Creating new corporate packages to increase revenue in events and team building activities.
-Working closely with key travel agencies to include L&E offers within tour packages for tourists.
-Weekly and monthly reports on activities, sales figures & promotions with senior management and CEO.
-Proactively meeting existing and potential client to acquire new accounts and maintain relationship with regular customer.
-Maintain up to date customer and prospect records in order to build a reliable database.
November 2012 to Present
Intercontinental Dubai Festival City
Account Manager Group Sales for Corporate segment.
Participation to the new restructuration of the sales & marketing department
Developed mainly the pharmaceutical & medical industry as well as banking, IT, and Oil and Gas segment for groups and events
Research and analysis of the competition, and assisting and developing sales strategy
Created strategic partnership with major international and local accounts
Consistently aiming for increasing ADR and Banquet revenue
Maintaining relationship with clients through sales calls, entertainments, site inspections and phone calls
December 2011 to - November 2012
Intercontinental Dubai Festival City
Account Executive Corporate Sales
Responsible of pharmaceutical & Medical accounts, Jabel Ali area and Dubai Airport FreeZone companies.
Represented Festival City cluster of hotels, InterContinental & Crowne Plaza, InterContinental Residences Suites, The
Event Center and Al Badia Golf Club toward the local market
Developed awareness of the brand and facilities of DFC by doing sales blitz, daily sales visit and tele calls for prospect
accounts
Assisted business development team on confirming groups and events coming from generated leads
Participated actively in the occupancy increase of the Residences Suites as well as getting healthier ADR's
January 2011 - October 2011
Hotel Sheraton Jumeirah Beach hotel Dubai, Starwood Hotels
Account Executive Leisure Sales
Handled Local DMC's and worked closely with them to develop leisure market
Worked with event management companies to promote the banquet and meeting venues
Assisted the Director of Sales and Marketing in preparing his International Sales trip
Conducted regular site inspections for DMC's and international agents
• Handled Local DMC’s and worked closely with them to develop leisure market
• Worked with event management companies to promote the banquet and meeting venues
• Assisted the Director of Sales and Marketing in preparing his International Sales trip
• Conducted regular site inspections for DMC’s and international agents
January 2009- July 2009
Hotel Plaza Athenee, Dorchester Collection, Paris France
Guest relation Trainee
Handled check in and Check outs at the front Desk
Show around of the hotels for walk in guests
Assisting the Front office managers with reports for morning briefing
Assisting the guest for every inquiry to make their stay memorable
January 2008- July 2008
Royal Exchange, Restaurant Sauterelle, London UK
F&B Trainee
Shadowing restaurant manager on daily tasks
Management and F&B operations
January 2010 until September 2010 Kendall College, Bachelor degree in Arts of Hospitality, Chicago, USA
July 2007 until December 2009 Les Roches International School of Hotel Management, Marbella, Spain Jan 2010 until september 2010: Kendall College Chicago
June 2006 French High School degree specialized in Management and Finance, Lycee Descartes Rabat, Morocco Trainings and Seminars December 2011 - Present Solution Selling, ALDP Advanced Leadership Development Plan, Crowne Plaza Brandhearted, Intercontinental In the known training, IHG Rewards points training, Fire and Safety training.