Amal Mandha

- Analysed sales and product data using Microsoft Excel to identify areas with high-opportunities to support strategic decision-making.
- Conducted competitor and location analysis to recommend optimal store expansion areas, presenting insights through detailed PowerPoint reports.
- Organised and managed visual content (120+ store locations) to support brand consistency and digital presence.

• Planned and executed events for the Psychology Society at Heriot-Watt University.
• Managed event operations, ensuring smooth execution in fast-paced environments.
• Developed and maintained a structured event calendar to ensure efficient planning, tracking, and execution of events and easier management.
• Collaborated with other university societies and external organisations.
• Led a team of 9 to ensure the smooth operations of events.

• Lead a team of 5 members to ensure smooth operations of event photography, videography, social media updates, and more.
• Managed Instagram and LinkedIn accounts, creating consistent, engaging content and maintaining daily posting schedules with live updates of events.
• Developed and implemented a content calendar to streamline planning, approvals, and publishing.
• Created visual and written content (posts, captions, event coverage), supporting brand engagement and communication.

● Awarded 'Best Social Club' 2023-2024
● Organised successful events such as, but not limited to, trivia sessions, murder mysteries, and a tri-wizard tournament for a social club of 180+ members.
● Advertised and created posts on social media, reaching more than 1000+ individuals, and resulting in a 900% increase in engagement compared to previous years.
● Collaborated with internal stakeholders (e.g. University library, other social clubs) to help promote and
launch The Big Read program, as well as organizing engaging events for students.
● Partnered with external stakeholders (e.g. Bookends) to host book fairs to encourage reading and promote literacy skills among students.
● Created and hosted writing competitions for Odyssey - Literary Club’s magazine - as well as being an editor for Odyssey.
● Managed communications, including promotional content, event messaging, and editorial contributions for the club magazine.

• Created and presented strategic proposals to improve social media engagement to the marketing team.
• Organised and kept track of invoices and social media information via Microsoft Excel
• Conducted research and analysis on existing campaigns (e.g., Climb2Change), suggesting data-driven improvements.
• Updated and kept track of google maps information for every Mashreq location.

• Interacting with customers by replying to reviews, resulting in a 9% increase in online engagement.
• Analysed and compared company data, and presented insights to improve product accessibility in high demand but low-supply areas.
• Updated store details, timings, and photos in Google Maps for +120 locations.
• Created a report of every news article and social media post the company was mentioned in from 2022 onwards.