Regional Sales Manager
Zong
Total years of experience :17 years, 11 Months
Managing overall Sales & Distribution activities across the region.
Leading, coaching and managing a team of 5 Area Sales Managers and 20 Business development officers.
Extensive market visits to ensure that brand is on top of the mind, visible and available across the region.
Responsible for franchise ROIs and all operational issues.
Making sure all the promotions being in place are properly communicated and implemented all across the franchise channel and Retail.
Analyzing data and formulating Push and Pull strategy as per the demographics of the territories.
Making sure that all KPIs are on track from the start of the month.
Coordinating with Technical Team to ensure network quality and new site planning.
Coordinating with Trade Marketing Team ensure Brand visibility all across.
Collaborating and liaising with other departments for the smooth functioning of work flow.
Conducting regular analysis of industry and competition for opportunities and growth.
Implementation of team building and team work concept with a zeal to excel every day.
Strategy formulation and implementation for new franchise inductions and business growth.
Making sure that work ethics are followed with the highest degree of ethical standard.
Conducting weekly and monthly progress meeting
Managed 25% growth in Year 2012, 28% in year 2013 and 18% in Year 2014 for All the KPIs accumulatively.
Managing and supervising eleven (11) Franchises Sales and Service centers (Direct Distributors) with 5232 key Retail outlets. (900 Key Retailers).
Managing profitability of franchises (Distributors) and quality of sales at retail and Service centers.
Responsible for selection, Layout, Staff hiring for Mono Brand Retail outlets as per the company Standard
Backing a team of Sales and distribution Supervisor to ensure their daily feet print at Retail and Franchises.
Leading and Coaching Team of 7 Sales & Distribution officers and 52 Salesmen, while keeping them motivated with high ethical and professional standard.
Extensive Market Visit to check availability, Distribution officer’s productivity, latest Promo awareness, competition activities and BTL implementation.
Responsible for new product Launch, planning and execution.
Facilitating and advising Franchises (distributors) for the smooth functioning of daily activities, operation and stock management as per company policy.
Monitoring stock levels at franchises (distribution) while keeping market trends and demand in close consideration.
Maintaining Healthy relations with franchise (Distributors) and Retail to achieve weekly, monthly and yearly objectives effectively and efficiently.
Responsible for Routing and Re-routing for efficient Distribution of products and services, and salesmen frequencies.
Managing Mobile financial services (Key Accounts) all across Malakand Division which includes, new outlet selection, Training and development, Monthly and daily Revenue Targets and compliance as per the standard set by State Bank of Pakistan.
Planning, Implementing and Monitoring overall sales activities with Collaboration of Regional Director.
Responsible for Suggesting BTL sites, tracking and Maintaining all Merchandising Material.
Responsible for Recruitment of Salesmen and sales Supervisors, their development and coaching and trainings to seek high potential.
Suggesting monthly trade offers for Franchises and Retail.
Managing events for Franchises and Retail to have a healthy Relationship.
Coordinating with Marketing and finance for smooth operation of Funds, pricing, feedback from retail and competition activities.
Responsible for overall sales planning and cell site planning from Takhtbhai area to chitral, Kohistan, Dir lower, Dir Upper, complete swat, Buner and district shangla.
Vendor Management for MonoBrand retail channel and franchise layout as per the company standard
Managed to achieve daily and monthly sales Target of More than 300 Brands of FMCGs, (Beverages, Tobacco, Sweets, Confectionary, Snacks, cosmetics, detergent, Toiletries’.)
Managed to serve whole retail & Wholesale universe of Islamabad, Rawalpindi and whole North region
Planned Monthly Trade offers for both Retail and whole sale to compete with traditional distributors in the Market.
Monitored and handled more than 1000 SKU'S of different Brands in terms of Sales, Price and Ordering.
Responsible for lay out Management, shelve Management and signage display.
Managed weekly, Monthly and annual inventories
Led a Team of 20 Staff to ensure that all the products are displayed, Merchandised, Priced and displayed attractively
Assigning day-to-day duties and informing responsibilities to store staff.
Managed bulk Ordering, Re-ordering, Bulk selling both to Retail and whole sale.
Close Relations with Suppliers and Customers to timely Manage demand and supply.
Job discription in Mobilink
1)Responsible for Monthly Targets of Jazz Load, scratch cards and Connections.
2) Managing and supervising five (5) Franchises Sales and Service centers with 1500 key Retail outlets of swat Zone.
3) Ensuring availability of every SKU at franchises and Retail.
4) Responsible for hiring, Training and Development of Franchises Staff.
5) Extensive Market Visit to check availability, Distribution officers’ productivity and latest Promo awareness.
6) Implementing BTL plans and promos.
7)Strong focus on A+, A, B and C category retailers to further strengthen it.
8)Reporting on daily basis and presenting whole swat zone to Immediate Boss (Regional Manager).
9) Coordinating with Technical Team for cell site installation.
10) Strong focus on customer service and providing training to staff for excellent customer service.
Job Discription in Phillip Morris pakistan
1) Sales planning and policies
2) Leading a team of Salesmen and Sales Supervisors
3) Training and development of Salesmen and Supervisors
4)Handling key accounts
5)Responsible for wholesale and retail Market
6)Presenting reports on specific areas to the RSM.
7) Close Relationship with Vendors, to timely Manage Merchandising
Job Discription In Metro cash & Carry
1)Responsible for daily and monthly sales Target Achievements
2)Responsible for the whole retail & Wholesale universe of Islamabad, Rawalpindi and whole North region
3) Planning monthly sales and promotional policies
4)Monitoring and handling more than 1000 SKU'S of different Brands in terms of Sales, Price and Ordering
5)Managing weekly, monthly and annual inventories
6)Responsible for stock maintenance, product information, product allocation, product assortment and product group
7)Responsible for Ordering, Re-ordering, Sales forecasting and Promotions
8)Close Relations with Suppliers and Customers to timely Manage demand and supply
Managed to give 41% growth in a year against the targets.
led and coached a team of 20 Salesmen and 4 Sales Supervisors
Ensuring the smooth functioning of sales activities
Developed and managed Key accounts in whole Rawalpindi.
Managed to increase the ration of retail VS whole Sale
Presented different reports on specific areas for new development and routes.
Had a Close Relationship with Vendors, to timely Manage Merchandising articles (Shop Fascias, Dispensers, Tube Shades, Counters and Teller Mads)
Planed visible sites for BTL articles to beat competition.
Frequent Market Visit to ensure Brand availably and get feedback.
Responsible for implementing all the promotion activities
Responsible for close relationship, new offerings and merchandising in key
Accounts
Major courses: Strategic Management Sales Management Marketing Management Sales Management Sales Force Management Retailing & Whole-selling Business Communication Research Management Accounting
Major courses were statistics & Economics