Aishwarya Aishwarya

Research Projects: Capstone Research Project 3: Study the effect of sustainable practices on customer loyalty in hotel industry of Singapore * To study the effect of sustainable practices on customer loyalty by identifying the relationship between customer satisfaction and sustainability * Develop a strategic marketing plan to improve customer satisfaction & loyalty by leveraging on enhanced customer experience due to adoption of sustainable practices in a hotel Company Research Project 2:Developing a marketing plan for a wine by determining the factors affecting the competitive positioning of the product based on future scope of wine industry in Australia * To create a marketing plan for an existing wine product of a company in Australian wine market * To identify the key factors influencing the competitive position of the product in the Australian wine market by conducting attitude measurement using the “Fishbein” model Company Research Project 1:A study on customer buying behavior in Dubai’s Real estate industry * To study the factors influencing customer buying behavior in Dubai real estate industry by performing factor analysis on the variables identified through qualitative research * To study the relationship between the buying behavior of customers and the various factors identified through research

Achievements: * Internship at Steel Authority of India Ltd. from June 2009 to July 2009 & at Centre for Development of Applied Computing from May,2010 to July,2010 * Certification in Core JAVA from NIIT * Certification in ASP.Net from Centre for Development of Applied Computing and developed a “Cab booking Application” * Japanese language: Spoken (beginner) & Written (beginner) * Organiser, Guest & VIP Relations Team at National Level Cultural Fest “MILAN’11”, SRM University. * Committee Head for Hospitality Team at National Level Technical Fest “AARUUSH ‘09”, SRM University