Amal Dimachki

Managed the sales and maximized revenue opportunities within the channel partners (ICDL National Operators) in all the Arab countries, and supported their role as promoters and advocates of digital competence in their markets. Reported directly to the Chief Executive of ECDL Foundation.

- Proactively directed a joint planning process with the existing ICDL National Operators and set sales and marketing strategies which developed mutual performance objectives, financial targets, and critical milestones.
- Maintained productive and professional relationships with key personnel in existing partner accounts.
- Investigated, appointed, and led new channel partners in new markets and overseeing the go-to market plan.
- Coordinated the involvement of company teams in different departments including marketing, legal, finance, program development, regional development, and business technologies, to support the operators’ performance objectives.
- Represented the company in strategic meetings with international bodies, policy makers, government officials, and events.
- Planned, organized, and spoke at international and regional marketing events including the annual global ECDL Forum events.

Established and managed relationships with enterprise customers at the UAE’s first Fortune 100 listed company, in order to ensure customer’s satisfaction as well as profitable account growth and maximization of sales.
Took charge of the overall responsibility for customer ownership and acted as first-point of contact in all commercial customer interactions. In addition to managing entire sales cycle including customer profiling, account planning, lead generation, proposing, negotiating/closing of deals, and overseeing all daily sales and service activities with respective customers.

Established the business with the Education sectors in GCC countries and achieve a 60% growth in revenues from doing business with education and higher education partnerships. Assisted existing customers with growing their level of business. Presented to organizations the value of becoming an ICDL partner or client. Participated in trade shows and spoke on behalf of the company at international events. Formulated and implemented market development plans.

Handled the pre-sales and sales activities relating to CRM/Call Centre software and sales of associated products including hardware and other software licenses.