Andranik Gukasyan

• Spearheaded full-funnel growth initiatives, leveraging data-driven strategies to enhance marketing effectiveness.
• Implemented automation processes to streamline marketing operations and improve efficiency.
• Provided creative leadership in designing and launching a robust landing ecosystem tailored to diverse audience segments and offers.
• Developed modular landing pages with rapid deployment capabilities, utilizing A/B and multivariate testing, heatmaps, and scroll depth analysis to optimize performance.
• Engineered a lead generation engine that established a consistent pipeline through SEO content, Telegram micro-funnels, and referral systems.
• Automated critical processes including UTM parsing, deduplication, scoring, and instant lead routing to sales closers, enhancing conversion rates.
• Integrated AI tools to enhance marketing strategies and drive innovation in campaign execution.

• Spearheaded artist relations and presentations, enhancing engagement through strategic communication and creative direction.
• Developed and implemented innovative marketing strategies for emerging musicians, leveraging data analytics to optimize outreach and engagement.
• Streamlined beat sales processes for U.S. artists, transforming traditional sales methods into a productized model that increased revenue opportunities.
• Collaborated with cross-functional teams to integrate AI tools in marketing campaigns, driving efficiency and improving targeting accuracy.
• Cultivated investor relationships, ensuring clear communication of project goals and performance metrics to foster trust and investment.

• Leveraged data-driven insights to produce and promote beatmakers, enhancing their market reach across the U.S. and Europe.
• Negotiated strategic placements with artists, resulting in increased visibility and engagement for emerging talent.
• Developed and executed innovative marketing strategies, optimizing brand identity through targeted campaigns.
• Fostered creative collaborations, utilizing AI tools to streamline project management and enhance productivity.
• Analyzed market trends to inform decision-making, driving successful outcomes in talent management and promotional efforts.
• Embraced emerging technologies to elevate marketing initiatives, positioning brands at the forefront of the industry.

• Spearheaded innovative marketing campaigns for concerts and local events, leveraging data analytics to enhance audience targeting and growth.
• Crafted and executed digital marketing strategies utilizing SEO, social media, and email marketing, resulting in measurable increases in engagement and attendance.
• Collaborated with cross-functional teams to integrate AI-driven insights into marketing strategies, optimizing outreach and audience interaction.
• Analyzed audience demographics and behavior to refine promotional tactics, ensuring maximum impact and return on investment.
• Championed the use of AI tools for predictive analytics, enhancing decision-making and strategy formulation in event marketing.