Samer Al-Ashawi

• Led the project sales department, effectively marketing our company's brands to contractors.
• Collaborated with consultants and design offices to successfully characterize and position trademarks.
• Advocated for the adoption of our brands within government ministries, agencies, and facilities, enhancing brand visibility.
• Established and managed accounts for large customers, coordinating payment agreements to streamline transactions.
• Oversaw product presentations in our retail stores and distributor exhibitions, ensuring optimal brand representation.
• Worked with renowned brands such as Knauf, USG, Berry Alloc, Gerflor, Tarkett, and Bama, contributing to a diverse portfolio.

• Led the project sales department, effectively marketing our company’s trademarks to contractors.
• Collaborated with consulting engineers and design offices to characterize and position brands strategically.
• Successfully advocated for brand adoption within government ministries, agencies, and facilities.
• Managed a diverse portfolio of reputable brands, including hansgrohe, delabie, ideal standard, duravit, cersanit, wefatherm, plastherm, Ariston, and Atlantic.
• Developed and executed annual sales plans, forecasting regional quotas to drive gross profit growth.
• Fostered strong relationships with key stakeholders to enhance brand visibility and market penetration.

• Successfully recruits and selects top talent to build a high-performing sales team, enhancing overall productivity.
• Implements comprehensive training programs that improve employee performance and align with company objectives.
• Effectively coaches and mentors team members, fostering a culture of continuous improvement and accountability.
• Monitors and evaluates employee contributions, ensuring alignment with organizational goals and driving results.
• Collaborates on strategic marketing and sales initiatives, providing valuable insights that enhance operational effectiveness.
• Enforces company policies and procedures, maintaining a disciplined and compliant work environment.
• Contributes to compensation planning, ensuring competitive and fair remuneration to attract and retain talent.

• Tailors sales presentations to align with specific sales outlets and trade factors, enhancing engagement and effectiveness.
• Analyzes existing and potential dealer volumes to strategically focus sales efforts and optimize market penetration.
• Processes orders efficiently by utilizing comprehensive price lists and product literature, ensuring accuracy and timeliness.
• Maintains clear communication with management by delivering detailed activity and results reports, including daily call logs and territory analyses.
• Conducts competitive analysis by collecting up-to-date market information on pricing and product offerings, informing strategic decision-making.

• Cultivated relationships with potential customers to drive new business opportunities.
• Delivered competitive quotations, enhancing customer engagement and satisfaction.
• Skillfully negotiated agreements to close sales, consistently exceeding targets.
• Analyzed market trends and customer insights to inform strategic decision-making.
• Represented the organization at trade exhibitions and events, showcasing products and building brand awareness.
• Identified and pursued new markets, significantly expanding the customer base.
• Maintained accurate sales records, ensuring seamless communication with the sales office.
• Regularly reviewed personal sales performance, implementing strategies for continuous improvement.