Amer Sarhan

National Sales Manager - KSA Dec 2011 - Date
• Full responsibility for developing and delivering the country objective.
• Managing trade spending while maintaining the positive trend.
• Managing the following team members:
o Trade marketing
o Associate sales analysis
o Traditional trade sales manager
• Full responsibility of S&OP cycle in Saudi through different functions.

Trade Marketing Manager - KSA July 2010 - Dec 2011

• Assisting the country managers in Gulf & Levant regions developing shelf planogram for different markets.
• Work with marketing team to develop specific strategies, standards for merchandising, range, promotions and pricing.
• Responsible for customer marketing development and brands performance.
• Finalizing yearly activity plan and mange all implementation details with distributors and suppliers.
• Looking for opportunities to improve the existing business and prepare action plans (e.g. launch new product, plan for new promotion etc)

Trade Marketing Executive - KSA Dec 2007 - June 2010

• Implement the set of sales plan with distributors.
• Trained distributors' merchandisers on "how to win at POS".
• Implemented major branding activities in MT, which drove a high growth in sales and shares.
• Developed & implemented customer activity plans for all NPD.
• Managed the implementation of promotional and display plans.
• Developed planograms for all categories & ensure implementation.
• Analyzed share of shelf and recommended action plans to enhance visibility.
• Visited the market and analyzed the situation & recommended action plan.

• Managing team of two sales supervisors, six salesmen and eleven merchandisers.
• More involve in annual budget.
• Negotiate and finalize the annual agreement.
• Coach the sales supervisors how to implement the excellence in supervision.
• More authority to take serious decisions on the spot.

Sales Supervisor Nov 2005 - March 2007
• Supervising and managing L'Oreal West modern, lower trade and pharmacies team.
• Executing marketing plan per brand per channel
• Helping in development of marketing and trade plans in coordination with company management and principal trade marketing.
• Negotiating and finalizing yearly financial support agreements with principals and key accounts.
• Solving the customers' problems and complaints.
• Analyzing and reporting sales competition and market trends.
• Planning and implementing products launches.
• Directly supervising the implementation of yearly marketing and promotional plans especially for key accounts.
• Helping each sales representative in achieving his target by arranging the required resources, support, qualified leads and opportunities.
• Training the sales team to accurately execute marketing plans and cope with any difficulty in the market.
• Conducting periodic market visits and storechecks to ensure plans are implemented as per agreed with management.
• Daily, weekly and monthly reports to upper management and principals as per company policy.


• Achieving unprecedented sales growth vs. same period last year.
• Increasing market share of L'Oreal brands in modern trade, Improving visibility per brand that helped sales growth directly and affect competition negatively

Key Account Sales Representative (L'OREAL- RECKIT BENCKISER) Nov 2001 - Nov 2005

• Achieved monthly business sales and collection targets.
• Ensured the required visibility and availability of all SKUs.
• Provided regular and accurate reports for company administration.
• Enhanced customer relationship is as it is peak through continuous visits.
• Negotiated business development fund agreements that ensure the required growth for the assigned accounts.
• Increased sales of each account by 10% - 20% growth vs. year ago.
• Improved product availability and visibility through contractual agreements and strong relationship with customers.
• Monitored the merchandising team of each account to do displaying according to each category shelf Plano-gram.
• Implemented successfully "training course of The Seven Steps of the Call Training".

Cash Van Salesman 2000 - 2001
• Achieved cash sales and collection targets.
• Distributed products in all requested market sectors and won several distribution contests as recognition.
• Recognized by my division that I contributed the profitability of the company.

Key Account Merchandiser 1999 - 2000
• Implemented accurately all contractual agreements for key accounts.
• Reported daily to the division about product visibility and competitor activities.