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Alexander Elsas, Founder, AI Transformation Advisor, Marketing Management

Alexander Elsas

Founder, AI Transformation Advisor, Marketing Management·Elsas Consulting

United Arab Emirates

Higher diploma, Business Administration

Work experience

Total years of experience: 26 years, 6 months

Founder, AI Transformation Advisor, Marketing Management

February 2026 - Present

Elsas Consulting

Dubai, United Arab Emirates •Hybrid

February 2026 - Present

AI Consulting for big enterprises
End-to-end AI Transformation
Implementation of AI Tools
Change Management
Opportunity assesment
AI Strategy
AI Business Case (ROI)
Management and Employee Training
Company industry:
Management Consulting
Job role:
Consulting

Head of Marketing Region Overseas and Europe (Experience Center)

June 2022 - Present

Mercedes-Benz

Stuttgart, Germany

June 2022 - Present

Marketing Strategy, Budget Planing, 360 Campaign Activation, Digital Marketing, Research, CRM, Brand Marketing, Data Analytics, Content creation, Paid Media planing and buying, PR, Events, Retail Marketing, etc.
Company industry:
Automotive Manufacture
Job role:
Management

Head of Marketing Region Europe (Experience Center)

May 2024 - December 2025

Mercedes-Benz Group AG

Bucharest, Romania

May 2024 - December 2025

«Leading the Mercedes-Benz Marketing Experience Center Europe
«Business case development
«Hiring and onboarding of 52 FTE
«Scope and process definition
«Change Management
«+ Onboarding of 18 European Mercedes-Benz markets
« Successful ramp-up MB Europe
+ Central marketing activation of global Brand and Product campaigns
« Change management concept for intemal and extemal stakeholders.
« Development of an end-to-end funnel dashboard
« Fiscal flow between agencies and 18 markets
Company industry:
Automotive Manufacture

Head of Marketing Experience Center Region Europe

April 2024 - October 2025

Mercedes-Benz Group AG,

Bucharest, Romania

April 2024 - October 2025

• Leading the Mercedes-Benz Marketing Experience Center Europe
• Business case development
• Hiring and onboarding of 52 FTE
• Scope and process definition
• Change Management
• Onboarding of 18 European Mercedes-Benz markets
Company industry:
Automotive Manufacture

General Manager Marketing Experience Center Overseas

June 2022 - April 2024

Mercedes-Benz Group AG

Kuala Lumpur, Malaysia

June 2022 - April 2024

«Leading the Mercedes-Benz Marketing Experience Center Overseas
«Business case development
«Hiring and onboarding of 48 FTE
«Scope and process definition
«Change Management
«+ Onboarding of 17 Overseas Mercedes-Benz markets Successful
+ Central marketing activation of global Brand and Product campaigns
« Change management concept for intemal and extemal stakeholders.
« Integration of a new project management platform to enhance workflow
efficiency among internal and extemal stakeholders
« Development of an end-to-end funnel dashboard
« Fiscal flow between agencies and 18 markets
Company industry:
Automotive Manufacture

General Manager Marketing Experience Center Overseas

April 2022 - March 2024

Mercedes-Benz Group AG,

Kuala Lumpur, Malaysia

April 2022 - March 2024

• Leading the Mercedes-Benz Marketing Experience Center Overseas
• Business case development
• Hiring and onboarding of 48 FTE
• Scope and process definition
• Change Management
• Onboarding of 17 Overseas Mercedes-Benz markets
Company industry:
Automotive Manufacture

Head Marketing

October 2019 - June 2022

Mercedes-Benz Middle East

Dubai, United Arab Emirates

October 2019 - June 2022

Marketing Strategy for Mercedes-Benz Middle East, Budget planing, Content creation, Digital Marketing, PR, Events, Sponsorships, CRM, Brand Marketing, Data Analytics, 360 Campaign activation, etc.
Company industry:
Automotive Manufacture

Head of Marketing & Press Communications

October 2019 - May 2022

Mercedes-Benz Cars Middle East

Dubai, United Arab Emirates

October 2019 - May 2022

«Definition of Regional Marketing Strategy
«Integrated 360° campaign activation (Brand and Product)
«Brand management to ensure luxury positioning among all touchpoints
«Digital & Performance marketing (incl. SEO, SEM, CRM, online shop, etc.)
«Supervision and Support of 80 General Distributors.
«Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track days, etc.)
«Budget and Team Management
« Development and implementation of the GD Marketing Excellence Center
incl. a GD portal for content library, adaptation and budget planning.
« Salesforce rollout in Dubai an Kuwait
+ Rollout of a professional E-Commerce platform with integrated financing offers
« Built a centralized E2E funnel dashboard (KPIs, attribution, funnel analytics)
transforming marketing from intuition-led to insight-led
Merge of Sales and Customer Service Marketing activities which created 20%
efficiencies on the total marketing spends
Company industry:
Automotive Manufacture

Head of Marketing & Press Communications

November 2019 - March 2022

Mercedes-Benz Cars Middle East,

Dubai, United Arab Emirates

November 2019 - March 2022

• Definition of Regional Marketing Strategy
• Integrated 360° campaign activation (Brand and Product)
• Brand management to ensure luxury positioning among all touchpoints
• Digital & Performance marketing (incl. SEO, SEM, CRM, online shop, etc.)
• Supervision and Support of 80 General Distributors
• Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track days, etc.)
• Budget and Team Management
Company industry:
Automotive Manufacture

Head of Marketing Communications

August 2016 - October 2019

Mercedes-Benz Russia AO,

Moscow, Russian Federation

August 2016 - October 2019

• Definition of national Marketing Strategy
• Integrated 360° campaign activation (Brand and Product)
• Brand management to ensure luxury positioning among all
touchpoints
• Digital & Performance marketing (incl. SEO, SEM, CRM, online
shop, etc.)
• Supervision and Support of Retail Marketing (75 dealerships).
• Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track
days, etc.)
• Budget and Team Management
Company industry:
Automotive Manufacture

Head of Marketing Communications

January 2016 - October 2019

Mercedes-Benz Russia AO

Moscow, Russian Federation

January 2016 - October 2019

«Definition of national Marketing Strategy
«Integrated 360° campaign activation (Brand and Product)
«Brand management to ensure luxury positioning among all touchpoints
«Digital & Performance marketing (incl. SEO, SEM, CRM, online shop, etc.)
«Supervision and Support of Retail Marketing (75 dealerships).
«Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track days, etc.)
«Budget and Team Management
«Rollout support for Russias first top end customer loyalty program S-Lounge
«+ Development of AMG loyalty program My AMG incl. AMG track events
«Brand and product content creation with local creative agencies (e.g. global
Maybach campaign)
«Development and construction of first G-Class off road track in Russia (Sochi)
«Transformation from classical marketing to a customer centric, data driven,
always-on communication-based approach
«Implementation of Retail Marketing qualification program with certified
marketing managers in all dealer groups
Company industry:
Automotive Manufacture

Head of smart Sales Operation & Retail Consulting

November 2013 - July 2016

Mercedes- Benz Russia AO,

Moscow, Russian Federation

November 2013 - July 2016

• Member of the MB Russia Board of Management
• Cross-functional steering of smart business operations incl.
Marketing, Product, Pricing, Finance, Network, Training, CS, HQ
alignment.
• smart sales and stock planning (KUFRI) incl. monthly incentive
programs
• Set up a professional Retail Consulting structure with local
Automotive Retail experts and individual on-site dealer consulting
• Rollout of Retail Consulting training programs (sales team
supervision, telephone acquisition, fleet management etc.)
Company industry:
Automotive Manufacture

Head of smart Sales Operation & Retail Consulting

November 2013 - January 2016

Mercedes-Benz Russia AO,

Moscow, Russian Federation

November 2013 - January 2016

+ Member of the MB Russia Board of Management
« Cross-functional steering of smart business operations incl. Marketing,
Product, Pricing, Finance, Network, Training, CS, HQ alignment.
«smart sales and stock planning (KUFRI) incl. monthly incentive programs
«Setup a professional Retail Consulting structure with local Automotive Retail
experts and individual on-site dealer consulting
«Rollout of Retail Consulting training programs (sales team supervision,
telephone acquisition, fleet management etc.)
Company industry:
Automotive Manufacture

Head of Automotive Retail Sales & Marketing (Prokurist)

April 2000 - October 2013

CCC Car Center Colonia Vertriebs GmbH,

Cologne, Germany

April 2000 - October 2013

• Member of the Board of Management
• Execution of annual Sales and Marketing Strategy for five
multibrand
dealerships in
• Management of a professional fleet sales department with key
account customers across Germany
Company industry:
Automotive Dealership & Distributor

Head of Automotive Retail Sales & Marketing (Prokurist)

January 2000 - October 2013

CCC Car Center Colonia Vertriebs GmbH

Cologne, Germany

January 2000 - October 2013

Ld «Member of the Board of Management (Prokura)
«Execution of annual Sales and Marketing Strategy for five multibrand
dealerships in Cologne, Bonn and Aachen (Germany)
«Management of a professional fleet sales department with key-account
customers across Germany
Company industry:
Automotive Dealership & Distributor
Job role:
Management

Education

German IHK

May 1992

May 1992

Higher diploma, Business Administration

Germany

IHK

January 1992

January 1992

Bachelor's degree, Management

Germany

WBR

January 1989

January 1989

High school or equivalent, Economy

Germany

Skills

CONTEXTUAL ADVERTISING

Intermediate

E COMMERCE

Intermediate

MARKETING

Expert

BRAND POSITIONING

Expert

INTERPERSONAL COMMUNICATIONS

Expert

CUSTOMER RELATIONSHIP MANAGEMENT

Expert

ARTIFICIAL INTELLIGENCE DEVELOPMENT

Expert

Marketing Strategy

Expert

DATA DRIVEN DECISION MAKING

Expert

DIGITAL MARKETING

Expert

B2C marketing

Expert

B2B Marketing

Intermediate

Luxury Goods

Expert

General Management

Expert

IT Transformation

Expert

Media Buying

Intermediate

Event Marketing

Expert

SEO

Intermediate

Salesforce.com

Intermediate

Data Analysis

Expert

LEADERSHIP

Expert

RETAIL EXPERIENCE

Expert

Social profiles

Personal Website
Personal Website
Elsas-Consulting.com

Languages

German

Native Speaker

English

Expert

Russian

Beginner

Training and Certifications

Certifications
AI Consultant
USAII
May 2026
Training
Change Management
Mercedes-Benz Consulting
Jun 2025

Hobbies and interests

Cooking
Badminton
Traveling