Head Of Marketing
VLCC
Total years of experience :12 years, 3 Months
Managing marketing strategy and initiatives across 20 clinics in MEA region: UAE, Qatar, Kuwait, Oman, and Kenya.
Managing marketing strategy and initiatives across MEA Region: UAE, Qatar, Kuwait, Oman, and Kenya. Developed and managed marketing strategy for VLCC brand, including 19 clinics across the region.
Managed digital marketing activities for 4 in-house brands in MENA Region, focusing on conversion, brand awareness and loyalty marketing.
• Retention of Existing clients 80% by nos, and revenue 100%
• 360-degree marketing approach: strategy, digital marketing, ATL, BTL, sponsorship, experiential marketing, activations.
• Social media and display advertising.planning, implementing, analyzing and optimizing all online performance marketing activities around DSP, Paid Search, Organic Search, Email and Affiliate Marketing, Social Media and other tools
• Social media strategy and content development, maintaining social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns
• Deploy successful marketing campaigns from conception to execution
• Oversee the creative and project teams to ensure creativity and productivity, design and implementation of marketing collateral
• Analyze campaigns and translate qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns
• Identifying new lead generation initiatives for local and international markets, identifying key audience and targeting approach
• Strong leadership skills to manage diverse employee group with a wide range of experience, managing team of 6 internally and teams up to 200 externally
• Managing key customer relationships and negotiating customer agreements according to annual operating plans while successfully delivering against the customer's expectations.
• Analyzing local market trends and competitor activity to identify business leads, developing and implementing creative local marketing channels and avenues for business growth.
• Planning and implementation of key Commercial customer events and trade exhibitions
• Managing a team of experienced event management professionals and marketers to deliver high quality work for some of the biggest events taking place worldwide.
• 360 Aproach to marketing communications and adhering to company’s brand guidelines
• Event planning, concept and execution
• Managing third party vendors, influencers and artists
• Performed site inspections and assisted with the setup as necessary, provided inputs regarding modifications or special requests.
• Pitch deck development and presentation
• Develop and execute strategies to drive business in new and existing markets
• Manage key customer relationships, maintain and build relationships with existing and new customers, identify customer needs and provide appropriate product recommendations for profitable sales.
• Negotiate with clients and achieve maximum revenue/profit potential while satisfying clients’ need.
pre opening team
• Create the overall event strategy that aligns with the company vision and goals.
• Define, identify and execute events that drive measurable demand generation to increase revenue.
• Work with various internal departments to shape events and themes for event strategy on a regular basis.
• Propose creative ideas and themes, research and recommend potential clients. 6) Mange event costs, maintain event budget and provide detailed budget analysis and post event report and post mortem results.
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