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Anas Salameh, Head of Digital Platforms / Enterprise PMO & Digital Transformation

Anas Salameh

Head of Digital Platforms / Enterprise PMO & Digital Transformation·Group Amana (UAE)

United Arab Emirates

Bachelor's degree, Computer Science

Work experience

Total years of experience: 21 years, 0 months

Head of Digital Platforms / Enterprise PMO & Digital Transformation

November 2020 - Present

Group Amana (UAE)

Dubai, United Arab Emirates

November 2020 - Present

Key Responsibilities:
 Leading Digital Platforms and Enterprise PMO functions, defining governance frameworks, operating models, and enterprise technology enablement.
 Developing and executing the group‑wide digital strategy, driving digital transformation across 12 GCC entities and supporting 6, 500+ employees.
 Providing strategic and operational leadership for digital platforms, enterprise application integration, data integration, and AI‑enabled solutions across the full product lifecycle, ensuring innovation, scalability, and streamlined integration across all enterprise applications, and continuous improvement.
 Driving digital literacy and capability‑building initiatives while leading organizational change management, mentoring and upskilling teams to adopt digital tools, enhance productivity, and ensure the sustainable, enterprise‑wide adoption of digital and operating‑model transformation.
 Defining data strategy, governance frameworks, and AI adoption roadmaps while establishing enterprise‑wide IT governance, policies, operating standards, and performance frameworks to enable advanced analytics and data driven decision‑making.
 Partnering with C‑suite and business leaders to align technology investments with strategic goals and unlock measurable value.
 Managing multimillion‑dollar technology portfolios and enterprise‑level transformation programs, ensuring optimal ROI, risk mitigation, and long‑term scalability.

Company industry:
Construction & Building

Vice President, Enterprise Systems

March 2015 - January 2020

Emirates National Bank of Dubai "Emirates NBD", Group IT (UAE)

Dubai, United Arab Emirates

March 2015 - January 2020

Key Responsibilities:
 Led enterprise digital transformation initiatives across Enterprise Systems Platforms, including cloud transformation (SaaS/IaaS), technology stack standardization, application design, consolidation, upgrades, test automation, business process digitization, and agile delivery transformation as part of a AED 1B digital transformation program.
 Developed strategy, roadmap, and architecture for Enterprise Platforms Applications and Technology, aligning IT initiatives with business objectives and organizational vision.
 Mentored and coached a 65+ member team of project managers, scrum masters, software engineers, and solution architects, establishing a high performance, agile driven work environment.
 Built and maintained strategic relationships with senior stakeholders, including board members and C-suite executives, to ensure alignment and executive support.
 Championed an agile working culture, embedding agile practices and mindsets across teams and projects.
 Oversaw operational support, ensuring production systems met SLA targets for availability, resiliency, business continuity, and incident reduction.
 Managed an annual maintenance contract (AMC) budget of AED 40+ million.
 Directed 40+ enterprise applications, including Oracle ERP, Siebel CRM, blockchain platforms, Sitecore, SharePoint, Oracle Access Manager (SSO), reconciliation systems, websites, OpsRisk, and various cloud applications (Oracle Hyperion, Oracle HCM), as well as compliance platforms (Safe Watch, Firco Payment & Customer Screening, AML, FATCA).

Company industry:
Banking

ERP Principal Consultant / Project Manager

June 2010 - February 2015

INTRASOFT Middle East

Amman, Jordan

June 2010 - February 2015

Key Responsibilities:
 Defined system scope, application design, and deliverables for Oracle ERP applications implementations.
 Drove the technical and functional aspects in ERP system design, process mapping, support, and problem-solving.
 Managed customer expectations and senior stakeholder relationships, including Boards and C-Suite executives.
 Led the project team to ensure successful project delivery within approved scope, budget, and timeline.

Company industry:
IT Services

Sr. ERP Consultant

April 2008 - May 2010

INJAZAT Data Systems

Abu Dhabi, United Arab Emirates

April 2008 - May 2010

Key Responsibilities:
 Provided senior-level consultancy services in Enterprise Resource Planning (ERP) systems at INJAZAT Data Systems, based in the UAE.
 Supported ERP implementation, configuration, and optimization processes.
 Collaborated with cross-functional teams to analyze business requirements and translate them into ERP solutions.
 Conducted training sessions and workshops for end-users to ensure effective utilization of ERP systems.
 Contributed to the enhancement of ERP functionalities based on client feedback and industry best practices.
 Played a key role in troubleshooting and resolving ERP-related issues to maintain system efficiency.
 Participated in project planning, scoping, and resource allocation for ERP initiatives.

Company industry:
IT Services

Oracle ERP Functional Consultant

September 2004 - March 2008

INTRASOFT Middle East

Amman, Jordan

September 2004 - March 2008

Key Responsibilities:
 Implemented Oracle ERP Applications including setup and configuration.
 Conducted user training, requirements gathering, CRPs, and UATs.
 Conducted "AS IS Vs. TO BE" business operations mapping.
 Supervised technical solutions such as custom reports, alerts, data migration, DB packages, and APIs.
 Supported sales department with business development activities including RFP, product demos, and SOW preparation.

Company industry:
IT Services

Education

Applied Science University

July 2004

July 2004

Bachelor's degree, Computer Science

Jordan

Applied Science University

July 2004

July 2004

Bachelor's degree, Computer Science

Jordan

Skills

Enterprise Technology Strategy
Expert
Enterprise Technology Strategy
Expert
Digital & AI Transformation
Expert
Digital & AI Transformation
Expert
Business & Enterprise Applications
Expert
Business & Enterprise Applications
Expert
IT Operations Management
Expert
IT Operations Management
Expert
Portfolio & Program Management
Expert
Portfolio & Program Management
Expert
PMO Leadership & Governance
Expert
PMO Leadership & Governance
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
AWS Certified Cloud Practitioner
Oracle Certified Specialist (OCS
Certified Agile Leadership (CAL
Certified ScrumMaster (CSM
Project Management Professional (PMP
AWSs Certified Cloud Practitioner (CLF - Amazon)
Oct 2020
Oracle Certified Specialist
Project Management Professional - PMP
Certified ScrumMaster (CSM)
Certified Agile Leadership (CAL)