Freelancing
Self Employed Consultant
Total years of experience :41 years, 5 Months
Consultant/Brand and Marketing-Business Development Specialist Apr 2016 - Present
I work as a freelance consultant on events/exhibitions/business development/marketing /branding.
I am looking to represent and market new and innovative products in the UAE and GCC countries.
I will handle the complete product launch .sales and business development, marketing and new business resources
Operations Manager December 2014 Till March 2016
(responsibilities for marketing and event planning/production)
Create AV Event Management Company - Dubai, a branch of Create AV U.K.
https://www.facebook.com/pages/Create-AV-Event-Management-Company/358140887534532
http://createav.com/news/52-airexpo-al-bateen-executive-airport-abu-dhabi
• Helped establish the company and operations.
• Managed team, provided motivation and support thereby helping them to achieve their targets and optimize client relationships. Market research and finding avenues for new business opportunities/leads.
• Developed the marketing plan and successfully marketed /executed events.
• Execute and lead all assigned areas of project management activity.
• Dealt with advertising agency, and corporate clients, dealings at all levels to generate maximum sales, managed accounts.
• Executed Advertising. Promotions, sponsorship, and road shows. Extensive ATL/BTL experience work, communications, merchandising marketing activities competition and market behavior.
• Negotiated and managed vendor agreements and performance
Worked on winning key events such as:
o Abu Dhabi Airport air expo
o Al Shurooq Sharjah,
o US Embassy - Abu Dhabi,
o Dubai Quran Awards,
o World Energy Conference and many more.
• Joined the company on a 3 month contract, to develop new line of products and bring innovative ideas to the existing line.
• Increased product sales by 90%, by generating new leads, with sales strategies, building relationships with new customers and existing clients.
• Successfully launched the luminous range of products at the Big Boy Toys Show.
• Negotiated distributorship, for several interactive floor, tables, and children’s educational learning system.
• Proposed and worked on special projects with Dubai Municipality, RTA. Sheikh Mohd Foundation, DWTC. Doha Telecom, Dubai Immigration dept.
• Successfully launched the luminous range of products at the Big Boy Toys Show.(Link Below)
• Negotiated and finalized distributorship, for the UK based company Dry Space UK. A new space solution system for events and exhibitions.
Introduced the trick Eye concept of 3D graphics. http://youtu.be/dIl3UkIlujI.
http://www.youtube.com/watch?v=y_IGyquJbXk#t=15
Achievement:
• Achieved increase in sales by 90% through intelligent sales and marketing
• Increased product line and new business opportunities. Negotiated and
Contracts for distributorship for several innovative products.
• I specialize in introducing new and innovative products/concepts and business ideas.
• I work on freelance projects, consultant, marketing, brand development, and advertising revenue, including business plan & sales strategy development, generate new ideas and creative marketing
• Developed the company into a leading promotional company in the UAE.
• Successful sales and business development helped to achieve sales of 2 million Dhs in the first year, by maintaining strong relationships with key contacts in existing accounts, as well as developing new contacts and relationships
• Managed all event marketing, advertising and promotional staffs and activities. Created and managed all ATL/BTL activities.
• Monitored all market trends and competition activities, propose counter action.
• Working directly with clients and advertising agencies to develop advertising and promotional tactics that supported their strategies.
• I consider myself a specialist in marketing, sponsorship, advertising, events, exhibitions, seminars and promotional, POS, merchandising activities, including launch of new products.
Achievement:
• Achieved sales of 2 million in the first year. Through successful business development strategy.
• Boosted company image by being appointed exclusive supplier to. du, hp, Dubai Health Dept.
• Implement high impact marketing strategies for new business opportunities.
• Trained and managed a team of 5 sales representatives, provided Leadership, direction, and motivation to the team.
• Increased and secured client base by 70%, in two years.
• Interacted on a daily basis, with clients to capture their needs, managed expectations, ensured complete client satisfaction was achieved.
Achievements:
• Expanded client base by 70% in two years and surpassing targets.
• Achieved sales so of 1 Million in first year with limited resources
• Tutored business management and marketing courses.
• Handled enrollment supported students in developing strategies for individual needs and classroom group dynamics.
• Organized Seminars and exhibitions, for student enrollment.
• Implemented, developed, and managed marketing and advertising strategies to meet target.
Achievements:
• Surpassed target of, 300 student enrollment, by 100%.
• Leader of team that successfully graduated more than 600 students
successfully and set up the first off-shore campus of an American University in Kiev - Ukraine.
• I was re-called by H.E Sheikh Sultan, to join him back in the head office.
• Reported directly to H.E Sheikh Sultan.
• Managed and trained and delegated duties to a team of 7 staff members in my department,
• Maintained client relationship by utilizing efficient management strategies resulting in a high level of client satisfaction ensured that existing clients were provided with services related to their setting up of the company license.
Achievements:
• Successfully accomplished setting up additional 10 international companies personally in the UAE.
• Setup the first outlet of The Baby Shop, Shoe Mart, and Splash. (Now the Land Mark Group)
• Generated new sales opportunities through sales and business development strategies/telephone and emails, and personal contacts.
• Reported directly to the Managing Director.
• Trained and managed a team of 12 sales staff, with sales training, visiting clients, follow up calls and client relationship.
• Set strategies and business plans for the year. Created and conducted unique marketing proposal presentations.
Achievements:
• Successfully launched the First UAE Video Directory
• Achieved all annual sales targets of 7 million.
• Managed and monitored staff of 11, in sales, administration, and public relations.
• Helped foreign businesses to expand into the UAE, in partnership or company branch offices.
• Regularly prepared market and various industry reports.
• Managed delegations, media and marketing activities.
• Evaluated any escalation of Client issues and implement appropriate action.
Achievements:
• Successfully set up over 15 international companies in the UAE.
• Developed sold organized, and managed over, 12 exhibitions a year, from concept to execution.
• Planned and negotiated media buys, including, Radio, TV, Print.
• Managed Public Relations, advertising and event promotion through advertising agency.
• Organized solo exhibitions of countries like, Italy, Germany, China, India, Pakistan, Egypt, United Kingdom, France, etc.
• Managed and controlled 6 member sales team.
Achievements:
• Successfully sold manages and organized over 50 exhibitions, achieving all sales targets, set by management.
• I was part of a successful team that organized the first Oman International Exhibition in Oman. Breaking all sales and attendance records.
Masters Degree La Jolla University- San Diego, California (USA) Master of Business Administration - “Emphasis in International Business and Strategic Management”
