Marketing Officer
Madar Plus
Total years of experience :5 years, 1 Months
Marketing Officer 13/12/2012 - present
Madar+, member of Daaboul Industrial Group
Obour city, Cairo, Egypt
Main Duties:
• Designing effective questionnaires based on activity objectives and market knowledge.
• Carrying out effective research & intelligence into competitor products & other trends.
• Creating and produce market research reports on specific products and markets.
• Processing and analyzing data into reports for managers.
• Training of researchers in the field, and to explain the mechanism of research and information gathering.
Key Achievements
1- Leading the field survey project (7 researchers) for decorative finishing materials market in Egypt, these covered (22) cities across Egypt.
2- Conducting a study of contracting and construction market in Cairo by doing (38) in-depth interviews with leading consultants and contractors in the market.
3- Conducting a study of Rolling Shutter market in Tripoli, Libya. Key findings:
• Dividing the market into (4) segments according to (buying motivations, problems at the Center for sale and purchase quantities monthly).
• Analysis of competitors (size, price, and sales estimate).
• Putting the right marketing mix of target segments (two segments of 4 segments).
Marketing Officer 1/4/2011 to 1/12/2012
Madar Rolling Shutter, member of Daaboul Industrial Group
Damascus, Syria
Main Duties:
• Working on developing new products
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.
• Developing a marketing plan based on the previous study and target segment within certain specifications fit the company's marketing mix appropriate to target that segment.
• Organizing company’s participations in international exhibitions.
• Identifying and analyses an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
Key Achievements
1- Organizing of the company's participation in four international exhibitions:
- Saudi Build Exhibition (Al Riyadh - 2011), the Big 5 Exhibition (Dubai - 2011).
- Constriction Libya Exhibition (Tripoli - 2012), Project Iraq Exhibition (Erbil - 2012).
2- Developing promotional materials for foreign markets (brochures, particularly Saudi Arabia and special brochures for Libya).
3- Conducting a feasibility study for the company's branch in Aleppo, Syria. Based upon the decision was made to establish the branch and with a capital of $ 153, 000.
4- Organizing (8) seminars for promotional sales of (8) centers of cities across Syria.
Marketing assistance 1/7/2009 to 30/9/2010
Madar Rolling Shutter, member of Daaboul Industrial Group
Damascus, Syria
Main Duties:
• Handling sales phone calls and e-mails.
• Assisting with the copy writing of marketing materials.
• Assisting with promotional events.
• Attending and presenting at trade shows and school fairs.
• Supporting the Sales Manager and the Marketing Manager in all aspects of their work.
Key Achievement
- Implementation of the field survey for the market of the province of Damascus, which took (3) months and was visiting the (255) sale center.
Marketing Officer 1/4/2011 to 1/12/2012
Madar Rolling Shutter, member of Daaboul Industrial Group
Damascus, Syria
Main Duties: • Working on developing new products
• Managing the production of marketing materials, including leaflets, posters, flyers,
newsletters, e-newsletters and DVDs.
• Developing a marketing plan based on the previous study and target segment within certain specifications fit the company's marketing mix appropriate to target that
segment.
• Organizing company's participations in international exhibitions.
• Identifying and analyses an organization's strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
Key Achievements
- Constriction Libya Exhibition (Tripoli - 2012), Project Iraq Exhibition (Erbil - 2012)
2- Developing promotional materials for foreign markets (brochures, particularly Saudi Arabia and special brochures for Libya)
3- Conducting a feasibility study for the company's branch in Aleppo, Syria. Based upon the decision was made to establish the branch and with a capital of $ 153, 000.
4- Organizing (8) seminars for promotional sales of (8) centers of cities across Syria.
1- Organizing of the company's participation in four international exhibitions: - Saudi Build Exhibition (Al Riyadh - 2011), the Big 5 Exhibition (Dubai - 2011)
Marketing assistance
1/7/2009 to 30/9/2010
Madar Rolling Shutter, member of Daaboul Industrial Group
Damascus, Syria
Main Duties: • Handling sales phone calls and e-mails.
• Assisting with the copy writing of marketing materials.
• Assisting with promotional events.
• Attending and presenting at trade shows and school fairs.
• Supporting the Sales Manager and the Marketing Manager in all aspects of their work.
Key Achievement
- Implementation of the field survey for the market of the province of Damascus, which took
(3) months and was visiting the (255) sale center.
• Preparing master in marketing science Tittle of theses " the impact of switching cost on brand loyalty " Damascus university, Expected to finish on 2014 1st year (AV): 77% • Bachelor in Business Administration Damascus university, 2008 Grade: 69%