Senior Marketing Executive
Reed Specialist Recruitment
Total years of experience :8 years, 6 Months
Responsibilities
• Planned and implemented an ABM campaign for one of the key accounts of RTS; this resulted in the company going to RFI with us
• Managed and delegated the SEO actions across the 2 websites (Reed.com & RTS)
• Currently working on a HubSpot and Reed’s in-house CRM system integration which will remove most of the manual work and automate the full process of passing leads to different parts of the business
• Planned, implemented, forecasted and launched campaigns for specialisms such as Technology, Education and Further Education
• Worked closely with RMDs to optimise the lead handling process which generated over £4m
• Created and implemented the Chatbot function to the website for both RSR and RTS, including a demo to the core network
• Introduced a video tool to the business which has been approved and used by the demand and content team (Vidyard)
• Monitored and optimised campaign on platforms such as LinkedIn, Google and Facebook, with the goal of reducing the CPA
• Competitor research and reporting
• Website and social media analysis and reporting to the marketing manager
• Creating content for social media and email marketing campaigns
Achievements
• Successfully conducted an email marketing campaign with Yusen Europe
• Attended the European Marketing Meeting and worked closely with other countries in establishing a marketing campaign for the future
Responsibilities
• Load orders on SAP and also check and release any orders that come via EDI
• Run reports throughout the day and liaise with the transport company in regards to various orders
• Answer phone calls and queries from different customers on various topics
• Load complaints and be in charge of the customer service email inbox for every query
Achievements
• Learned to work on SAP in less than a week, being the fastest employee to be trained on all the different parts for my role
• Recognition from various customers who have been very pleased with my phone manner and have emailed my manager to praise my willingness to help in any situation
Responsibilities
• Create social media campaigns on Facebook and Instagram for various clients, including the content and designs
• Create various landing pages on ClickFunnels for different clients, gathering the leads, contacting them and passing on the information to the clients
• Work closely with Design Pickle for design requests, both for Facebook and Instagram, but also for promotional materials as well
• Run Facebook Ads for different clients
Achievements
• Successfully planned and scheduled 2 Christmas Campaigns for 2 different clients
• Created content for 3 dental websites, after reviewing their current site and successfully done this with limited resources in the domain
• Work with Sales Optimize to search and select the appropriate companies that James and James could fulfil for, both in the U.S. and in the U.K.
• Create a database of all the companies found and re-check them, adding any additional details on the spreadsheets.
• Work with a target of 2, 000 relevant companies to add to the spreadsheet within the period of 1 month
Achievements
• Exceeded my monthly target by 150%
• Left a good and solid database for James and James Fulfilment to contact of over 3, 000 companies
• Create content for different social media platforms, such as Facebook, Twitter, Instagram and YouTube.
• Creating a calendar to keep track of the daily and weekly tasks, involving creating content, sharing on social media and producing emails.
• Manage the database, segment the database and target it with different emails.
• Create daily email content.
• Actively managing the website, designing it and creating events on different social media platforms, such as Click Funnels and Event Brite.
Achievements
• Create content for different social media platforms, such as Facebook, Twitter, Instagram and YouTube.
• Successfully organized and carried out email campaigns; also organized, prepared and sent a direct mail campaign to over 100 people in only 24 hours.
• Organized an event for over 150 people, including logistics, setting up the room, managing the registration process, making it clear and smooth.
• Carried out PA responsibilities, such as keeping contact with clients, ensuring they are pleased and happy with our services, took minutes during the weekly meetings, organized meetings for my manager and for the whole team and searched for properties to send deals to our clients.
• Raised the Twitter followers from 2, 000 to 11, 000.
Responsibilities
• Provide quality information about the University to different students willing to come and study in Northampton in the future.
• Interact with teenagers, parents and students, offering answers to any questions. Achievements
• Improved my customers service skills by learning how to handle each type of customer.
• Developed my communication skills through the nature of the job, which implies being a good communicator.
Marketing Director and Secretary | Romanian Society UoN Responsibilities
• Overall responsibility for the administration of Society activities.
• To ensure data protection regulations are followed when holding and using member’s information. (e.g. BCC in emails)
• To look for ways to help the society generate additional income through socials, such as through the loyalty scheme or sponsorship.
• To outline an agenda for each committee meeting alongside the President, to take minutes and circulate these amongst committee members.
• To submit forms and applications as required by the Students’ Union or Society need by given deadlines e.g. room bookings forms, risk assessments.
• To coordinate, plan and produce all society communications. This includes responsibility for the regular update of your society webpage, Facebook and Twitter in addition to regular distribution of information by email.
• Overall responsibility for the administration of Society activities.
• To ensure data protection regulations are followed when holding and using member’s information. (e.g. BCC in emails)
• To look for ways to help the society generate additional income through socials, such as through the loyalty scheme or sponsorship.
• To outline an agenda for each committee meeting alongside the President, to take minutes and circulate these amongst committee members.
• To submit forms and applications as required by the Students’ Union or Society need by given deadlines e.g. room bookings forms, risk assessments.
• To coordinate, plan and produce all society communications. This includes responsibility for the regular update of your society webpage, Facebook and Twitter in addition to regular distribution of information by email.
Relevant modules: Foundations of Marketing, Digital Marketing, Brand Management, International Marketing Tactics, E-Marketing, Customer Service Management