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Alaa Bardesi, President

Alaa Bardesi

President ·(AICE) Architectural Ideas Consultant Engineering Firm

Saudi Arabia

Diploma, Project Management Diploma

Work experience

Total years of experience: 33 years, 0 months

President

January 2013 - Present

(AICE) Architectural Ideas Consultant Engineering Firm

Jeddah, Saudi Arabia

January 2013 - Present

Engineering:

• Architectural Design
• Interior Design
• Master Planning
• Civil and Structural Engineering
• MEP Engineering
• Green Buildings & Environmental
• Consultancy
• Smart & Intelligent Buildings Consultancy
• Value Engineering
• Design Reviews
• Shop and coordination of drawings

Project Management:

• Program management
• Project management
• Cost management
• Strategic advisory & specialist
• PPP/PFI
• Sustainability consultancy

Company industry:
General Engineering Consultancy
Job role:
Management

Head of Business Development

October 2010 - Present

(NHC) Najeeb Al Eassa Holding Group

Jeddah, Saudi Arabia

October 2010 - Present

Develops strategies for establishing partnerships and business relationships to market products or services.

Collaborates with internal departments, such as marketing, sales, and engineering, and external partners and allies in the development and implementation of e-commerce strategies, plans, and business models.

Seeks out and researches prospective projects through making phone calls, traveling, attending conferences, and utilizing the Internet.

Markets new and existing customers through creation, development, and implementation of various business solutions.

Manages relationships with various prospects, clients, and partners in the e-commerce environment.

Estimates demand for proposed projects based on market research and consumer trends.

Provides support to upper management in deal negotiations, contract development, due diligence, and other business development or alliance development projects.

Assists the marketing department with the planning of marketing and promotions, including advertising, special sales, and subsidiary rights.

Provides input to the management team on new product or service features to be developed to meet current and future customer needs.

Provides guidance and support to junior business development staff.

Researches and learns all new emerging technologies and trends.

Company industry:
Real Estate
Job role:
Management

Senior Planning and Monitoring Specialist

July 2009 - September 2010

Saudi Commission for Tourism & Antiquities Riyadh KSA

Riyadh, Saudi Arabia

July 2009 - September 2010

The Job Profile (In charge of the following):

Coordinating between different sectors & departments in the Head office with (14 PTO's) offices country wide and carrying out in Project Management Methodology (PMP) basis (SCTA) Programs & Projects am in charge with as fallowing:

•Managing the (Tourism Destination Program)
•Managing the (Rest & Service centers on Regional Roads project)
•Managing the (Tourism sites Preparation Project)
•Managing the (Country and Environmental residents & Rest project)
•Managing the (tourism sites informational sign board)
•Committee member of (evaluating & improving the tourism products)
•Committee member of (Red sea strategic program)
•Committee member of (agri-tourism program)
•Committee member of ( execution Makkah PTO improvement plan)

Company industry:
Business Process Outsourcing (BPO)
Job role:
Management

Manager of Branches and ATM Locations

February 2003 - January 2008

National Commercial Bank

Jeddah, Saudi Arabia

February 2003 - January 2008

•Re-engineering the process of Branches and ATMs network (site selection and quality assurance) by using the methodology of (cross functional engineering) to maintain measurement for branches/ATM usage, cost, profitability and reports.
•Initiation and implementation the NCB (GIS) system for Branches and ATMs network site selection in order of managing a professional site approach by expanding and Improving the NCB Branches and ATM network Countrywide.
•Participating in designing / engineering and executing the NCB network strategy by Evaluate existing and future network developments taking in consideration the market change and challenges.
•Expanding and developing the ATM network from (600) locations in 2003 to (1200) locations in Dec. 2007 to address the NCB network as one of the largest and most profitability network among other banks.
•Communicating and coordination with (SAMA) for approving New and relocate branches and ATMs location.
•Participate in Preparing and reviewing department budget and approving all rental agreements for new and relocated location.
•Study and analysis the customer segmentation approach allowing the bank achieving the expected targets.
•Coordinate with different internal and external parties to contribute in NCB network developments.
•Certified Trainer for (DMS) course by Citibank group
•Delivering curses of DMS training program to over than (1200) NCB staff since certification in 2003.
•Certified Trainer for (communication Skills) course by (Redge) USA
•Delivering curses of communications skills to over than (400) NCB staff since certification in 2004.

Company industry:
Banking
Job role:
Management

Manageing Director

January 2002 - January 2003

Arcturaul ideas engineering consulting office

Jeddah, Saudi Arabia

January 2002 - January 2003

Focusing on consultation in real state developments (financial studies, designing and super visioning)

Company industry:
Business Consultancy Services
Job role:
Engineering

Western Regional Manager

January 2000 - September 2002

Saudi Fisheries Company

Jeddah, Saudi Arabia

January 2000 - September 2002

•Responsible for the entire activities of the western region Operational and Administration functions of the Branch having around 200 employees. Directly reporting to the General Manager of the Company
•Expanding the retail network from (15) in 2000 to (28) outlet in 2002.
•Increase the wholesale (Van sale) achieving a total sale of (160) MSR in 2002.
•Developing and increasing the exporting business in the region to cover more countries with different products.

Company industry:
Agriculture & Crop Production
Job role:
Management

Al Butat 1 & 2 Project Manager

January 1999 - December 1999

Urban Development Co

Jeddah, Saudi Arabia

January 1999 - December 1999

•Marketing Sales & Rental for Projects Units.
•Create marketing plans and PR program for projects.
•Follow the customer satisfaction.
•Supervising the marketing and sales team.

Company industry:
Real Estate
Job role:
Management

Marketing Supervisor.

January 1997 - December 1998

Shareek for Real estate Development & Marketing

Jeddah, Saudi Arabia

January 1997 - December 1998

•Marketing & Sales Supervisor Durat Alarouse Branch.
•Supervisor Overseas Projects (Lebanon, Egypt, Tunisia)
•Marketing & Sales Supervisor Tahliyah Branch in Jeddah.
•Achieved 32, 000, 000 SR Sales.

Company industry:
Real Estate
Job role:
Management

Architect

January 1996 - December 1996

Eng.Salah Al Zugbaiby Office

Jeddah, Saudi Arabia

January 1996 - December 1996

•Designing housing and commercial buildings.
•Supervising execution.

Company industry:
Business Consultancy Services
Job role:
Management

Housing Supervisor (While studying college)

January 1992 - December 1995

South Asian Establishment

Mecca, Saudi Arabia

January 1992 - December 1995

•Site plans data entry by AutoCAD v.12
•Pilgrims camp design in mina.
•Supervising camp construction on site.
•Supervising pilgrims housing and site evacuation at end of season.

Company industry:
Business Consultancy Services
Job role:
Engineering

Education

Al Faisal University

June 2011

June 2011

Diploma, Project Management Diploma

Saudi Arabia

GPA (rating): Excellent

GPA (rating): Excellent

That Diploma will be completed in June 2011 and it covers: 1- Project Management (PMP) by (PMI) Certification. 2- MS Project 2007 software Certification. 3- Primavera P3 Certification.
View attachment

Umm Al Qura University

January 1995

January 1995

Bachelor's degree, Bachelor of Architecture

Saudi Arabia

Skills

Retail Banking
Expert
Retail Banking
Expert
Project Plans
Expert
Project Plans
Expert
Real Estate Investment
Expert
Real Estate Investment
Expert
Process Mapping
Expert
Process Mapping
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
• Auto CAD 2000-2010 for engineering drawing
Expert
• Auto CAD 2000-2010 for engineering drawing
Expert
Managing GIS Projects
Expert
Managing GIS Projects
Expert
Managing People
Expert
Managing People
Expert
Communication Management Skills Trainer (By Redge-USA)
Expert
Communication Management Skills Trainer (By Redge-USA)
Expert
Project Management
Expert
Project Management
Expert
• Developing Management Skills – Trainer (By Citibank)
Expert
• Developing Management Skills – Trainer (By Citibank)
Expert
Retail Banking
Expert
Retail Banking
Expert
Project Plans
Expert
Project Plans
Expert
Real Estate Investment
Expert
Real Estate Investment
Expert
Process Mapping
Expert
Process Mapping
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert

Languages

English
Expert

Memberships

Saudi Council of Engineers

I.D # (6952)

January 2000

PADI

(Rescue Diver /Emergency first response)

May 2006

Harley Davidson (HOG)

ID # (SA1569847)

January 2009

Project Management Institute (PMI)

ID # (1681346)

January 2011

Hobbies

  • Scuba Diving
    Rescue Scuba Diver