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Alaa Altaani, Regional Sales Manager

Alaa Altaani

Regional Sales Manager·Letright industrial

United Arab Emirates

Bachelor's degree, MARKITING

Work experience

Total years of experience: 30 years, 4 months

Regional Sales Manager

March 2024 - Present

Letright industrial

Dubai, United Arab Emirates

March 2024 - Present

• Lead regional sales strategy and execution across Middle East and GCC markets.
• Develop and grow new business opportunities, identifying untapped markets and segments.
• Build and maintain strong relationships with distributors, dealers, and key clients.
• Manage and coach a team of regional sales executives to exceed targets.
• Provide senior management with accurate sales forecasts and market intelligence.
• Conduct competitive analysis and suggest strategic adjustments to optimize performance.
Company industry:
Home & Office Furniture
Job role:
Sales

Regional Sales Manager.

January 2024 - Present

Letright Industrial

Dubai, United Arab Emirates

January 2024 - Present

• Lead regional sales strategy and execution across Middle East and
GCC markets.
• Develop and grow new business opportunities, identifying untapped
markets and segments.
• Build and maintain strong relationships with distributors, dealers,
and key clients.
• Manage and coach a team of regional sales executives to exceed
targets.
• Provide senior management with accurate sales forecasts and
market intelligence.
• Conduct competitive analysis and suggest strategic adjustments to
optimize performance.
Company industry:
Home & Office Furniture

Sales Manager

January 2020 - June 2025

Living Interiors - B&B Italia

Abu Dhabi, United Arab Emirates

January 2020 - June 2025

• Generate leads and sales opportunities to meet the business and growth plans and the sales targets
• Explore new markets and deliver products and services for continued sustainable growth.
• Maintain good relationships with current and potential clients.
• Manage the communication with the clients, making sure all client requests/inquiries are attended to
• In-charge in assigning daily work assignment to the Sales Executives based on the marketing plan. Assist in monitoring sales efforts and make adjustment. Recommend changes to the marketing plan.
• developing and controlling sales program through evaluating staffing, training, and performance evaluation
• Achieve sales results/goals by training, motivating and coaching team of sales representatives. Motivates Sales Executives to achieve beyond expectations. Provides strong leadership to drive and exceed key expectations.
• Identifying and winning furniture projects, developing in-depth knowledge of key accounts and responding quickly and effectively to tender
Company industry:
Home & Office Furniture
Job role:
Sales

Sales Manager

January 2020 - May 2024

Living Interiors Furniture Trading - B&B Italia

Abu Dhabi, United Arab Emirates

January 2020 - May 2024

• Delivered on sales targets through strategic lead generation and market penetration.
• Explored and developed new B2B and B2C sales channels and growth markets.
• Directed daily activities of sales executives and optimized marketing plans.
• Managed key account relationships and ensured high customer satisfaction.
• Identified and closed high-value furniture projects including residential, office, and hospitality
sectors.
• Monitored and improved team performance through training, coaching, and KPIs.
• Identifying and winning furniture projects, developing in-depth knowledge of key
accounts and responding quickly and effectively to tender
Company industry:
Home & Office Furniture

Sales Manager

January 2024 - February 2024

Living Interiors Furniture Trading - B&B Italia

Abu Dhabi, United Arab Emirates

January 2024 - February 2024

• Generate leads and sales opportunities to meet the business and growth plans and the sales targets
• Explore new markets and deliver products and services for continued sustainable growth.
• Maintain good relationships with current and potential clients.
• Manage the communication with the clients, making sure all client requests/inquiries are attended to
• In-charge in assigning daily work assignment to the Sales Executives based on the marketing plan. Assist in monitoring sales efforts and make adjustment. Recommend changes to the marketing plan.
• developing and controlling sales program through evaluating staffing, training, and performance evaluation
• Achieve sales results/goals by training, motivating and coaching team of sales representatives. Motivates Sales Executives to achieve beyond expectations. Provides strong leadership to drive and exceed key expectations.
• Identifying and winning furniture projects, developing in-depth knowledge of key accounts and responding quickly and effectively to tender
Company industry:
Home & Office Furniture

Sales Manager

January 2020 - January 2024

Living Interiors Furniture Trading - B&B Italia-Abu

Abu Dhabi, United Arab Emirates

January 2020 - January 2024

• Achieved sales targets through strategic lead generation and
market penetration.
• Explored and developed new B2B and B2C sales channels and
growth markets.
• Directed daily activities of sales executives and optimized
marketing plans.
• Managed key account relationships and ensured high customer
satisfaction.
• Closed high-value projects in residential, office, and hospitality
sectors.
• Monitored and improved team performance through training,
coaching, and KPIs.
Company industry:
Home & Office Furniture

Sales manager

October 2009 - December 2019

alliwan office furniture company

Abu Dhabi, United Arab Emirates

October 2009 - December 2019

• Monitored all sale strategies and achieved goals
• Developing and implementing marketing plans/strategies to optimize sales.
• Assisted hire sales representatives and achieved all objectives.
• Prepare monthly and quarterly sales reports for assigned accounts.
• Develop attach plans for key Direct prospects and close Direct customer business
• Manager, train, mentor and evaluate our Direct sales team
• Submit quotes (and instruct direct reports to submit quotes) to customers and negotiate as necessary to secure the contracts
• Achieve personal and company sales targets
Company industry:
Retail & Wholesale
Job role:
Sales

Sales Manager

October 2009 - December 2019

Alliwan Ofice Furniture Company

Abu Dhabi, United Arab Emirates

October 2009 - December 2019

• Monitored all sale strategies and achieved goals
• Developing and implementing marketing plans/strategies to optimize sales.
• Assisted hire sales representatives and achieved all objectives.
• Prepare monthly and quarterly sales reports for assigned accounts.
• Develop attach plans for key Direct prospects and close Direct customer business
• Manager, train, mentor and evaluate our Direct sales team
• Submit quotes (and instruct direct reports to submit quotes) to customers and negotiate as necessary to secure the contracts
• Achieve personal and company sales targets
Company industry:
Home & Office Furniture

Sales Manager

October 2009 - December 2019

Alliwan Office Furniture Company

Abu Dhabi, United Arab Emirates

October 2009 - December 2019

• Oversaw all sales operations, strategic planning, and business development.
• Recruited, trained, and led a team of sales professionals, enhancing productivity.
• Managed direct sales processes including quotations, negotiations, and contract closures.
• Prepared periodic sales reports and performance evaluations.
• Expanded customer base by targeting new corporate clients and government entities.
Company industry:
Retail & Wholesale

Sales Manager

October 2009 - December 2019

Alliwan Office Furniture Company-Abu

Abu Dhabi, United Arab Emirates

October 2009 - December 2019

• Managed all sales operations, strategic planning, and business
development.
• Recruited, trained, and led a team of sales professionals, enhancing
productivity.
• Managed direct sales processes including quotations, negotiations,
and contract closures.
• Prepared periodic sales reports and performance evaluations.
• Expanded the customer base by targeting new corporate clients and
government entities.
Company industry:
Home & Office Furniture

Sales Manager

May 2004 - August 2009

AL FAISAL STORES

Irbid, Jordan

May 2004 - August 2009

• Mainly responsible for the development and performance of all sales activities.
• Staffs and directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values.
• Establishes plans and strategies to expand the customer base in the marketing area and contributes to the development of training and educational programs for clients and sales staff.
• Recruit and maintain high energy/high caliber sales staff.
• Develop strategies to attain and surpass quota consistently.
• Accurately forecast monthly sales projections for new business.
• Understand the market, the customer and the competition
Company industry:
Merchandising
Job role:
Management

Sales Manager

May 2004 - August 2009

AL FAISAL DEPARTMENT STORES Jordan

Irbid, Jordan

May 2004 - August 2009

activities.
• Stafs and directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values.
• Establishes plans and strategies to expand the customer base in the marketing area and contributes to the development of training and educational programs for clients and sales staf.
• Recruit and maintain high energy/high caliber sales staf.
• Develop strategies to attain and surpass quota consistently.
• Accurately forecast monthly sales projections for new business.
• Understand the market, the customer and the competition
Company industry:
Home & Office Furniture

Sales Manager

January 2004 - January 2009

AL FAISAL DEPARTMENT STORES

Irbid, Jordan

January 2004 - January 2009

• Led and motivated the sales team to achieve business objectives.
• Defined market strategies to grow the customer base and increase brand visibility.
• Developed and delivered training programs for sales staff to boost productivity.
• Established sales forecasts and budgets, ensuring accurate performance tracking.
Company industry:
Retail & Wholesale

Sales Manager

January 2004 - January 2009

AL FAISAL DEPARTMENT STORES-Irbid,

Irbid, Jordan

January 2004 - January 2009

• Led and motivated the sales team to achieve business objectives.
• Defined market strategies to grow the customer base and increase
brand visibility.
• Developed and delivered training programs for sales staff to boost
productivity.
• Established sales forecasts and budgets, ensuring accurate
performance tracking.
Company industry:
Home Accessories & Decor

Sales Executive

February 1996 - April 2004

KHLEFH STORES

Irbid, Jordan

February 1996 - April 2004

.• Search customers and explains the product specifications.
• Attends to inquiries and other information needed by the clients.
• Prepares quotations and follow up to the clients.
• Attends and make solutions to the complains raised by customers regarding the products.
• Follow up payments of the clients.
• Prepares Sales Report on regular basis.
Company industry:
Retail & Wholesale
Job role:
Sales

Sales Executive

February 1996 - April 2004

KHALEFH STORES Jordan

Irbid, Jordan

February 1996 - April 2004

• Search customers and explains the product specifications.
• Attends to inquiries and other information needed by the clients.
• Prepares quotations and follow up to the clients.
• Attends and make solutions to the complains raised by customers regarding the products.
• Follow up payments of the clients.
• Prepares Sales Report on regular basis.
Company industry:
Fashion & Apparel

Sales Executive

January 1996 - January 2004

KHALEFH STORES

Irbid, Jordan

January 1996 - January 2004

• Provided product information and quotations to clients across retail and B2B segments.
• Handled customer inquiries, complaints, and after-sales support.
• Followed up with clients for payments and maintained customer records.
• Prepared regular sales reports for internal review and forecasting.
Company industry:
Retail & Wholesale

Sales Executive

January 1996 - January 2004

KHALEFH STORES-Irbid,

Irbid, Jordan

January 1996 - January 2004

• Provided product information and quotations to clients across retail
and B2B segments.
• Handled customer inquiries, complaints, and after-sales support.
• Followed up with clients for payments and maintained customer
records.
• Prepared regular sales reports for internal review and forecasting.
Company industry:
Fashion & Apparel

Education

AL YARMOOK UNIVERSITY

August 2024

August 2024

Bachelor's degree, MARKITING

Jordan

Yarmook University

August 2008

August 2008

Bachelor's degree, Bachelor's degree in marketing

Jordan

Al Yarmouk University College

August 2008

August 2008

High school or equivalent, Business And Marketing

Jordan

Yarmouk University

December 2007

December 2007

Bachelor's degree, marketing.

Jordan

Skills

Hospitality
Expert
Hospitality
Expert
Home Furnishings
Expert
Home Furnishings
Expert
Furniture
Expert
Furniture
Expert
Business Development Manager
Expert
Business Development Manager
Expert
Sales Management
Expert
Sales Management
Expert
SALES
Intermediate
SALES
Intermediate
BUSINESS TO CONSUMER
Intermediate
BUSINESS TO CONSUMER
Intermediate
MARKET DYNAMICS
Intermediate
MARKET DYNAMICS
Intermediate
ENTREPRENEURSHIP
Intermediate
ENTREPRENEURSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
self motivated
Expert
self motivated
Expert
CAREER DEVELOPMENT
Intermediate
CAREER DEVELOPMENT
Intermediate
DEALERSHIP MANAGEMENT SYSTEMS
Intermediate
DEALERSHIP MANAGEMENT SYSTEMS
Intermediate
Self Starter
Expert
Self Starter
Expert
QUOTATIONS
Expert
QUOTATIONS
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
MARKET INTELLIGENCE
Intermediate
MARKET INTELLIGENCE
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT OUTLOOK
Intermediate
MICROSOFT OUTLOOK
Intermediate
Teem Leader
Expert
Teem Leader
Expert
SALES MANAGMENT
Expert
SALES MANAGMENT
Expert
Sales Management
Expert
Sales Management
Expert
Sales Coordination
Expert
Sales Coordination
Expert
Sales Targets
Expert
Sales Targets
Expert
Sales
Expert
Sales
Expert

Languages

Arabic
Native Speaker
English
Expert
Russian
Beginner

Training and Certifications

Certifications
UAE Driving License
Training
English COURSE
Al Madar international
Jan 1998
COMPUTER COURSE
Al Madar international
Jan 1998