Vice President & Executive Director
GPI
Total years of experience :30 years, 5 Months
Grew Revenue from USD 45 Million to USD 110 Million.
Executed Brand Campaign to re-position & enrich the lifecycle of the franchise.
Economic times rated the franchise as India’s top 50 revenue generating brands.
Achieved Segment Leadership in Category across 7 states in India.
Build Regional Campaigns based on Usage and Attitude studies commissioned for the franchise.
Set the brand architecture in place with 12 quarter execution plan for sales, media and trade activation teams.
Rejuvenated the franchise product offering and was awarded the prestigious Golden Peacock Award.
Worked with world renowned research, creative and design agencies to contemporize the franchise.
Conceptualized and managed VC funding to formulate Sportz Convergence Group.
Developed sporting properties for Milo (Nestle), Fuji Films, Gillette (P&G), HP and INTEL.
Managed marketing and media syndication rights for International Cricket Players
some of the Key Global Accounts managed:
Whirlpool:
Developed TV campaigns for Brand, Category and Seasonal Offers to increase Brand Relevance among the target segment. 1st brand to engage trade and consumer with digital medium.
Managed budget of USD 4 Million annually across ATL, BTL, Trade and Event marketing initiatives.
Spearheaded the BRAND PLAN initiative with Whirlpool Marketing Team.
Formulated “WHIRLPOOL ONE LOOK” communication tool for Marketing, Advertising and PR.
assignments handled
Phillips India (Consumer Division): Execution and Implementation of International Brand Format.
Phillips Communication: Brand Positioning, Launch and Trade Tie ups for Genie Mobile Phones.
Whyte & Mackay: Launch of Whytehall and Special Reserve selection in India.
GE Alstom: Composition of the Global campaign.
Ricola: Launch and local adaptation of Global Positioning.
Essar Cellphones: Launch of one the first communication service provider in India.
Worked on Consumer Insight Cell to acquire Global Accounts like Microsoft & Carrier Air Conditioners.
Sales and Market Activation capacity across
Dubai. For markets of Middle East, Africa, Europe, CIS and Russia 2012- Till Date
STRATEGIC ROLE:
Grow Revenue, Market Share and Operating Profit
Conceptualization and Execution of Business Strategies
Identification and Segregation of Potential Market and Consumer Segments
Generate pre-set EVA on Capital Deployed
Build resource and capabilities for expansion of business into new geographies and product lines
Map External, Business, Consumer, Market and Competition Trends in the region
OPERATIONAL ROLE:
Revenue in FY 15 @ USD 14.7 Million. CAGR Revenue growth of 32% with GMC contribution of over 35%
Established brands in markets of GCC, Africa, Europe and CIS
Alliances with Gold standard Distributors to launch GPI product range (TEA with Khimji Ramdas in Oman)
Built a strong team of experts in Retail, Channel Management and Account Management to fuel growth
Spearheading Alliances with Regional Partners for Inorganic growth
Formulating blue print for introduction of Group products and services in the region
GM - International Business 2005 - 2012
As a stepping stone to International Business, collaborated with global giants Imperial Tobacco and Gallaher Tobacco (now part of Japan Tobacco International).
Initiated Pan India consumer research on acceptability of International brands WEST & SUPERKINGS.
Developed Go to Market plan for launch of International Brands.
Established GPI presence in markets of Latin America, West Africa, South East Asia and SAARC.
Recorded Revenue Growth of 39% CAGR over the period 2007 -2012 and GMC from 17% to 28%.
Reduced conversion cost by 24% in manufacturing by improving OEM mix to the business.
To enrich the GPI portfolio signed exclusive agreements for marketing and distribution of world renowned brands: HABANOS, COHIBA, PARTAGAS, GAUNTANAMERA, DAVIDOFF, ALTADIS and VILLIGER.
Achieved market share of over 75% in the premium segment.
Directed Campaigns for HORECA & CRM activities.
Responsible for planning and directing the development & implementation of print, merchandising, sales promotion and direct marketing programs across product verticals (Printers, Scanners, Consumer Desktops / Laptops, Commercial high End Desktops, Supplies, Large Format Printers).
Executed in SARRC - Global launch of change of HP identity campaign. One of the largest global identity changeovers of its time.
Managed budget of USD 6 Million annually across ATL, BTL, Trade and Event marketing initiatives.
Recognised & awarded for conceptualising and executing campaign for HP Student Devices.
Batch