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Amit Kalarikkal, Senior Content Writer

Amit Kalarikkal

Senior Content Writer·Blue Rhine General Trading LCC

United Arab Emirates

Bachelor's degree, Administration And Management

Work experience

Total years of experience: 18 years, 4 months

Senior Content Writer

October 2020 - Present

Blue Rhine General Trading LCC

Dubai, United Arab Emirates

October 2020 - Present

• Designed and implemented SEO-focused content strategies to drive sustained growth in organic traffic.
• Produced SEO-optimized articles, landing pages, and product content consistently across platforms.
• Conducted keyword research, SEO audits, and on-page optimization to improve search visibility.
• Monitored KPIs using Google Analytics and Search Console to refine content performance.
Company industry:
Hardware & Building Materials

Content Writer

January 2017 - April 2026

AVIVO Group

Dubai, United Arab Emirates

January 2017 - April 2026

• Created SEO-friendly content for websites, blogs, and social platforms to improve online visibility.
• Refined content strategy to improve SEO performance and attract more readers.
Company industry:
Other Healthcare Services
Job role:
Writing and Journalism

Freelance Content Writer

April 2011 - April 2026

Self-Employed

Kerala, India

April 2011 - April 2026

• Delivered high-quality blogs, website copy, and marketing content for clients across diverse industries.
Company industry:
Business Consultancy Services
Job role:
Writing and Journalism

Marketing Executive

February 2008 - April 2026

Lebara Mobile UK

London, United Kingdom

February 2008 - April 2026

• Produced marketing materials for events, sales visits, and retail promotions to strengthen brand visibility.
Company industry:
Telecommunications
Job role:
Marketing and PR

Writer – Information Services

June 2014 - November 2016

Mobius 365 Data Services

Coimbatore, India

June 2014 - November 2016

• Developed technical, data-driven content to support business communication and decision-making.
Company industry:
IT Services
Job role:
583

Education

Britannia College of Excellence

January 2009

January 2009

Bachelor's degree, Administration And Management

United Kingdom

Calicut University

January 2004

January 2004

Bachelor's degree, English Studies

India

Skills

COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
CONTENT MARKETING
Intermediate
CONTENT MARKETING
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
KEYWORD RESEARCH
Intermediate
KEYWORD RESEARCH
Intermediate
LINK BUILDING
Intermediate
LINK BUILDING
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
WEBSITE OPTIMIZATION
Intermediate
WEBSITE OPTIMIZATION
Intermediate

Languages

English
Beginner
Malayalam
Expert
Hindi
Beginner