Senior Manager Sales and Business Development
Rubicon Exotic Drinks FZE
Total years of experience :21 years, 11 Months
• Developing and implementing sales and marketing strategies to increase revenue and market share for the Rubicon portfolio in the assigned markets.
• Managing key accounts, building relationships with customers, and ensuring customer satisfaction by providing excellent service and support.
• Conduct regular market research to identify new business opportunities, monitor industry trends, and stay ahead of the competition.
• Collaborating with distributors and internal teams, including finance, logistics, and operations, to ensure timely delivery of products, effective in-store activations, and successful marketing campaigns.
• Monitoring and analyzing sales data, preparing reports, and recommending to senior management to improve performance and increase profitability.
• Negotiating contracts and agreements with key accounts and ensuring compliance with company policies and procedures.
• Manage payment collection and work closely with finance to ensure timely processing of invoices and receipts.
• Train and develop distributor sales teams and provide guidance and support to ensure they meet their targets and achieve their objectives.
Develop and implement a growth strategy focused on financial gain and channel partner satisfaction.
Strategically negotiate contracts; integrating contract requirements with business operations.
Collaborate with the marketing department for tailor-made campaigns for business growth. Initiate and coordinate end to end for roadshows and sales trips for global market penetration.
Work as an interface between Sales and Broker channel for all activities related to training, learning and development, site visits, commissions, and rewards and recognition.
Act as an advisor to Commercial Attaché in planning and spearheading a broad spectrum of trade promotions and other commercial service functions.
Deliver customer-focused programs and counseling services to U.S. firms targeting to introduce products, services, and soliciting investment opportunities in the United Arab Emirates.
Gather and provide market research information and matchmaking service by assessing supply and demand, competition, trends, promotional possibilities, and trade barriers in the industry.
Skilfully strengthened and sustained business relationships with local government authorities, private sector companies, and other national organizations in the United Arab Emirates and the United States.
Guarantee the employment of effective customer business plans, along with articulated objectives at the key accounts level to improve volumes and increase overall profitability.
Review the portfolio of all existing brands to maximize profits for both parties.
Compete in a mature place to achieve the highest standards of business excellence.
Actively supported the General Manager in planning, organizing, leading, coaching and encouraging a team of sales executives, promoters, and merchandisers.
Seamlessly steered different functions including, task setting, budgeting and sales forecasting with inventory management, control and debtor management.
Prepare and implement the budget, review agreed on KPIs with the sales team, monitor and enhance performance and work as a change agent for handheld implementation.
Manage the distribution and service of IT hardware and software products of numerous principal brands, which included HP, Lenovo, IBM, Acer, McAfee, and Samsung within the GCC region.
Cemented and retained strong corporate customer relationships, and coordinated with product managers and sales coordinator for pricing, quotations, order processing, delivery, and collections.
Work closely with Vendor Country Managers for amplifying Redington’s market share.
Enroll, engage and enhance the profitability of airtel channel partners.
Distribution and channel partner management. Help increase walk-ins and conversion at retail outlets. Recruit, train and develop feet on street sales executives.
Increase market penetration and run relevant advertising and promotional campaigns to expand awareness and sales of airtel products and services.
General Management Program
Master of Business Administration in Marketing & Finance
Bachelor of Commerce Degree