Alaa Fayyad

Online Marketing:
• Create and implement online marketing strategies, conduct research and utilize the most current strategies to increase the sales and revenue for the company and position the brand in the marketplace.
• Formulate strategies to drive online traffic to company website using a variety of methods; planned web, SEO/SEM, email, social media and display advertising campaigns as a part of social media marketing.
• Oversee the digital marketing strategy for the company, track and evaluate marketing initiatives, collaborate with designers, work with the sales and client support teams and identify new online marketing opportunities and trends.
• Conduct extensive market research, evaluate competitors’ digital/online marketing strategies and develop plans to overtake them; focus on improving the usability, design, content and conversion of the company website.
• Identify new trends in digital marketing, evaluate new technologies, implement changes and ensure the brand is at the forefront of industry developments.
Brand Management:
• Develop, implement and manage digital marketing campaigns to promote the company and its services; launch optimized online advertisement to enhance company and brand awareness within the digital space.
• Identify and evaluates new digital technologies and uses web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Plan and monitor the ongoing company presence on social media, maintain social media profiles on Twitter, Facebook, and LinkedIn, and prepare online newsletters and promotional emails and organize their distribution through various channels.
• Monitor the performance of campaigns and translate qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Client Relations:
• Spearhead efforts to acquire leads/customers, provide them with product/service information to secure more business, and gather new contacts from the existing customer-base.
• Liaise with clients, present company’s services to prospective clients, offer customized plans to suit individual client requirements and build a solid professional network through extensive client interaction.
• Assist in identifying, planning and executing tradeshows, partner events, industry events to support lead generation targets; collate and evaluate customer feedback data to optimize campaigns accordingly

• Monitored the work carried out on a construction site to ensure safety is upheld and standard of work follows initial plans.
• Carried out regular inspections on contractors’ work for conformity to plans, specifications and regulations; checked quality of work, identified any defects and reported finding to site managers and clients.
• Conducted on-site inspections to verify that the work is in accordance with contract details and meets construction standards and local code regulations.
• Enforced construction standards and code regulations while verifying structural integrity in construction projects; examined new construction projects to verify structural integrity and compliance with specifications, codes and regulations.
• Inspected different construction projects and ascertained the quality of workmanship and materials used in all aspects of the projects, such as building, electrical, plumbing and mechanical systems conform to the contract documents, building codes and state and federal legal requirements.
• Maintained daily logs and supplement inspection records including photographs taken during inspections; prepared detailed documentation of findings for senior management review.
• Liaised with contractors, engineers and surveyors; monitored and reported work progress construction managers, architects and clients.