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Aneesh Moideen , Key Accounts Manager

Aneesh Moideen

Key Accounts Manager·Berrymount Fruits and Vegetables LLC.

United Arab Emirates

Bachelor's degree, Computer Application

Work experience

Total years of experience: 14 years, 10 months

Key Accounts Manager

November 2025 - Present

Berrymount Fruits and Vegetables LLC.

Dubai, United Arab Emirates

November 2025 - Present

• Spearhead relationships with major retail and foodservice clients, ensuring account growth and long-term
retention.
• Procurement and supply chain coordination
• Analyze consumption trends and seasonal demand to optimize product assortment and promotions,
boosting category performance.
• Cross collaboration with operations, finance, and marketing teams to deliver seamless service
and maximize client satisfaction.

Company industry:
FMCG
Job role:
Sales

Category Manager

July 2022 - March 2025

Wed and Wed Flowers LLC.

Dubai, United Arab Emirates

July 2022 - March 2025

• Successfully on boarded new vendors to expand the product range and improve supply chain efficiency.
• Conducted detailed cost and price analysis to ensure competitive pricing and maximize profitability.
• Managed product assortment to meet customer demands and preferences.
• E-commerce Website and Social Media Management: Oversaw the management of the e-commerce
website and social media platforms to enhance online presence and drive sales.
• Introduced new categories such as chocolates, cakes, and perfumes to diversify the product offerings.
• Cross-functional Collaboration: Worked closely with the marketing team to plan and execute special
promotions and events.
• Collaborated with corporate customers to meet their specific needs and build long-term relationships.
• Financial and Budget-oriented Procurement: Developed and implemented procurement strategies focused
on financial and budgetary goals.

Company industry:
Retail & Wholesale
Job role:
Purchasing and Procurement

Category Manager

November 2021 - July 2022

Yalla Market LLC.

Dubai, United Arab Emirates

November 2021 - July 2022

• Achieved a 22% increase in category revenue through effective category optimization. Further increased
category revenue by 25% by optimizing categories and products in the application for better reach.
• Implemented efficient inventory control through replenishment and ensuring product availability. This
included strategic planning and implementation to avoid out-of-stock situations.
• Conducted thorough demand planning and forecasting to align inventory levels with market demand,
reducing excess stock and minimizing stock outputs.
• Performed detailed cost and selling price analysis to maintain competitive pricing while maximizing
profitability.
◦ Planned and executed promotional activities, collaborating with vendors for marketing and exclusive
promotions within the application. This helped in driving sales and increasing customer engagement.
◦ Managed order processing efficiently to ensure timely delivery and customer satisfaction.
◦ Forecasted and allocated the department budget effectively, ensuring optimal use of resources and
financial planning.
◦ Developed over 30 profitable partnerships with vendors, enhancing the product range and securing better
terms for the company.
◦ Dark Store Layout Optimization: Upgraded the dark store planogram, resulting in a 70% increase in
picker efficiency. This optimization improved the overall operational efficiency of the dark store.
◦ Product Assortment According to Demography: Tailored product assortment based on the demography
of different store locations, ensuring that the product offerings meet the specific needs and preferences of
the local customer base.
◦ Strategically increased markup on selected products to improve profit margins without compromising on
sales volume.
◦ Worked closely with vendors to create marketing strategies and exclusive promotions within the
application, driving customer acquisition and retention.
◦ Q-Commerce: Leveraged quick commerce strategies to meet the growing demand for fast and
convenient delivery services, enhancing customer satisfaction and loyalty

Company industry:
FMCG
Job role:
Purchasing and Procurement

Purchaser

March 2021 - November 2021

Eight Supermarkets LLC

Dubai, United Arab Emirates

March 2021 - November 2021

• Supplier Management: Efficiently managing suppliers to ensure quality and timely delivery.
• Cost & Selling Price Analysis: Analyzing costs and setting competitive selling prices to maximize
profitability.
• Promotion Workout: Planning and executing promotional activities to boost sales.
• Successfully executed high-value projects within reduced time frames: Showcasing the capacity to
manage and complete major projects with efficiency.
• On boarded 30 Plus Suppliers: Successfully integrating potential suppliers.
• Increased Product Ranges: Expanding the variety of products offered to meet customer needs.
• Strategic Planning and Implementation for the Purchase to Avoid Out of Stock: Ensuring that strategic
planning and execution prevent stock outs and maintain inventory levels.

Company industry:
Supermarket
Job role:
Purchasing and Procurement

Buyer & Vendor Manager.

February 2016 - January 2021

Blue Coastal Exports PVT LTD.

Kerala, India

February 2016 - January 2021

Categories Fruit and Vegetables, Sea Food, Spices.
• Source vendors domestically and internationally to meet buyer demands year-round.
• Manage buyer relationships and negotiate contracts.
• Analyze and negotiate costs and selling prices.
• Oversee export, import, freight forwarding, and logistics.
• Monitor inventory levels and optimize stock management.
• Develop and implement operational strategies to enhance efficiency and productivity.
• Prepare and manage budgets, forecasts, and financial reports.
• Conduct regular financial analysis to identify cost-saving opportunities and improve profitability.
• Achievements:
• Secured a contract with a major GCC supermarket chain for supply goods.
• Implemented a new workflow and operational system to streamline production.
• Reduced production costs by 20% through effective raw material sourcing.
• Achieved a 15% increase in profit margins by optimizing procurement processes and reducing overhead
expenses.
• Successfully managed cross-functional teams to ensure seamless operations and timely delivery of goods

Company industry:
Retail & Wholesale

Buyer

December 2011 - January 2016

Lulu Group International

Al Farawaniyah, Kuwait

I found this job using Bayt.com

December 2011 - January 2016

Company industry:
Retail & Wholesale
Job role:
Purchasing and Procurement

Buyer

December 2010 - January 2016

Lulu Hypermarket

Al Farawaniyah, Kuwait

December 2010 - January 2016

• Skilled in negotiating terms with suppliers to ensure favorable pricing and quality. Successfully
improved supplier relationships, leading to a 15% cost reduction over three years.
• Effectively managed inventory levels to optimize stock availability and turnover. Effective action
through automated reordering system, reducing stock outs by 20%.
• Conducted thorough cost analyses to identify savings opportunities. Achieved a 12% reduction in overall
procurement costs by evaluating and renegotiating supplier contracts.
• Spearheaded the introduction of new products, setting competitive pricing strategies to enhance market
presence.
• Launched over 50 new products, contributing to a 10% increase in sales.
• Coordinated central purchasing activities to ensure consistency and efficiency across multiple locations.
Streamlined processes, resulting in a 25% improvement in procurement cycle time.
• Regularly assessed vendor performance to ensure alignment with quality and delivery standards.
Developed a vendor scorecard system, increasing compliance rates by 18% .
• Planned and executed seasonal promotional campaigns, selecting and pricing products to maximize sales
during peak periods. Drove a 22% increase in seasonal sales through strategic product selection and
pricing.
• Managed vendor relationships and negotiated contracts for high-value projects. On boarded and managed
new vendors for imported products, enhancing the product range and profitability.
Achievements:
• Headed vendor onboarding and managed supplier contracts for high-value projects, resulting in a 15%
reduction in procurement costs.
• Implemented a centralized procurement system that streamlined operations and improved efficiency by
25% .
• Successfully launched 50+ new products, contributing to a 10% increase in overall sales.
• Developed and executed seasonal promotional campaigns, driving a 22% increase in seasonal sales.
• Implemented an automated reordering system, reducing out of stock by 20% .

Company industry:
FMCG
Job role:
Purchasing and Procurement

Education

Madurai Kamaraj University

January 2017

January 2017

Bachelor's degree, Computer Application

India

GPA (rating): Good

GPA (rating): Good

Mahatma Gandhi University

January 2009

January 2009

Bachelor's degree, Applied Physics

India

GPA (rating): Good

GPA (rating): Good

Skills

Inventory Management
Expert
Inventory Management
Expert
SAP
Expert
SAP
Expert
Analytics
Expert
Analytics
Expert
Assortment
Expert
Assortment
Expert
Vendor Management
Expert
Vendor Management
Expert
Purchasing
Expert
Purchasing
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
Procurement
Expert
Procurement
Expert
Supply Chain
Expert
Supply Chain
Expert
Microsoft Office
Expert
Microsoft Office
Expert
SAP
Expert
SAP
Expert
vendor management
Expert
vendor management
Expert
Negotiation
Expert
Negotiation
Expert
Inventory Management
Expert
Inventory Management
Expert
Analytics
Expert
Analytics
Expert
Assortment
Expert
Assortment
Expert
Vendor Management
Expert
Vendor Management
Expert

Languages

English
Expert
Hindi
Expert
Arabic
Intermediate