Amir ELShenawy, Regional Director

Amir ELShenawy

Regional Director

Trippple Lines

Location
Qatar - Doha
Education
Master's degree, International Marketing
Experience
22 years, 8 Months

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Work Experience

Total years of experience :22 years, 8 Months

Regional Director at Trippple Lines
  • Kuwait - Al Kuwait
  • My current job since October 2018

- Managing the offices of Kuwait and Qatar that manage 2 arenas in Qatar and Maintenance contract in Kuwait. Managing a team of 32 Full-Time employees.
- Oversee the daily operation of a specific show venue and/or area, including managing staff and process/procedures, and providing necessary direction and/or support for guests, employees and operations. Assign projects and duties to staff members and communicate ongoing expectations.
- Create, implement and manage an on-going Action Plan to improve and maintain employee engagement and satisfaction (ESAT).
- Have knowledge and maintain awareness for show quality across all entertainment products and communicate any concerns or feedback to the appropriate stakeholder(s), including Show Quality Team.
- Oversee and manage both labour and non-labour budgets, including reporting of weekly overtime and variance explanations. Work with senior leadership to adjust budgets (including labour parameters, show matrices, and appropriate tracking documents) based upon operational requirements. Plan and develop operating budget (IOP) and capital expenditures for following fiscal year.
- Coordination of programs and oversight of the various stages of event development: development of event timelines, committee assignments and responsibilities, event details, execution of event, post event details, and financial tracking.
- Development of, and adherence to, efficient and detailed program timelines to ensure successful program execution. Program timelines include such things as timeframes for sponsorship, marketing, production time, participant/speaker notice, event agenda, and event location,
- Maintain successful events and promotions. - Successful execution of each event may include reaching financial goals, community/business impact, and/or public relations.
- Develop sponsorship/advertising/funding opportunities and solicit sponsors/advertisers. Including assistance on community grants and seeking auction donations. Ensure event sponsorship obligations are fulfilled.
- Bring new and fresh concepts forward. Be prepared to draft a feasibility plan for presentation to either the Executive Director or Board of Directors.
- Recruit and maintain a strong working relationship with volunteers, local business, and vendors.

Senior Marketing & Events Manager at Mall of Qatar
  • Qatar - Doha
  • March 2016 to September 2018

- Managing a team of 2 managers and 3 executives, plus the stage department that includes 4 technicians, 35 artists and 8 production team plus the touring shows hosted by Mall Of Qatar.
- Manage budgets and financial related to acts and shows. Managing annual budget 14 mil Qatari Reyal
- Develop Mall Of Qatar marketing strategy, plans and execution
- Provide strong leadership and support to the team, articulate a clear vision for growth
- Consistently champion the Mall Of Qatar brand values, people values and Social Impact initiatives, acting as a role model both within the team and externally
- Provide counsel to the leadership team and cross-functional partners (media and societal trends, growth opportunities, competitive landscape)
- Drive alignment, understanding and adoption of target audiences across all stakeholders
- Develop consumer marketing strategies to successfully establish Mall Of Qatar brand; driving awareness, growth and loyalty through traditional media, digital, social, partnerships and owned channels
- MOQ & MOQ Live Annual Event(s) Advertisement Program
- Develop show/event strategies, reflective of sales and marketing goals.
- Works closely with all relevant Media departments to integrate media mix plans.
- Help achieve company goals by helping to plan and organize logistically successful Events.
- Procure all necessary event permits and sanctions.
- Develop and implement event production timelines.
- Develops monthly and quarterly reports for management.
- Develop and execute plans for event staffing.
- Leverage existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for Mall Of Qatar
- Work closely with Business Development and Brand Partnerships to drive cultural relevance and user interest
- Manage the marketing budget to ensure marketing programs executed are ROI optimized

Events & PR Director at Power Media
  • Kuwait - Al Kuwait
  • March 2013 to March 2016

- Contribute in developing an annual operating plan, including events, marketing and PR.
- Liaise with Media agencies& production companies
- Execute good media relations with chief editors and key persons in the media to generate positive news stories and identify opportunities to promote the extravagant quintessentially stories and activities.
- Maximize the commerciality and visual impact of quintessentially as an exclusive luxury Brand.
- Responsible for event organization and provide logistics support.
- Coordinate with the technical requirements of the location.
- Handle corporate events and program flow.
- Responsible for the production of events from conception through to completion.
- Leading and supervising my team during the event.
- Plans, organize, and execute seminars, corporate open days, conferences, and all other activities.
- Coordinate with suppliers and develop the company’s Data Base.
- Providing the entertainment Shows and/or acts (Ticketing and nonticketing).
- Coordinates as well as to assist the clients regarding reservation of function, Such as Open Day, Launching, Opening, seminars, and other functions.
- Managing and leading a team of 45 employees (Technician, Production, Marketing, Designers and sales)
- Create the new ideas for the local and national events for the clients.

senior PR & Events Unit Head at The Avenues Mall
  • Kuwait - Al Farawaniyah
  • September 2011 to March 2013

- Prepare media plan and integrated communication plan.
- Planning and create the rebranding campaign of Mabanee & The Avenues.
- Organizing and planning the opening of the New Expansion.
- Assigned the tasks of conducting trainings for media professionals on innovative new changes in media.
- Handled the responsibilities of offering operational coaching support to media executives.
- Organizing and planning Mall events (Launching, Public events, Promotion events, social events and media events).
- Organizing and dealing with entertainment agencies worldwide and organizing mall event and entertainment shows
- Handling the follow up with The Avenues Magazine (Fashion Magazine) team to insure that it is following our policy.
- Developed and implemented online tools and resources, Prepare the budget of PR activities.
- Prepare the internal communication plan and the annual events for the staff.
- Identify new opportunities that enhance employee communication.
- Create translating and issuing all media announcements.
- Monitor and evaluate the activities and campaigns of the competitor malls to provide more creative.
- Develop and maintain a proprietary media database.
- Write effective press releases, preparing information for media kits and maintaining company internet web page.
- Developing and managing comprehensive CSR program, which is, aligned to overall corporate goals and copywriting the annual CSR report.
- Establish and promote customer loyalty by providing a high level of customer care and loyalty program.
- Establishes and maintain effective working relations with local and municipal government officials and media representatives. Moreover, use these relationships to develop and implement a communication plan.
- Contact the regional and international media for our events and activities.
- Lead on development of communications approach to crisis management.
- Respond to requests for information about Mabanee and The Avenues.

Contract Manager at Kuwait National Petroleum Company
  • Kuwait - Al Ahmadi
  • August 2009 to September 2011

- Assigned the responsibilities of identifying issues as well as establishing potential impacts
- Responsible for generating and presenting measurement reports to assess operational effectiveness against competitors
- Devised new and innovative media measurement techniques to maximize program
- As needed, provide guidance on contract matters to project managers or other operational staff, including training to new project managers and other employees in contracting practices and procedures.
- Develop and implement procedures for contract management and administration in compliance with company policy. As appropriate, contribute to or influence company policies.
- Monitor compliance by company employees with established procedures. Identify areas of recurrent pressure.
- Responsible for editing releases and coordinating distribution processes to ensure corporate standards and disclosure requirements
- Organize & cooperate for (annual customer’s event, Annual staff- family event Organize for KNPC anniversary event also participate in any Exhibition to present the service)
- Plane, design, organize and coordinate conferences, conventions, meetings, seminars, exhibitions, trade shows, festivals and other events For KNPC
- Deal with the suppliers and of the printing and giveaways items.
- Organized and coordinated (written and verbal communication) all aspects of Company’s Activities, PR and Marketing tactics as per client need and basis in Kuwaiti markets
- Managed all written and verbal communication between KNPC and media outlets for maximum exposure
- Collaborated to set and implement budget for each event.
- Led the transition from a regional to a global organization, with a focus on corporate branding, media/advertising, public relations, functional excellence and marketing communications to achieve business and financial goals.
- Managing and organizing business and vacation trips for the KNPC staff. Planning and organize employees’ activities.

Marketing & PR Account Manager at Mansour Group (Retail, FMCG and Automotive) www.mansourgroup.com
  • Egypt - Cairo
  • June 2006 to July 2009

- Coordinate the company's marketing plans and long-term objectives for services and markets.
- Developing a marketing team to implement strategy & delivering on objectives.
- Design, implement & facilitate an effective local & national marketing strategy.
- Planning and organizing all types of event (brands launching events, internal events, marketing campaigns, Public shows and Annual events)
- Under direction of top management, execute research and analyze the technological, demographic, financial, regulatory and competitive factors that may affect the present and future needs for the company's services, marketing methods and distribution systems.
- Making sure that campaigns run to deadline and on budget. Online campaigns, web site, use of digital/social media.
- Budget setting and control, including measurement and return on investment. Management of sponsorships for conferences and events. Exceptional project and time management skills.
- Plan and implement the company's advertising and promotion activities. Responsibilities can include copyrighting, design, layout, and production of supporting marketing literature. Assist and coordinate sales programs and special projects such as trades shows, seminars, and new product promotions.
- Coordinate public relations activities on behalf of the company including news and product releases to the media, customer newsletters and maintaining relations with industry trade associations.
- Prepare and update as required, the company's marketing plans and marketing reports. Maintain a marketing diary with copies of ads, promotions, etc.
- Assist top management in all marketing, research, analysis, reporting, and implementation as requested.

Events Coordinator at Yasso Clip
  • Egypt - Cairo
  • February 2003 to May 2006

- Developing, implementing and managing events. Organizing trade fairs, conferences, away days, product launches. Managing all group rooms and banqueting processes and procedures.
- Liaising with clients at a high level. Making sure that insurance obligations are adhered to.
- Overseeing procurement of catering, audiovisual, security & rental needs. Managing relationships with sponsors.
- Maintaining a calendar of events for effective long term planning & management.
- Overseeing procurement of catering, audiovisual, security & rental needs.
- Managing relationships with sponsors.
- Preparing delegate packs and promotional material. Maintaining a calendar of events for effective long-term planning & management.
- Supervising & coordinate the activities of personnel, subcontractors & vendors. In charge of accommodation, schedules, travel, day plans and registration procedures.

Sales and Marketing Executive at CEG Real Estate and Construction
  • Egypt
  • October 2001 to January 2003

Education

Master's degree, International Marketing
  • at Arab British Academy for Higher education
  • March 2016
Bachelor's degree, Business Administration
  • at Alexandria University
  • October 2004

High school or equivalent, Communications
  • at EBS EL-Nassrya English School
  • January 1998

Specialties & Skills

Corporate Communications
Marketing Mix
Real Estate
Leisure
Entertainment
BUDGETING
FINANCIAL
REPORTS
CUSTOMER RELATIONS
MANAGEMENT
MARKETING
ORGANIZATIONAL SKILLS
PRESENTATION SKILLS
PRESS RELEASES

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.



Languages

English
Expert
Italian
Intermediate
Arabic
Native Speaker

Memberships

IAAPA
  • Active Member
  • July 2014