Ali Al-Rabab

• Responsibilities cover META region markets (78 countries in Middle East, Turkey, and Africa)

• Ensure alignment of markets’ sales execution matching global Hilti standards

• Introduce account development plans and strategies to markets and align with management on execution

• Train and develop Sales Managers on leveraging CRM/ERP tools and solutions for disciplined sales execution

• Work with reporting team on developing reports giving transparency on customer growth and steering

• Responsibilities cover META region markets (78 countries in Middle East, Turkey, and Africa)

• Set quality criteria for customers and contacts data for region to follow and match as a standard.

• Study and execute strategies to reflect customer potential via high quality data achieved.

• For target setting, run initiatives to clean and verify data to better reflect market potential.

• Run and manage projects across region to enhance customer and contact quality.

• Attend marketing summits in HQs in Europe to share experience representing META region

Handling 6 topics, Pricing - Sensing - Data Quality - Sales Execution - Territory Planning - Reporting:

• Pricing: Conduct pricing strategy for market to follow and achieve company’s desired bottom line growth.

• Sensing: Study market potential via customer data and projects data, which will lead to target setting

• Data Quality: Ensure of having the right customer and contacts data on system for direct sales approach

• Sales Execution: Join sales force and coach on customer visits to ensure proper planning and execution

• Territory Planning: Set the proper segmentation and distribution of sales force across Qatar

• Reporting: Issue monthly and weekly reports to give transparency on business status, growth, and needs

• Handling high potential customers of 2 trades (Steel & Metal and Mechanical & Electrical) in Qatar.

• Plan and execute customers’ office and project sites visits and ensure good relationship across departments

• Responsible of customer outstanding and overdues collection

• Conduct trainings and seminars for new products/services for customers

• Handling all Steel and Metal Contractors across Lebanon

• Daily visits to customers ensuring high penetration and growth

• Introduce new products to existing customers

Sales Executive at Media Link International, a leading T.V. programs production and distribution company in the Middle East based in Beirut, Lebanon.
Responsible for channels in Lebanese, Syrian, Iraqi, Yemeni, KSA, Palestinian, Jordanian, Kuwaiti, Egyptian, and South East Asian markets, along with several other oriental channels around the world (USA, UK, France, and others.)

Analyze numbers and results to prepare feasibility study reports for feedback.