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Anan Yassin, Head of Sales (Director Level)

Anan Yassin

Head of Sales (Director Level)·Queen Of Sands Real estate

United Arab Emirates

Bachelor's degree, Banking And Finance

Work experience

Total years of experience: 15 years, 2 months

Head of Sales (Director Level)

April 2025 - Present

Queen Of Sands Real estate

Dubai, United Arab Emirates Hybrid

April 2025 - Present

• Led and scaled sales function, establishing structured and performance
driven operation from early-stage setup
• Managed high-value real estate transactions across residential and
commercial assets, including complex and large-scale deals
• Built and maintained strong investment pipeline, focusing on high-net
worth clients and strategic investors
• Implemented CRM governance (Pixxi) and structured follow-up frameworks,
enhancing efficiency and pipeline visibility
• Worked closely with senior management and marketing to refine lead
generation strategies and improve lead quality
• Established KPIs and reporting frameworks to strengthen performance
management and sales accountability
• Led recruitment, onboarding, and development initiatives to build
consistent and results-oriented sales environment

◦ Strengthened client relationships through tailored advisory, ensuring
long-term engagement and repeat business

Company industry:
Real Estate
Job role:
Management

Wealth Manager

May 2018 - April 2025

NATIONAL BONDS CORPORATION

Dubai, United Arab Emirates

May 2018 - April 2025

• Managed high-net-worth and institutional portfolios exceeding AED
500M+, delivering tailored investment and savings strategies.
• Built and maintained long-term client relationships through structured
advisory, portfolio reviews, and financial planning.
• Achieved strong client retention through personalized portfolio
management and consistent engagement.
• Drove revenue growth through strategic client acquisition, relationship
expansion, and cross-selling initiatives.
• Conducted risk profiling and asset allocation aligned with client objectives
and market conditions.
• Ensured full compliance with KYC, AML, and ESCA regulatory requirements.

Company industry:
Financial Services
Job role:
Accounting and Auditing

RETENTION & PORTFOLIO RELATIONSHIP OFFICER

March 2017 - April 2018

NOOR BANK

Dubai, United Arab Emirates

March 2017 - April 2018

▪ Leverage database and single view insights to identify high-potential prospects
and drive targeted sales initiatives.
▪ Engage and persuade potential clients to adopt bank’s innovative financial
solutions, consistently achieving monthly targets.
▪ Ensure rigorous compliance by verifying documents against original KYC
guidelines, maintaining regulatory integrity.
▪ Clearly communicate bank charges, terms, and conditions to foster transparency
and build customer trust.
▪ Maintain precise, real-time activity records to optimize relationship management
and sales performance.

Company industry:
Banking

Retention & Portfolio Relationship Officer

March 2017 - April 2018

NOOR ISLAMIC BANK

Dubai, United Arab Emirates

March 2017 - April 2018

• Managed relationships with high-net-worth and retail clients, ensuring
strong retention and satisfaction
• Supported portfolio monitoring, client engagement, and onboarding
processes
• Increased revenue through cross-selling banking products
• Ensured compliance with KYC, AML, and internal regulatory standards

Company industry:
Banking

intern

August 2016 - October 2016

First Abu Dhabi Bank

Sharjah, United Arab Emirates

August 2016 - October 2016

Company industry:
Banking
Job role:
Administration

executive assistant to ceo

January 2012 - August 2016

BAGHDAD CENTER

Dubai, United Arab Emirates

January 2012 - August 2016

Provided high-level executive support to CEO, ensuring seamless daily
operations and strategic efficiency
▪ Crafted, formatted, and edited reports and documents with precision, enhancing
professionalism and clarity
▪ Managed comprehensive data entry and record-keeping to support
organizational accuracy and compliance
▪ Handled all incoming calls and correspondence, representing senior
management with professionalism and tact
▪ Coordinated complex travel arrangements and visa processing, optimizing time
and cost efficiencies
▪ Oversaw internal and external communications, maintaining strong stakeholder
engagement on behalf of leadership
▪ Scheduled and prioritized appointments, maintained dynamic calendars, and
issued timely reminders to maximize productivity
▪ Executed document management tasks including copying, scanning, faxing, and
note-taking with attention to detail
▪ Procured office supplies and managed mail and courier services, ensuring
operational continuity and resource availability

Company industry:
Primary, Prep, & Secondary School

SENIOR HOST PROMOTER

January 2012 - December 2015

promtions

Dubai, United Arab Emirates

January 2012 - December 2015

VARIOUS BRANDS (AXE SPRAYS, DOVE, GULF FOOD, FORD
CARS, PHILIPS ZOOM, NISSAN CARS, DUBAI DUTY FREE, Sephora

Company industry:
Advertising

executive assistant

January 2010 - January 2011

fitness first

Sharjah, United Arab Emirates

January 2010 - January 2011

• Greet visitors and members, providing exceptional customer service and
representing the brand professionally
• Answer incoming calls and support front desk operations, ensuring seamless
administrative workflow
• Prospect and generate leads through strategic outreach via calls, texts, and
emails, increasing membership pipeline
• Engage with potential members at local events and during gym activities to drive
membership growth
• Cultivate and retain long-term client relationships, boosting membership
retention and satisfaction
• Drive membership acquisition through effective onboarding, upselling, and
personalized customer engagement
• Coordinate and execute targeted marketing campaigns to enhance brand
visibility and member engagement
• Resolve member issues promptly and professionally, maintaining high levels of
customer satisfaction

Company industry:
Administration Support Services

Education

Ajman University

January 2016

January 2016

Bachelor's degree, Banking And Finance

United Arab Emirates

Skills

operations
Intermediate
operations
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
RELATIONSHIP MANAGEMENT
Expert
RELATIONSHIP MANAGEMENT
Expert
PROCESS OPTIMIZATION
Intermediate
PROCESS OPTIMIZATION
Intermediate
STREAMLINING
Intermediate
STREAMLINING
Intermediate
INVESTMENT MANAGEMENT
Expert
INVESTMENT MANAGEMENT
Expert
ORGANIZATIONAL AWARENESS
Expert
ORGANIZATIONAL AWARENESS
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
COMPUTATIONAL THINKING
Expert
COMPUTATIONAL THINKING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
Administration
Intermediate
Administration
Intermediate
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Banking
Expert
Banking
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
DATA PIPELINE MANAGEMENT
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL RISK MANAGEMENT
Intermediate
FINANCIAL RISK MANAGEMENT
Intermediate
INVESTMENT ADVISORY
Intermediate
INVESTMENT ADVISORY
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
WEALTH MANAGEMENT
Intermediate
WEALTH MANAGEMENT
Intermediate
INVESTMENTS
Intermediate
INVESTMENTS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
Revenue
Expert
Revenue
Expert

Languages

Arabic
Native Speaker
English
Expert
Turkish
Beginner

Training and Certifications

Certifications
Real Estate Broker
RERA
broker card
Dec 2025
FRAUD PREVENTION
INTRODUCTION TO COMPLIANCE
Introduction to Compliance
Fraud Prevention (International)
Understanding Money Laundering, Terrorist & Proliferation Financing, &Sanctions
Introduction to Sanctions (UAE) eLearning Cours

Hobbies

  • Personal growth, wealth trends, networking, and travel
    • Built and led a sales team from zero structure to revenue-generating within 3 months • Generated AED 425K+ in commissions within a short period • Managed high-value client portfolios exceeding AED 500M • Led multiple high-ticket real estate transactions and negotiations • Recognized for leadership and performance in sales growth