General Manager Marketing
Keep Marketing
مجموع سنوات الخبرة :21 years, 8 أشهر
Key Responsibilities:
Operations
- Manage the daily and long-term operational goals of the company. On a day-to-day basis, Manage staff, work schedules, and delegate tasks.
- Establish departmental policies, yearly objectives, areas of opportunity, and goals related to sales and budgeting. On an ongoing basis
- Determine the growth and strategy of the media company and its branches and respond to changes in staff, including hiring, firing, and promotions.
Project Management
- Manage ongoing initiatives surrounding public relations, press, content production, marketing, and editorial calendars.
- Establish an ongoing production calendar that includes projects or ad hoc initiatives. Also, execute staffing and appropriate delegation to man each of the projects on an ongoing basis.
Financial Management
- Oversee the annual budget of a media company, making cost recommendations throughout the year to ensure its adequate management.
- Provide the vision and strategy for the overall financial health of the media company.
- Review financial statements and other performance data regularly to maintain continuity.
- Make financial decisions to ensure adherence to budgets. Long-range fiscal planning helps give the company a solid direction for solvency.
Plan and execute all web, SEO/SEM, marketing database, email, social media campaigns among target customers to boost customer satisfaction and maximize sales revenue/conversion.
Defining enterprise digital road-map & strategy, administering mobile advertising, referral marketing, and blogging, indexed pages, SEO, SEM, managing text and push messages as well as website design & Development.
Engaging Content & media creation and management, determining best way to propagate message, buying advertising space, developing graphic designing concepts, as well as boosting effectiveness of campaigns.
Identifying new opportunities to enhance and expand the businesses digital presence. Planning, designing and producing promotional advertisement to create "The Brand Awareness", thus facilitating in augmenting product's market sales.
Managing people, process and budget within Digital Marketing. Coaching and mentoring team to optimize performance and facilitating professional development of all members.
Administering creative branding of the products, leading the design team responsible for executing packaging, advertising, labeling and enhancing the current brand identity.
Authoring revenue generating marketing plans, designing and managing promotional contents to enhancing its popularity among target consumers to augment existing client base.
Employing extensive customer service skills to drive transformation from catalog to an exceptional on line customer experience. Spearheading customer service team assisting them in optimizing websites, and social media, smart phone applications, websites portals services including outside working hours.
Devising annual media & operating plans, assist GM/CEO in establishing revenue goals for upcoming year subsequent to investigating performance trends, market conditions & business contributing factors.
Leveraging the use of marketing analytics to provide insights and recommending new ways to improve marketing ROI and overall strategies.
Conducting competitor research to observe and scrutinize a brand and competitor’s performance to identify strength, weaknesses, opportunities and threats in accordance with company guidelines.
Strong knowledge of the customer database and the insights provided by the analytics team and online analytics to implement and optimize product development and marketing plans that deliver against the objectives of the businesses.
Working closely with the Brand & Marketing teams on lifecycle marketing programs to drive richer presence in digital channels.
Accomplishments:
• Provided leadership across cross-functional teams in execution of all insight discovery, strategy, social media platform delivery and marketing engagements.
• Owned project goals and driving the outcomes/results in partnership with retail management team. Generated new promotional plans for particular products to ensure that market needs are met & executed on a timely basis and within specified budget.
• Offering unparalleled expertise in Online campaigns (RTB, SMM, SMO, SEM, SEO, PPC, Display, Adwords, YouTube), Media campaigns, Listening
• Chalked digital strategy for Vitane Pharmaceuticals and O2 Pharmacy (SEO Optimization, Inbound Marketing)
• Instrumental in internationally handling new product's branding right from planning to manufacturing & production.
• Orchestrated strategic planning initiatives for the International Organization for the imminent 5 to 10 years.
• Significantly contribute in collating market and category analysis and forecasts for any upcoming products.
• Entrusted to develop new Brand Guideline profile for new companies and added the same to the group in line with company laws.
Key Responsibilities:
• Commanding the strategic development & management of digital marketing strategy, operations & reporting, catalyzing brand/product awareness among target customers to boost customer satisfaction and maximize sales revenue.
• Defining enterprise digital road-map & strategy, administering mobile advertising, referral marketing, blogging, indexed pages, inbound links, managing text and push messages as well as website design & Development.
• Engaging in media creation and management, determining best way to propagate message, buying advertising space, developing graphic designing concepts, as well as boosting effectiveness of campaigns.
• Identifying new opportunities to enhance and expand the businesses digital presence. Planning, designing and producing promotional advertisement to create "The Brand Awareness", thus facilitating in augmenting product's market sales.
• Managing people, process and budget within Digital Marketing. Coaching and mentoring team to optimize performance and facilitating professional development of all members.
• Administering creative branding of the products, leading the design team responsible for executing packaging, advertising, labeling and enhancing the current brand identity.
• Authoring revenue generating marketing plans, designing and managing promotional contents to enhancing its popularity among target consumers to augment existing client base.
• Employing extensive customer service skills to drive transformation from catalog to an exceptional on line customer experience. Spearheading customer service team assisting them in optimizing websites and social media, smart phone applications, websites portals services including outside working hours.
• Devising annual media & operating plans, assist GM/CEO in establishing revenue goals for upcoming year subsequent to investigating performance trends, market conditions & business contributing factors.
• Leveraging the use of marketing analytics to provide insights and recommending new ways to improve marketing ROI and overall strategies.
• Conducting competitor research to observe and scrutinize a brand and competitor’s performance to identify strength, weaknesses, opportunities and threats in accordance with company guidelines.
• Strong knowledge of the customer database and the insights provided by the analytics team and online analytics to implement and optimize product development and marketing plans that deliver against the objectives of the businesses.
• Working closely with the Brand & Marketing teams on lifecycle marketing programs to drive richer presence in digital channels.
Key Responsibilities:
• Designed, built and maintained the company’s social media presence as well as optimized digital marketing campaigns across all digital channels.
• Brainstorm new and creative growth strategies, upgraded organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program. Delivered optimized media plans to deliver maximum ROI
• Established plans to reach consumers with personalized, relevant communications in real time. Supported customer service through websites and social networks.
• Designed and managed promotional contents by means websites and newsletters, managed social networks and enhanced its popularity among target consumers to augment existing client base.
• Partnered with sales, marketing and retail management team to generate new promotional plans for particular products. Identified goals and develops online business plan to achieve said goals.
• Established and implemented integrated range of branding and marketing concepts. Rekindled brand relevance leading to accelerated business growth along with client arsenal.
• Administered development of key customer innovation summit presentations, spearheading global brand planning process by developing and executing annual Digital media target setting and reviewing marketing strategies.
• Headed dedicated digital staff as well as oversaw a cross-functional team of web developers.
Executive Synopsis:
• Digital Landscape Excellence: Driving integrated annual digital and social media marketing strategies across the globe.
• Propelled the products and services to new successful levels by developing consumer-driven and effective brands. Developed scalable & cost-effective social media/ marketing programmes to drive customer engagement and growth.
• Defined and drove digital as well as traditional marketing strategy roadmap, developed insight based marketing strategies that transform businesses with dramatic results.
• Augmented annual sales by 30% by instituting on-line sales system on company website in 2013.
• Dramatically accelerated ecommerce sales: Defined innovative planning approaches, tools and merchandising formats to maximize sales.
• Brand-builder: Articulating Organization’s desired image and position, nurtured and enriched all external perceptions of the company thus growth of company annual profit and market share.
• Sound commercial acumen: Budgeting and accountability for bottom-line reporting, including financial outcomes
• Efficaciously developed Work Breakdown Structure (WBS) for numerous international high-end projects.
• Played key role in accomplishing & publishing First Book titled as “Engez” in Egypt for public service 2008
• Dexterously planned, managed and organized regional & multinational exhibition and events.
• Possessing expert knowledge & exposure to the most innovative and recent social media & digital marketing technologies: New Promotional Channels: e-detailing (CLM), webinars & multichannel communications in Pharma Market.
Joined the organization as Graphic, Multimedia and Web Instructor, moved on upward career trajectories, to merit promotion to the position of Marketing and Development Manager.
Designation Chronology:
• January 2006 - January 2009: Marketing and Development Manager
• January 2004 - January 2006: Graphic, Multimedia and Web Instructor
Key Responsibilities:
• Delivered strategic marketing leadership to propel revenue/growth, define and refine corporate brand recognition.
• Steered consumer understanding and insights for defining prime prospect needs, attitudes and values for consumers encompassing stronger and impactful brand experiences in the minds of target consumers.
• Handled complete marketing activities including ATL, TTL, BTL and partook with a cross-functional team to develop new products, simultaneously analyzed information to aid management in setting sales forecast and formulate concept statements for consumer testing.
• Assessed and evaluated marketing strategies recommended and implemented improvisation to comprehend the current and potential customer needs according to the market dynamics.
• Enhanced Customer Relationship Management (CRM), established direct communication with the customers, catered to customer needs, thus boosting customer satisfaction score.
• Formulated various marketing strategies for promoting the products by means of Push and Pull strategies for drawing more customers and enhancing the brand image.
• Evaluated customer feedback to suggest modifications and incorporated the same in business strategy, thus affected high levels of sales and achievement of company objectives.
awarded by the College of London, UK Academic Accomplishments: • Conferred with a Certificate of Achievement in applying My Own Vision in Teaching (The Project subject) to the second academic year (2006/2007) from The Arabian institute for wireless and communication Science. • Bestowed with a Medal for Best New Ideas Explorer all over the Arabian institute for Wireless and communication science in the financial year 2005 - 2006 Certifications: • ACE (Adobe International Certified Expert), ACFP (Adobe International Certified Flash Professional).
