Creative Director
Adrenalin
Total years of experience :20 years, 0 Months
In charge of the creative department and all the creative output, working closely with the MD and
the GM from briefs to final creative execution, ATL, BTL, and B2B. I work closely with my team of
designers, art directors and my copywriter.
Clients include: Zahid Tractors, Halwani Jam, Soft dreams mattresses, Glaxo
As a creative director and studio manager I took care of the creative jobs which were under very
tight schedules whilst running and managing the art department. I worked alongside the MD,
pitching for new accounts and delivering day-to-day presentations.
Clients include: Audi, McDonald’s, AlJazira Bank, Fakieh chicken, Altazaj, Park Hayatt hotel
One of the most important challenges at Focus was acquiring a large sustainable account; Bank
Muscat was a major opportunity. Against 4 international agencies, Focus came out on top.
Winning the account was a tremendous asset for the company, bringing in a wealthy capital and
broad range of work for the Riyadh based branch. I was serving as Creative Head at the time
whilst working closely with the operation manager. I enhanced the creative department output
and operational efficiency of the agency and induced brand development across all media.
Clients include: Bank Muscat, Saudi Airlines, AAA, SACO, Dallah Hospital
At Promoseven I was responsible for generating creative strategies and concepts on all types of
media for major accounts in the region. I was a key instrument in pitching for major clients in
Saudi Arabia. Some of my duties included conceptualizing advertising campaigns for leading
brands including TVC, Radio and BTL, negotiating with third party TV briefs and production,
assigning work to Art Directors, Designers and Copywriters and meeting with clients and
brainstorming with key senior people in the agency.
Clients Include: Kingdom Holding, FedEx, Coca Cola, McDonald’s, HSBC, Sony, Marks & Spencer, Ford Cars, Al Jazeera, Al Safi Danone, Areen Juice, Arab National Bank, Orbit
Creative concepts lead to the winning of two Gold Phoenix Awards. Regional networking
responsibility. Intercompany Creative and Production: Amman, Cairo and Etcetera (sister
company). Conceptualizing advertising campaigns for leading brands including ATL and BTL.
Creative and print production supervision.
Clients Include: Apple computer, Mercedes Benz, Mars chocolate, Sannine, Ariel, Dano, Électricité Du Liban, Made in Lebanon, Oil of Ulay, Pampers, Hitachi
The Society of Typographic Designers (STD) Honorary Fellowship City & Guilds of London Art School in Printing
