Ammar Al Dajani

• Won the 2018 International Pepsi Co. Ring of Honor Award for best performance across
GCC of 9% LRB and for company winning bottler of the year.
• Played a strategic role in supporting the company in obtaining new products to diversify
their portfolio: Quaker - Americana canned food, Frito Lay snacks and Al Safi Danone dairy
products
• Was capable of increasing market share of 3% while focusing on revenue generation.
• Participated in establishing Ahmadi Academy for training sales team and enhancing
productivity.
• Contributed actively as committee member in instituting company’s organizational policies
and procedures for implementing the same in day to day business transactions.
• Played a key role in improving brand equity by building strong and healthy relationship with
key accounts.

• Won the 2014 International Pepsi Co. Ring of Honor Award for successfully transferring
the pepsi franchise from Gossaibi to Al Jomaih with all the portfolio and structure while
maintaining market share and protecting market credit.
• Managed a business of turnover of SR 1Billion.
• Led a structure of 625 sales team with high efficiency and productivity.
• Increased market share from 73 % to 77% within a two-year time.
• Actively coordinated initiatives related to preparing & aligning monthly forecasts to annual
budgets for consistently maintaining organizational P&L

• Won the 2006 International Pepsi Co. Ring of Honor Award for achieving best result
performance for market share and volume sales.
• Managed a business of turnover of SR 1Billion.
• Led a structure of 625 sales team with high efficiency and productivity.
• Increased market share from 66% to 78% within a five-year time.
• Designed & implemented promotional campaigns aimed at generating brand awareness and
enhancing market penetration.
• Interacted with clients for suggesting the most viable product range based on collated and
evaluated business requirements.

Develop profitable new business and control full responsibility for the province through empowered people are represented by a crew supervision, training sessions and the work of the group and detailed goals and measuring performance and report periodically on the result of the business

Mandarin sales manager - Damascus, Homes, Aleppo• Sales and Capability Manager (Syria) / Pepsi - Joud Company, Feb 2003 - Jan 2005
Launching Pepsi Co Syria

Managed a team of 350 that established the monthly sales target goal or result).
Extensive involvement managing client relationships at all levels.

Responsible for a team of consultants. Assisting the Pepsi Bottler in Lebanon in various sales/organizational projects. Implement territory university across all six warehouses in Lebanon. Led a major exclusivity program that helped Pepsi to regain its entire lost share in less than 6 months. Trained all supervisors on model store program, and currently Lebanon has the best cooler location advantage/share in the Middle East. Coordinated with PCI and SMLC on the development of all trade related projects.

Led the major re launch of 7up products in Damascus. Helped the bottler " Ugarit " to staff, and trained his new sales team, also did all the routing / planning needed to optimize productivity. Took Damascus volume from 350m. cases in 1997 to 1800m. in 1998, currently Damascus is at 2500m. cases/Year. Effectively placed 2500 coolers, and were able over a period of one year to ensure 100% cooler integrity across all Damascus.

Responsible for 20 routes covering the major areas in West Amman. Rewarded to best sales achievements in 1995, 1997. Responsible for negotiating and implementing all major sponsorship across Jordan ( Major Football, Tournaments, Jarash, etc, ...