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Amro Allaf, Category Manager – Houseware

Amro Allaf

Category Manager – Houseware·Panda Retail Company

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 11 years, 10 months

Category Manager – Houseware

May 2022 - Present

Panda Retail Company

Jeddah, Saudi Arabia

May 2022 - Present

Oversee kitchenware portfolio exceeding 2300 SKUs. Manage supplier relations, product
assortment, and category profitability. Implement strategic promotions and quarterly plans with top
suppliers to optimize sales performance and customer engagement. Collaborate with procurement,
supply chain, and marketing teams to ensure effective execution of retail strategies and on-shelf
availability.

Company industry:
Retail & Wholesale
Job role:
Purchasing and Procurement

Assistant Category Manager – Dairy Department

September 2020 - May 2022

Panda Retail Company

Jeddah, Saudi Arabia

September 2020 - May 2022

Supported dairy product portfolio management through pricing optimization, promotional planning,
and supplier coordination. Analyzed market trends and consumer behavior to inform category
development decisions. Worked cross-functionally to ensure consistent product availability and
promotional execution in alignment with company objectives.

Company industry:
Retail & Wholesale

Assistant Category Manager – Commodities & Edible Oils

April 2017 - September 2020

Panda Retail Company

Jeddah, Saudi Arabia

April 2017 - September 2020

Managed edible oils category operations, ensuring product availability, pricing alignment, and
promotional planning. Developed strong supplier partnerships and implemented category growth
initiatives to improve profitability and efficiency across stores.

Company industry:
Retail & Wholesale

Commercial Buyer – Edible Oils

November 2016 - April 2017

Panda Retail Company

Jeddah, Saudi Arabia

November 2016 - April 2017

Handled sourcing, pricing, and promotional planning for edible oil products. Maintained open
communication with suppliers and customers to identify trends and support product strategy
decisions.

Company industry:
Retail & Wholesale

Operations Management

August 2014 - November 2016

Panda Retail Company

Jeddah, Saudi Arabia

August 2014 - November 2016

Led retail operations across multiple store locations, managing teams of over 100 employees.
Ensured operational efficiency, product quality, and customer satisfaction through effective
leadership and process improvement.

Company industry:
Retail & Wholesale
Job role:
Management

Education

King Abdulaziz University

January 2009

January 2009

Bachelor's degree, Marketing

Saudi Arabia

Skills

BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
ANALYTICAL THINKING
Expert
ANALYTICAL THINKING
Expert
BUSINESS NEGOTIATION
Expert
BUSINESS NEGOTIATION
Expert
CATEGORY MANAGEMENT
Expert
CATEGORY MANAGEMENT
Expert
COMPUTER LITERACY
Expert
COMPUTER LITERACY
Expert
FAST MOVING CONSUMER GOODS
Expert
FAST MOVING CONSUMER GOODS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRODUCT STRATEGY
Intermediate
PRODUCT STRATEGY
Intermediate
SUPPLIER MANAGEMENT
Expert
SUPPLIER MANAGEMENT
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Training
negotiating

Hobbies and interests

sports - video entertainment