Ali Fakih

• Develop and implement comprehensive business development strategies to drive market
expansion and revenue growth.
• Identify new market opportunities and oversee the launch of new product lines, including
seasonings, sauces, marinades, and culinary mixes.
• Lead R&D initiatives to innovate and enhance the companys product offerings, ensuring
high quality and market relevance.
• Manage the formulation of new recipes and improvement of existing products based on
market trends and consumer preferences.
• Conduct thorough market research to identify consumer needs, competitive landscape,
and emerging trends.
• Analyze data to inform product development and marketing strategies, ensuring
alignment with business goals.
• Establish and maintain relationships with suppliers, distributors, and other key
stakeholders to support business growth.
• Negotiate contracts and agreements that align with company goals and enhance market
presence.
• Develop and manage budgets for business development and R&D activities.
• Ensure efficient allocation of resources to maximize ROI and achieve financial targets.

• Managing the onboarding team that are responsible for getting vendors online.
• Optimizing workflow and communication.
• Working with the sales team to ensure a sustainable pipeline for growth.
• Reporting to the CEO to establish department goals.
• Setting targets and KPIs guideline to category managers.
• Responsible for all demand planning, supply planning and S&OP processes
• Responsible for supporting technologies across the company
• Forecasting and supply planning processes with ties into procurement and finance
• Leading the planning practices across the organization and working with CEO
• Supply Chain, IT, procurement, marketing, operations, and finance
• Implementing companywide strategic roadmap to improve planning capabilities

• Set brand goals, vision and strategies.
• Translate brand strategies into trade marketing plans.
• Reporting to the Group CFO to establish company goals.
• Managing budgets over 800, 000 KD and a team of Junior Brand Managers.
• Establish performance specifications, cost and price parameters.
• Measure and report performance of all marketing campaigns.
• Oversee marketing and advertising activities to ensure consistency with product line
strategy.
• Carrying out market research in order to keep up to date with customer trends.
• Analyze and predict future trends.
• Developing strategies and managing marketing campaigns to ensure that products and
services meet customers experience.
• Build the credibility of brands.
• Design and implement a strategic business plan that expands the companys customer
base and ensures its strong presence.
• Present sales, revenue and expenses reports and realistic forecasts to the management
team.
• Developing a sales team through motivation, counseling and product knowledge
education.

 Prepare marketing planning and strategy communicating with the marketing team
 Creating trade marketing plans for individual products and product ranges
 Driving brand awareness across various categories and products
 Analyze the sales team KPIs on a monthly basis and liaising with the sales director
 Prepare activity and promotional plans as advised by the supplier
 Track, report and monitor key competitor on a country/channel/customer level
 Responsible for the pre and post evaluation of trade activations
 Prepare, in coordination with sales team, NPDs launch plans
 Maintain, update and record POSMs
 Prepare promo booklets and presentations for sales team

- Handling projects from initial stages to execution of delivery
- Managing part of the team on multiple projects
- Managing deliverables and requirements with various research agencies
- Ensuring quality control processes and training of field agents on completing successful interviews with internal and external respondents

 Supervising and monitoring data acquisition process of various research projects including Industrial Customer Satisfaction Studies, Retail Division Mystery Shopping, National trackers, e-commerce, engineering, etc.
 Ensuring quality control processes and training of field agents on completing successful interviews with internal and external respondents
 Managing deliverables and requirements with various research agencies
 Handling data collection and control of all industrial projects in Kuwait, India, Vietnam, and GCC

 Understanding the various types of research and the methodologies that complement these types of studies
 Conducting telephonic interviews for CSI and various research studies
 Conducting exit interviews at various Alghanim Industries’ facilities
 Conducting face to face Interviews with Alghanim Industries’ customers
 Conducting desk research on various businesses and areas of studies
 Data entry of conducted surveys
 Questionnaires’ translation and formatting
 Field visits on all Alghanim Retail Outlets
 Field Visits on Competitors’ Retail Outlets