Ala'a Al-Saud

Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools and other initiatives.

Develop and promote branding initiatives consistent with corporate business goals and objectives.

Maximize brand value through the development of ancillary revenue streams and new opportunities.

Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.

Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages.

Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.

Develop, manage, and execute an annual strategic marketing and communications plan to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.

Evaluate the success of various communication strategies and provide and implement recommendations for improvement.

Analyze potential new products/media to enhance the marketing/communications work.

Develop, manage, and produce materials to create a cohesive image and message for print and all offline communication vehicles.

Ensure that all materials are developed and distributed according to an appropriate timeline.

Oversee the development, management, and maintenance of all online communication vehicles.

Provide strategic leadership to the marketing group and all other departments. Set the yearly agenda for the marketing group and actively manage the department to accomplish its goals.

Produced engaging written content to optimize websites and social media platforms.

Built strong relationships with clients through comprehensive campaign reporting meetings.

Web Designer/Developer

Responsible for the design, layout, and coding of a website, involved with the technical and graphical aspects of a website (how the site works and how it looks), and involved with the maintenance and update of an existing site.

Write the programming code, either from scratch or by adapting existing website software and graphics packages to meet business requirements, test the website and identify any technical problems, and upload the site onto a server and register it with different search engines.

Social Media Coordinator

Plan and execute social media strategy, develop social media content, and program all social media and distribution channels to build brand awareness and loyalty, and increase traffic flow to linked pages.

Continuously monitored competitor activity, identifying ways to diversify, expand and capture the attention of target audience.

Moderated and responded to comments in appropriate style and tone of voice within defined time targets to enhance social media community management.

Maximized engagement across all platforms by identifying and responding quickly to key trends, seasonal themes, and market events. Collaborated with designers to create impactful social media cards and content.

Planned and executed long-term marketing strategy by generating measurable goals and tracking using Hootsuite.

as IT Engineer:
maintenance computer hardware and software, install application, web designing, graphic design,

as HR supervision:
evaluate job seeker, doing interview, manpower CV management

training supervisor, Database design, managment