Ali Breiteh

• Led the end-to-end launch of 12 new dark stores to expand Nanas footprint to 9 cities in 9 months.
• Successfully negotiated CAPEX spends of ~USD 5 Mn to provide installments for improved cash flows.
• Redesigned the company warehouse of 15, 600 sq meters to increase storage capacity by 300%
• Oversaw all operations, projects, and facilities for 38 dark stores and 400 employees across a nine-city network.

• Expanded the western regions operations by doubling Nanas customer reach with the existing infrastructure.
• Executed a direct store delivery (DSD) replenishment project, resulting in a 40% increase in on-shelf availability,
which led to improved sales by 210% year-on-year.
• Led efficiency projects which resulted in reduced delivery duration by 34% at a 20% lower cost per order
• Designed and implemented Standard Operating Procedures (SOPs), including operations, delivery, inventory,
quality assurance, supply chain, and facility operations.

• Reduced the fresh food departments wastage by 75% with an annual savings of USD 1.6 Mn
• Successfully increased department PNL by 13% year-on-year by enhancing merchandising and re-training sales
teams for efficient operations

• Enhanced sales by adding corporate clients and delivering customized orders.
• Managed end-to-end value chain to sustain business cashflows, including procurement, supply chain, and customer
services.