CENTRAL OPERATIONS ,MANAGER - ME
SUN AND SAND SPORTS
Total years of experience :24 years, 1 Months
The job encompasses formulating Business Process, Retail Best Working Procedures, Control & Compliances and Standard Operating Procedures (SOP) for the consistency of development of our entire Retail stores.
Commerciality and Business Development is is the fulcrum of my operations.
It entails consistent delivery of Retail Procedures taking into account the dynamic Business needs and requirements.
Responsible for Budgeting for retail Business, monthly Store Target setting, Store Incentives, Staffing and many more
Proven Job Role
Responsible for the Development and consistent delivery of Business Processes across stores to meet current and anticipated needs.
Budgeting of Sale Turnover, KPI’s & staffing
Analysis of Sales, Space and Density of stores.
SOP ( Standard Operating Procedures ) with stock Damage control & Stock Shrinkage
Formulating & Analysis of various Visit Report viz. Ops Visit Report, Peak Time Visit Report, Visual Visit Report, Audit Check Report and various Commercial Reports encompassing UPT (Average transaction Value) ATV (Avg. Transaction Value), Conversion rates.
Recommend to streamline store operations, reduce workload through effective staff scheduling and enhancing service levels.
Contribute to the effective profit enhancement and protection.
Effective Store shrinkage from 1.25% to 0.3% through various measures including introducing PDA system, controlling stock damage and effective controlling of footwear odd sizes/ Single pairs
Indigenously developed Individual Incentivize Scheme to motivate the staff through individual performance & KPI.
Staff Productivity and Floor Coverage of various Brands & silo’s
P&L of stores with effective Cost Control measures
Develop concept of Regional Champions and Manage, Coach & Mentor them for various business needs
Liaise with Retail Operations Manager and Brand Management to ensure store has correct stock level densities to maximize sales potential relating with Stock Ageing analysis.
Ensure and deliver processes for colleague engagement and consistent satisfaction.
Optimal Staff Requirements and coverage through customer footfall & conversion rate.
Self-developed the “1 File” for stores consisting of all the Procedures & Process for Stores which carries from Store Opening procedures to Closing with Store Audit Process, Daily Check List, Key Handover, Store Security and many more.
Developed & manage the “Meet & Greet” Program for Retail Staff to augment service level.
“Buddy Books” for new staff to familiarize the Products and Service level required
Created for Operations - Visit Report, PTVR, Visual Report for store improvement
Liaise and recruited with HR dept. to ensure the future needs of the Operations Team are being met with consistent recruitment plan considering the attrition rate, nationality and gender mix.
Staff Appraisals including Managers & Supervisors in liaison with HR dept.
Central Communications
Ensure that Central Communications Desk is the main hub for all store communication across business
Budgeting for the year: Sales Turnover, Staffing and many more for stores across the business.
Personal Development Program( PDP) for staff at all levels
Staff Promotions, Increments based on performance, achievements with pre-defined criteria
Spear heading all company SALE Promotion for the business
Heading the Complete Customer Service Dept. across GCC
PROFILE SUMMARYCORE COMPETENCIES
• Retail Operations
• Launching of New Retail Stores
• Developing Best Working Retail Practices & Reports
• Standard Operating Procedures (SOP)
• Store Shrinkage
• Developing Staff Individual Incentives Program
• Budgeting - Sale Turnover, Manpower
• Analyzing and setting of KPI
RETAIL OPERATIONS FORTE
Setting up New Stores
Standardizing Retail Operations Procedure through Retail Industry Best Practices
Minimizing Stock Shrinkage
Regulating Retail Operations for day-to-day operations
Associated with :
Apparels
Footwear
Accessories
Lifestyle merchandize
Outdoor & Active Sports
Eyewear
Watches
ORGANISATIONAL EXPERIENCE
Since Mar’00 Sun & Sand Sports, Dubai, UAE
Growth Path:
Mar‘00 - Dec’01: Retail Store Manager
Jan‘02 - July ’04: Area Manager
Aug‘04 - Dec’08: Group Retail Manager
Jan ‘09 - Aug’11: Retail Manager - Operations, Dubai, Sharjah, Ajman, Fujairah, RAK
Since Sept’11: Central Operations Manager - Retail (UAE, OMAN, QATAR, BAHRAIN, KUWAIT, KSA)
Key Result Areas:
• Steering efforts for creating and delivering:
o Business Processes across stores to meet requirements
o SOPs with Stock Damage & Stock Shrinkage Control
• Formulating & Scrutinizing various reports, viz. Ops Visit Report, Peak Time Visit Report, Visual Visit Report, Audit Check Report and Commercial Reports and computing UPT (Unit Per Transactions) ATV (Avg. Transaction Value), Conversion rates, etc.
• Handling P&L operations of stores with effective cost control measures
• Looking after staff appraisals, staff promotions and increments of Managers and Supervisors in coordination with HR Dept.
• Handling budgeting for Sales Turnover, Staffing required and Staff OT for stores across the business.
• Organising Personal Development Program (PDP) for staff at all levels
• Performing analysis of Strength/Weakness ( SWOT Analysis ) per store and recommending Corrective Action plan
• Conducting Sales Analysis which include budget, ticket size, footfall conversion, brand contribution to sales
Highlights:
• Developed the "Best Retail Practices" & "Process & Procedure" to enhance retail business
• Played a stellar role in increasing retail stores from 29 Stores to 83 Stores in 4 years span as Group Retail Manager
• Presently handling 180+ stores all across GCC countries as Central Operations
• Formulated & Managing the Web Based indigenously self-developed new ‘Individual Performance Based’ Incentive Scheme
• Composed the ‘1 File’ for stores consisting of all the procedures & process includeds details Store Opening procedures to Closing, Store Audit Process, Daily Check List etc
• Created and implemented ‘Meet & Greet’ Program’ for Retail Staff to augment service level
• Launched ‘Buddy Books’ for new staff to familiarizing the products and service level required
• Created for Operations - Visit Report, PTVR and Visual Report for store improvement
• Slashed Store shrinkage from 1.6 to 0.27%
• Significantly contributed towards the growth of business by 38% & sales revenue growth of 45% a
Projects Handled:
• Retail Business Development - Rolled out additional 32 outlets and enhanced the market expansion to 104% growth
• Launch Multiple Retail Stores - Concept and Multiple Large Format Stores
• Retail Process - Conceptualized SOP and other various business process to elevate the standard of retail stores
• Individual Staff Incentives - Launched Individual Performance based staff incentives schemes & KPI’s for Store Staff with the criteria of Brand contribution and shift mix with product availability in each store every day
• Customer Service-Organised Meet & Greet Program for staff and Buddy Books for new recruits
• Regional Champions-Arranged for all stores across regions for different business needs (to focus on critical needs)
• Retail Staff Recruitment- Hired manpower from local & overseas
Operations Handled:
• Maximize Sales & Profitability in all stores.
• Operational efficiency and effectiveness of stores across the territories.
• Financial Profit & Loss of the stores
• Analysis of Strength/Weakness ( SWOT Analysis ) per store with Corrective Action plan
• Setting Sales Budget / Targets in concurrence with Business Strategic Plans
• Sales Vs Space Contributions - Assortment Planning, Brand / Product Mix
• Maximize Productivity - Manpower contribution, Minimum Operating Cost
• Sales Analysis - Budget, Ticket size, Footfall Conversion, Brand Contribution to Sales
• Ensure professional store layouts & standards
Operational Standards Enhancement:
• Enhance Visual Merchandizing practice across the territories
• Budgetary Forecast, Target setting, Reporting formats, and SOP
Inventory Management :
• Monitor inventory with right product mix and assortment planning
• Ageing Analysis for Slow moving inventory
• Control Stock Shrinkage through stock security measures
Manpower Development Activities:
• Involved in Training, Development of operational staff through in job coaching including technical training
• Performance Management of staff
• Recruited manpower of operational staff
Other Activities :
• To comply the effectiveness of SOP ( Standard Operating Procedures )
• Ensure all Store Managers understand their operations, responsibilities and aware of their performance
• Promote a proactive relationship of managers with staff members to foster a healthy working environment
Responsible for :
Store Operational Performance
Enhancement and maintenance of Retail Standards
Successful implementation of New Stores and their profitability along with existing stores
Pro active contribution in the achievement of budgeted ROI
To set and maintain high standards of performance
Superior problem solving
Ensure Succession planning at all levels
Continuous enhancement of Learning and Development of self and staff