Fadel Alfadli

• Lead integrated marketing project management initiatives across multiple FMCG categories within GCC and
Levant markets, supporting brand growth, operational alignment, and commercial marketing objectives.
• Spearhead large-scale packaging transformation and product relaunch projects for bakery, ready-made sandwich,
salad, and food service categories to strengthen product positioning, shelf visibility, and regional brand
consistency.
• Contributed to a 37% increase in sales following the successful relaunch and packaging revamp of the So Fresh
ready-made sandwiches and salad category through strategic redesign and enhanced consumer-focused
packaging solutions.
• Manage cross-functional collaboration with marketing, sales, purchasing, QC, production, and external agencies
to support campaign execution, packaging development, and product launch activities.
• Collaborate closely with creative agencies, media partners, and social media teams, including FP7, Mindshare, and
Team Creative, to execute integrated ATL and BTL campaigns aligned with brand and commercial objectives

• Developed and executed ATL and BTL campaigns, seasonal promotions, retail branding initiatives, POSM
materials, and trade marketing activities to strengthen customer engagement and in-store brand visibility across
Kuwait.
• Oversaw merchandising displays, planograms, and retail execution strategies to maximize product exposure,
improve category visibility, and enhance shopper engagement across various sales channels.
• Directed the adaptation and rollout of more than 70 Americana bakery products under the So Fresh range while
ensuring consistency with packaging standards, market positioning, and consumer expectations.
• Supported strategic marketing planning through sales analysis, packaging optimization initiatives, and
identification of opportunities to strengthen brand communication and market performance.

• Established and developed key visual identities and creative branding concepts for Americana bakery categories
across packaging, digital media, retail branding, and promotional communication platforms.
• Led creative design and social media content production activities, including food styling, retouching, packaging
adaptation, and digital campaign implementation, supporting the growth of Americana Foods online presence in
Kuwait.
• Directed packaging production workflows, pre-press operations, print-proof approvals, and printing execution
processes across flexible packaging and offset printing systems to ensure technical precision and production
quality.
• Designed packaging concepts, merchandising displays, promotional materials, brochures, flyers, and retail
branding assets for both new and existing FMCG product lines.

• Developed creative packaging designs, branding concepts, and production artwork for commercial and FMCG
packaging projects across multiple product categories.
• Supported print production activities, packaging adaptation processes, and design execution while ensuring
compliance with technical printing specifications and brand standards.

• Directed the companys design department operations, overseeing packaging development, creative production
activities, print preparation processes, and branding execution for multiple FMCG and commercial clients.
• Led creative teams in developing packaging concepts, branding materials, and production-ready artwork while
ensuring alignment with client specifications, technical standards, and market requirements.
• Managed pre-press workflows, print approvals, quality packaging standards, and supplier coordination activities
to support efficient production processes and high-quality packaging output.

• Coordinated administrative and operational activities related to auctions, tenders, and material handling
processes within the department stores and inventory operations.
• Supported documentation management, procurement coordination, inventory tracking, and internal operational
procedures to ensure workflow efficiency and organizational accuracy.