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Sevag Hamamdjian, Brand Manager

Sevag Hamamdjian

Brand Manager·Hamamdjian Jewelry

Lebanon

Bachelor's degree, Bachelor of Science:

Work experience

Total years of experience: 25 years, 2 months

Brand Manager

July 2019 - Present

Hamamdjian Jewelry

Beirut, Lebanon

July 2019 - Present

• Lead end-to-end boutique operations, including procurement, sales, merchandising,
and client experience
• Drive revenue growth through personalized clienteling strategies targeting high net
worth clients
• Represent the brand in regional exhibitions across MENA, strengthening brand
positioning and partnerships
• Introduced trend-driven collections aligned with luxury market demand, increasing
customer engagement
• Ensure premium quality standards and exceptional after-sales service to enhance
customer loyalty

Company industry:
Jewelry & Gold
Job role:
Marketing and PR

commercial manager

May 2024 - September 2024

Stepture

Erbil, Iraq

May 2024 - September 2024

• Achieved 50% sales growth within the first month across luxury perfume and FMCG
brands
• Developed and executed retail strategies to expand brand presence in key boutique
locations
• Built strong partnerships with luxury retailers, increasing brand visibility and sellthrough
• Led and optimized sales team performance through structured KPIs and coaching
• Launched targeted marketing campaigns and social media strategies to boost
engagement

Company industry:
FMCG
Job role:
Sales

Unit Manager / Financial consultant

January 2021 - January 2022

Fidelity Insurance

Beirut, Lebanon

January 2021 - January 2022

• Recruited, trained, and led a high-performing sales team, consistently exceeding sales
targets
• Developed client acquisition strategies targeting premium and expatriate segments
• Managed KPIs and performance tracking to improve conversion rates and productivity

Company industry:
Insurance & TPA
Job role:
Finance and Investment

Sales Manager

September 2009 - December 2020

Aoun Corporation – Luxury watches and accessories

Beirut, Lebanon

September 2009 - December 2020

• Drove 30% increase in luxury watch sales within the first year
• Managed retail operations for international brands including Calvin Klein, Lacoste,
Guess, and Roberto Cavalli
• Delivered exceptional customer experience through strong client relationship
management and after-sales service
• Implemented merchandising strategies to enhance in-store brand visibility and sales
performance

Company industry:
Retail & Wholesale
Job role:
Sales

Operations Manager

January 2007 - July 2009

Solifac sal (Bank Audi group)

Beirut, Lebanon

January 2007 - July 2009

• Managed financial operations supporting international trade and factoring services
• Conducted credit risk analysis and ensured efficient receivables management
• Improved operational processes, reducing financial risk exposure

Company industry:
Financial Services
Job role:
Management

Assistant Operations Manager

March 2001 - December 2006

Invest Bank

Sharjah, United Arab Emirates

March 2001 - December 2006

• Managed banking operations including transactions, client servicing, and compliance
• Led implementation and staff training of FLEXCUBE banking system across branches
• Supported customer onboarding and financial services delivery in UAE market

Company industry:
Banking
Job role:
Banking

Education

Lebanese American University (LAU)

January 2000

January 2000

Bachelor's degree, Bachelor of Science:

Rawdah High School

January 1996

January 1996

, High School Diploma – Sciences,

Skills

Sales
Expert
Sales
Expert
Brand Management
Expert
Brand Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Inventory Management
Expert
Inventory Management
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
MARKET PRICING
Expert
MARKET PRICING
Expert
SALES
Expert
SALES
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CLOSING (SALES)
Expert
CLOSING (SALES)
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
OPERATIONS
Expert
OPERATIONS
Expert
people management
Expert
people management
Expert
local store marketing
Expert
local store marketing
Expert
Retail
Expert
Retail
Expert
procurement
Expert
procurement
Expert
interpersonal
Expert
interpersonal
Expert
communication
Expert
communication
Expert
teamwork
Expert
teamwork
Expert
business analysis
Expert
business analysis
Expert
problem solving
Expert
problem solving
Expert
sales coordination
Expert
sales coordination
Expert
negotiation
Expert
negotiation
Expert
marketing
Expert
marketing
Expert
operation
Expert
operation
Expert
wholesale sales
Expert
wholesale sales
Expert
store management
Expert
store management
Expert
operations management
Expert
operations management
Expert
retail banking
Expert
retail banking
Expert
Deal Closing
Expert
Deal Closing
Expert
Microsoft CRM
Expert
Microsoft CRM
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Administration
Expert
Administration
Expert
Merchandising
Expert
Merchandising
Expert

Languages

English

Expert

Arabic

Native Speaker

Armenian

Native Speaker

Hobbies and interests

Shooting Sport
Table Tennis
Swimming
Basketball