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Amr sebaei, NATIONAL KEY ACCOUNT MANAGER

Amr sebaei

NATIONAL KEY ACCOUNT MANAGER·Americana Foods Company,

United Arab Emirates

Bachelor's degree, Accounting And Administration

Work experience

Total years of experience: 20 years, 9 months

NATIONAL KEY ACCOUNT MANAGER

January 2024 - December 2025

Americana Foods Company,

Dubai, United Arab Emirates

January 2024 - December 2025

• Manage full P&L responsibility for a portfolio of key national accounts
representing AED 50 million in annual revenue.
• Increased account retention rate by 15% through strategic relationship
management and aligned business planning.
• Improved operational efficiency within key account servicing, reducing report
processing time by 20%.
• Contributed to a 12% revenue growth within the first 6 months of tenure.
Company industry:
Catering, Food Service, & Restaurant

NATIONAL KEY ACCOUNT MANAGER

January 2024 - November 2025

Kuwait Foods Company - ( Americana Cake, Frozen , CG Can Food )

Dubai, United Arab Emirates

January 2024 - November 2025

• Oversaw complete P&L management for a diverse portfolio of national accounts, driving AED 50 million in annual revenue.
• Enhanced account retention by 15% through proactive relationship building and strategic business alignment.
• Streamlined operational processes in key account servicing, achieving a 20% reduction in report processing time.
• Drove a significant 12% revenue increase within the first 6 months, demonstrating strong sales acumen and market insight.
• Cultivated high-performing teams focused on delivering exceptional customer experiences and achieving sales targets.
• Developed and executed comprehensive sales strategies to penetrate new markets and expand existing client relationships.
Company industry:
FMCG

Head Sales

January 2022 - December 2023

International Group Trading LLC ( KFMB Flour_Pasta , Al Sadawi , LFC Protein , Cates Spices )

Sharjah, United Arab Emirates

January 2022 - December 2023

• Led UAE operations with full P&L accountability, overseeing a diverse team of 25 professionals and managing an annual revenue portfolio of $80 million.
• Spearheaded a 22% increase in sales revenue through innovative strategic campaigns and effective new client acquisition.
• Achieved an 8% market share expansion by successfully penetrating 3 new industry verticals and targeting diverse customer demographics.
• Enhanced gross profit margins by 3% through the implementation of optimized, data-driven pricing strategies.
• Championed the adoption of a new CRM system to streamline operations and improve customer relationship management.
Company industry:
Distribution, Supply Chain & Logistics

HEAD OF SALES & DISTRIBUTION

January 2022 - December 2023

INTERNATIONAL GROUP

Dubai, United Arab Emirates

January 2022 - December 2023

• Held full P&L accountability for the UAE operations, leading a team of 25
members and managing a total annual revenue portfolio of $80 million.
• Drove overall sales revenue growth of 22% through targeted strategic
campaigns and new client acquisition.
• Expanded market share by 8% by successfully entering 3 new industry verticals
and customer demographics.
• Improved gross profit margins by 3% via optimized, data-driven pricing
strategies.
• Implemented a new CRM system, enhancing lead tracking and improving
conversion rates by 18%.
Company industry:
Food & Beverage Production

SALES MANAGER

April 2019 - December 2022

Al Khayyat Investments (AKI), ( Britania, Rio Marie , Bolton , Durex , TIBA , ... 50 BRANDS)

Dubai, United Arab Emirates

April 2019 - December 2022

• Oversaw the regional P&L, effectively leading and mentoring a high-performance sales team of 12 representatives to drive growth.

• Achieved a remarkable 30% increase in regional sales revenue during my tenure, showcasing strong strategic planning and execution.

• Successfully negotiated and secured contracts with key vendors, resulting in 12% cost savings and enhanced supply terms, optimizing operational efficiency.

• Motivated the team to consistently exceed quarterly sales targets, achieving over 95% success rate, demonstrating exceptional leadership and performance management skills.

• Developed and implemented sales strategies that align with overall business objectives, preparing for a seamless transition to a Country Manager or Sales Director role.
Company industry:
Distribution, Supply Chain & Logistics

SALES MANAGER

January 2019 - December 2021

Al Khayat Investments (AKI),

Dubai, United Arab Emirates

January 2019 - December 2021

• Managed the regional P&L, leading and mentoring a high-performance sales
team of 12 representatives.
• Increased regional sales revenue by 30% over the tenure.
• Negotiated and secured contracts with key vendors, achieving cost savings of
12% and improving supply terms.
• Consistently drove the team to achieve over 95% of quarterly sales targets.
Company industry:
Retail & Wholesale

REGIONAL SALES MANAGER ( RAWBI Juice )

January 2017 - February 2019

Binghatti Beverage Manufacturing LTD,

Dubai, United Arab Emirates

January 2017 - February 2019

• Led P&L management for diverse sales regions, effectively supervising a team of 8 representatives across 3 territories.

• Drove a remarkable 25% sales growth by innovating client acquisition and retention strategies, aligning with market demands.

• Improved customer service excellence, resulting in a significant 40% reduction in formal complaints, enhancing overall customer satisfaction.

• Fostered strong relationships with key stakeholders, ensuring alignment with corporate objectives and driving market expansion.

• Implemented data-driven decision-making processes to optimize sales strategies and boost team performance.
Company industry:
FMCG

REGIONAL SALES MANAGER

January 2017 - January 2019

Binghatti Beverage Manufacturing LTD,

Dubai, United Arab Emirates

January 2017 - January 2019

• Managed P&L for multiple sales regions, overseeing a team of 8 representatives
across 3 areas.
• Achieved sales growth of 25% by revamping client acquisition and retention
programs.
• Enhanced customer service quality, reducing formal complaint cases by 40%.
Company industry:
Industrial Production

KEY ACCOUNT MANAGER

March 2015 - December 2016

National Food Products Company (NFPC), ( Lacnor Juice , Oasis Water , Modern Bakeries , Gulf &Safa )

Dubai, United Arab Emirates

March 2015 - December 2016

• Oversaw high-value enterprise accounts, driving significant revenue growth and strategic partnerships.

• Boosted client retention by 20% by crafting and implementing targeted account strategies that aligned with client needs.

• Developed and mentored a team of junior account managers, fostering talent and achieving a 15% increase in team performance metrics.

• Leveraged strong negotiation skills to enhance customer satisfaction and loyalty, ensuring long-term business success.

• Collaborated cross-functionally to align sales initiatives with organizational goals, contributing to overall market expansion and profitability.
Company industry:
FMCG

KEY ACCOUNT MANAGER

January 2015 - December 2016

National Food Products Company (NFPC Group),

Dubai, United Arab Emirates

January 2015 - December 2016

• Managed key enterprise accounts with a collective annual value of AED 40
million.
• Increased client retention by 20% through developing and executing strategic
account plans.
• Mentored 3 junior account managers, enhancing team capability and
contributing to a 15% improvement in overall team performance metrics.
Company industry:
Catering, Food Service, & Restaurant

SECTION MANAGER – MODERN TRADE

March 2011 - February 2015

Natioanl Food product company -Lacnor Juice , Oasis Water , Modern Bakery , Safa Dairy

Dubai, United Arab Emirates

March 2011 - February 2015

• Led a high-performing modern trade sales team of 15, driving daily operations and enhancing team performance.
• Achieved a remarkable 25% increase in net promoter score (NPS) and customer satisfaction through strategic service initiatives.
• Spearheaded the development and implementation of training programs for 10 new hires, streamlining onboarding processes and reducing time by 30%.
• Cultivated strong relationships with key stakeholders, aligning sales strategies with business objectives to maximize growth.
• Leveraged data-driven insights to inform decision-making and optimize sales strategies, ensuring sustained revenue growth.
• Fostered a culture of continuous improvement and excellence within the team, positioning for future leadership roles in sales management.
Company industry:
FMCG

SECTION MANAGER – MODERN TRADE

January 2011 - January 2015

National Food Product

Dubai, United Arab Emirates

January 2011 - January 2015

Company industry:
Food & Beverage Production

AREA SALES SUPERVISOR

October 2007 - January 2011

Juhayna Food Industries

Cairo, Egypt

October 2007 - January 2011

Company industry:
FMCG

TRADITIONAL TRADE SUPERVISOR

February 2005 - July 2007

El Watania Poultry,

Cairo, Egypt

February 2005 - July 2007

Market Expansion: Entered 3 (hospitality, catering);
market share.
• Cost-Plus Pricing: Applied cost-plus frameworks, improving gross margins b
y 3%.
• Distribution & S&OP: Pre-sell system improved numeric distribution by 4%;
aligned demand & supply.
• Team Leadership: Built/led teams up to 25; improved target achievement by
18%.
• CRM & Analytics: CRM improved lead conversion 15%; pricing analysis imp
roved margins 3%.
Company industry:
Food & Beverage Production

Education

Cairo University

October 2003

October 2003

Bachelor's degree, Accounting And Administration

Egypt

GPA (rating): Good

GPA (rating): Good

View attachment

Cairo University

January 2003

January 2003

Bachelor's degree, Accouniting

Egypt

Skills

BEST EXECUTION
Intermediate
BEST EXECUTION
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
INSIGHT ERP
Intermediate
INSIGHT ERP
Intermediate
INTERNATIONAL SALES
Intermediate
INTERNATIONAL SALES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
INSIGHT ERP
Intermediate
INSIGHT ERP
Intermediate
INTERNATIONAL SALES
Intermediate
INTERNATIONAL SALES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
JOINT VENTURES
Intermediate
JOINT VENTURES
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
MANAGED ACCOUNTS
Intermediate
MANAGED ACCOUNTS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

Arabic

Native Speaker

English

Native Speaker

Hobbies and interests

strategy books.
market analyses,
Regular reading of biographies,
Business & Leadership Reading
strategy books.
market analyses,
Regular reading of biographies,
Business & Leadership Reading