Amal Gaafar

Marketing and Communication Manager, Huvafen Fushi Resort-Maldives at Huvafen Fushi Resort-Maldives

• Maldives - Male
• February 2018 to February 2020

Drawing up the annual bespoke marketing and PR action plans including strategy, goals, budget and tactics.
 Establishing and maintaining close contact with local, national and foreign journalists to maximize positive media coverage.
 Handling press releases, suitable news and photographs for PR exposure.
 Doing the write up copies for F&B promotions in both English and Arabic
 Increasing the conversion rates and ROI through Digital marketing across all key channels including social, SEO, PPC, mobile marketing and affiliate marketing.
 Maintaining constant schedules for press visits and media visits.
 Hosting and entertaining Fam and media guests as assigned by Director of Communication
 Producing printed collaterals, and promotional materials as per the hotel’s CID and Tone of Voice.
 Securing international exposure for the hotel through working with different international public relations agencies.
 Coordinating the hotel’s photoshoots.
 Overlooking all press releases and maintained a constant supply of articles for the media partners.

Regional Marketing and Communication Manager at Baron Hotels and Resorts

• Egypt - Cairo
• March 2016 to January 2018

 Managed the day-to-day operations of the marketing communications team by providing guidance to the teamwork.
 Assisted the Director of Marketing & Communications in establishing effective relation with agencies to devise and maximize publicity materials.
 Audited social media presences, including digital advertising costs and returns.
 Managed all online B2C marketing activities, including CRM, targeted emailers, and newsletters.
 Monitored, analyzed and communicated PR & Marketing results on a monthly basis..

Assistant Marketing Manager at Baron Hotels & Resorts

• Egypt - Cairo
• November 2015 to March 2016

Communicated information about the hotels services, facilities, events and employees in a positive manner to the market place.
Assisted the Director of Marketing & Communications in developing an annual marketing & communications plan for the promotion of rooms and food & beverage goals on a monthly basis.

Marketing Specialist at OTVentures

• Egypt - Cairo
• November 2013 to October 2015

Worked with a wide commercial team, ensured all online marketing activities are achieved, and
Contributed in the generation of revenue and maintained strong online presence.

Digital Marketing Specialist at OTVentures

• Egypt - Cairo
• November 2013 to October 2015