Senior Digital Marketing Specialist
iSec
Total years of experience :7 years, 0 Months
⦿ Utilizing digital platforms to enhance the company's online reputation and presence.
⦿ Creating and managing content for the company's website, blog, and social media profiles.
⦿ Send email campaigns featuring the latest articles and news in the information security sector and the services we provide.
⦿ Develop and manage the company's digital marketing budget to generate B2B leads.
⦿ Tracking and reporting website performance and user engagement by using tools such as Google Analytics and other data analytics platforms.
⦿ Developing and implementing remarketing and retargeting campaigns.
⦿ Optimizing website visibility and search engine rankings with SEO best practices.
⦿ Since I've been working in this field for 4 years, I've helped many companies in Egypt and GCC navigate the process of digital transformation and manage successful digital campaigns. This includes working closely with clients to identify areas of opportunity and potential challenges and then developing and implementing digital change management strategies to help them unlock the full potential of their audiences, tools, and internal behaviors.
⦿ Driving revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social.
⦿ Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with a focus on conversion and lead generation.
⦿ Identify and communicate growth and efficiency targets for client campaigns and agency activities.
⦿ Measuring and reporting on the performance of all digital marketing campaigns, analyzing data to optimize the digital strategy, identifying opportunities, and conducting testing across all channels.
⦿ Developing and implementing digital marketing strategies and campaigns.
⦿ Managing and optimizing online advertising, including Google Ads,
Facebook Ads, and other platforms.
⦿ Analyzing website traffic and user behavior to inform and improve marketing
efforts.
⦿ Managing and growing the company's social media presence.
⦿ Utilizing SEO best practices to improve website visibility and search engine
rankings.
⦿ Creating and managing email marketing campaigns.
⦿ Collaborating with other teams, such as product development and sales, to
ensure digital marketing efforts align with overall business goals.
⦿ Staying up to date with the latest digital marketing trends and technologies,
and incorporating them into the company's marketing efforts.
⦿ Measuring and reporting on the effectiveness of digital marketing campaigns
and strategies.
⦿ Develop, implement and manage social media strategy.
⦿ Drive customer acquisition by developing and optimizing online marketing initiatives.
⦿ Utilizing Google Ads, Facebook Ads, and other online advertising platforms to manage and optimize online advertising.
⦿ Maintaining media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation.
⦿ Optimizing all digital media campaigns and native ads through A/B testing, landing page optimization, and targeting.
⦿ Monitoring SEO and user engagement and suggesting content optimization.
⦿ Working with designers and copywriters to ensure that content is appealing.
⦿ Track and analyze reports to gain insight into traffic, demographics, and effectiveness; and utilize this information to positively affect future outcomes.
⦿ Develop and execute email marketing campaigns to promote products and services.
⦿ Utilize email marketing software to segment email lists and target specific audiences.
⦿ Create and test email marketing templates and designs, ensuring they align with branding and messaging guidelines.
⦿ Implement email automation and personalization strategies to increase open rates, click-through rates, and conversion rates.
⦿ Analyze email campaign performance using marketing analytics tools and make recommendations for improvement.
⦿ Stay up-to-date with email marketing best practices and industry developments.
⦿ Design and execute A/B testing for various email campaigns.
⦿ Monitor and analyze the results of campaigns, provide feedback and make recommendations for future campaigns.
⦿ Assisting in the creation of email marketing content, such as headlines, subject lines, and call-to-action phrases.
⦿ Monitoring industry trends and advancements to stay up-to-date on the latest technologies and best practices.
➼ Email Providers I Used
‣ Sendgrid
‣ Mailchimp
‣ Mailgun
‣ Sendinblue
‣ Mailerlite
‣ Microsoft 365
‣ Aweber
‣ Getresponse
‣ Amazon SES
‣ Elastic Email
‣ SparkPost