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Sevag Hamamdjian, Brand Manager

Sevag Hamamdjian

Brand Manager·Hamamdjian Jewelry

Lebanon

Bachelor's degree, Bachelor of Science:

Work experience

Total years of experience: 25 years, 3 months

Brand Manager

July 2019 - Present

Hamamdjian Jewelry

Beirut, Lebanon

July 2019 - Present

• Lead end-to-end boutique operations, including procurement, sales, merchandising,
and client experience
• Drive revenue growth through personalized clienteling strategies targeting high net
worth clients
• Represent the brand in regional exhibitions across MENA, strengthening brand
positioning and partnerships
• Introduced trend-driven collections aligned with luxury market demand, increasing
customer engagement
• Ensure premium quality standards and exceptional after-sales service to enhance
customer loyalty
Company industry:
Jewelry & Gold
Job role:
Marketing and PR

commercial manager

May 2024 - September 2024

Stepture

Erbil, Iraq

May 2024 - September 2024

• Achieved 50% sales growth within the first month across luxury perfume and FMCG
brands
• Developed and executed retail strategies to expand brand presence in key boutique
locations
• Built strong partnerships with luxury retailers, increasing brand visibility and sellthrough
• Led and optimized sales team performance through structured KPIs and coaching
• Launched targeted marketing campaigns and social media strategies to boost
engagement
Company industry:
FMCG
Job role:
Sales

Unit Manager / Financial consultant

January 2021 - January 2022

Fidelity Insurance

Beirut, Lebanon

January 2021 - January 2022

• Recruited, trained, and led a high-performing sales team, consistently exceeding sales
targets
• Developed client acquisition strategies targeting premium and expatriate segments
• Managed KPIs and performance tracking to improve conversion rates and productivity
Company industry:
Insurance & TPA
Job role:
Finance and Investment

Sales Manager

September 2009 - December 2020

Aoun Corporation – Luxury watches and accessories

Beirut, Lebanon

September 2009 - December 2020

• Drove 30% increase in luxury watch sales within the first year
• Managed retail operations for international brands including Calvin Klein, Lacoste,
Guess, and Roberto Cavalli
• Delivered exceptional customer experience through strong client relationship
management and after-sales service
• Implemented merchandising strategies to enhance in-store brand visibility and sales
performance
Company industry:
Retail & Wholesale
Job role:
Sales

Operations Manager

January 2007 - July 2009

Solifac sal (Bank Audi group)

Beirut, Lebanon

January 2007 - July 2009

• Managed financial operations supporting international trade and factoring services
• Conducted credit risk analysis and ensured efficient receivables management
• Improved operational processes, reducing financial risk exposure
Company industry:
Financial Services
Job role:
Management

Assistant Operations Manager

March 2001 - December 2006

Invest Bank

Sharjah, United Arab Emirates

March 2001 - December 2006

• Managed banking operations including transactions, client servicing, and compliance
• Led implementation and staff training of FLEXCUBE banking system across branches
• Supported customer onboarding and financial services delivery in UAE market
Company industry:
Banking
Job role:
Banking

Education

Lebanese American University (LAU)

January 2000

January 2000

Bachelor's degree, Bachelor of Science:

Rawdah High School

January 1996

January 1996

, High School Diploma – Sciences,

Skills

Sales

Expert

Brand Management

Expert

Team Leadership

Expert

Customer Relationship Management

Expert

Inventory Management

Expert

CUSTOMER SERVICE

Expert

MARKET PRICING

Expert

SALES

Expert

CUSTOMER SATISFACTION

Expert

CLOSING (SALES)

Expert

MANAGEMENT

Expert

OPERATIONS

Expert

people management

Expert

local store marketing

Expert

Retail

Expert

procurement

Expert

interpersonal

Expert

communication

Expert

teamwork

Expert

business analysis

Expert

problem solving

Expert

sales coordination

Expert

negotiation

Expert

marketing

Expert

operation

Expert

wholesale sales

Expert

store management

Expert

operations management

Expert

retail banking

Expert

Sales

Expert

Brand Management

Expert

Team Leadership

Expert

Customer Relationship Management

Expert

Inventory Management

Expert

Deal Closing

Expert

Microsoft CRM

Expert

Microsoft Office

Expert

Microsoft Excel

Expert

Administration

Expert

Merchandising

Expert

Languages

English

Expert

Arabic

Native Speaker

Armenian

Native Speaker

Hobbies and interests

Shooting Sport
Table Tennis
Swimming
Basketball