Andrii Bahna

• Recruiting, training, supervising and appraising staff
• managing budgets
• maintaining statistical and financial records
• dealing with customer queries and complaints
• overseeing pricing and stock control
• maximizing profitability and setting/meeting sales targets, including motivating staff to do so
• ensuring compliance with health and safety legislation
• preparing promotional materials and displays
• liaising with head office

• Development and implementation of the Brand strategy.
• Developing the marketing strategy for new and existing products
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Guiding the day to day activities of the marketing team.
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organisation.
• Undertake continuous analysis of competitive environment and consumer trends
• Social Media Planning
• Content production
• Design and implement company digital strategies within budget requirements
• Set specific digital objectives and monitor progress
• Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media)
• Oversee digital projects
• Analyze SEO and marketing metrics
• Generate innovative ideas to increase web traffic
• Train internal teams to use digital technologies
• Collaborate with internal teams to ensure brand consistency
• Suggest new optimization methods to improve customer experience
• Address advertising needs
• Ensure web best practices are met

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

• generating ideas for stories and features and following leads from news agencies, the police, the public, press conferences and other sources
• pitching ideas to editors and commissioners
• researching, verifying and collating evidence and information to support a story using relevant information sources such as the internet, archives, databases, etc.
• writing scripts for bulletins, headlines and reports
• selecting appropriate locations, pictures and sound and exercising editorial judgment on the best angle from which to approach a story
• identifying necessary resources and deploying and managing technical crews for location shoots, including sound operators and camera crew
• providing directorial input, advising crews on what to film or record
• using portable digital video (DV) cameras and other equipment to record material
• producing complete packages for broadcast
• preparing and presenting material 'on air' for both pre-recorded and live pieces
• identifying potential interviewees, briefing them, preparing interview questions and conducting both live and recorded interviews
• preparing timings for each news item and monitoring these during broadcast
• deciding on the running order for bulletins and making any necessary changes during broadcast
• collaborating with the editor to put together the completed program or item
• developing and maintaining local contacts and assuming a public relations role
• Understanding and complying with media law and industry codes of conduct.