Sales Manager
Afco
Total years of experience :23 years, 2 Months
Brand Management: Overall brand Management for Nirapara Spices & Rice in Dubai/Oman/Qatar/Bahrain&Kuwait
• Evaluate Category strength/opportunities for new brand
• Evaluate Major category contributor
• Fast moving sku’s and contribution for that particular brand
• Evaluating the customer needs and how does the SKU satisfies the customer need
• Developing a brand in that category
• Selection of SKU’s - regular and promotion
• Required government approvals (DM) responsibility
• Product quality with respect to competition for example packing and grammage
• Comparing the market price and finalizing the value chain
• ATL & BTL activities, Visibility & Investment plan, Promotional activities
• Sampling if necessary
• Selection of distributor
• Selection of various channels and chains in that channel - according to the SKU’s target segment
• Finalizing RSP and PTT
• Budgeting - Top line, A&P, Bottom-line
• Setting of sales targets chain wise, area wise along with distributor
• Market Visit - A V P KPIs being met
• Inventory turnover management - aging stock and liquidation action
• Regular sales follow up with the distributor
• Implement Brands reporting systems with the distributor
Roles:
Food service Management, Specialization in seafood, Key Account Management- Annual BDA Negotiation, Visibility capabilities, Sales & Merchandising Management.
Key Person to implement/ensure brand requirements as per Principal standards & protocols.
To Plan, Get Approved & Implement Key Account promotions & Marketing Activities aligned with Customer Calen-dar
Strategic Business Planning through data analysis & Quarterly business reviews with ‘Key’ partners.
Setting Sales Targets in association with Business Head, Cascade to the team & Chasing frequently.
Responsible for A & P management, Brand Marketing Budget Management
Responsible for front line Recruiting, Assessment &Training
Enhances organization reputation by accepting ownership & shows high-end responsibility on Trade
Heading Internal synchronization with Logistics, Finance & other Business related functions of the organization.
Trans-Asia Logistics Gen.Trad.con.co.WLL Worked as Facility Manager & Logistics (Oct 2007 to June 2009) Ensure Warehouse security and Distribution safety by implementing and executing a fully controlled security plan system. Plan layout of stock room, Warehouse and other storage areas considering turnover, size, weight and related factors in items stored. Establish operational procedures for activities such as verification of incoming and outgoing shipments, handling and disposition of materials and keeping warehouse inventory current. Advice and train employees on care and preservation of items received, stored and shipped; methods of handling, storing, maintaining stock and related problems. Study records and recommend remedial actions for reported non-usable, non-and slow moving and excess stock. Review records for accuracy of information and compliance with established procedures. Schedule work for special and periodical inventories. Ensure receiving and issue functions comply with the company policy and procedures. Inspect physical condition of warehouse, equipment and trucks. Prepare work order for repairs and requisitions for replacement of equipment and trucks.
The Harbor market, Bangalore. Which is the International chain of restaurant belongs to the famous Malayalam celebrity Mr. Mohanlal Worked as a Food &Beverage manager (Dec2005 to Apr 2007) Ensuring at all time that all guest requirements and needs are met and demonstrates a high and consistent level of organization and management. Maintain an exclusive corporate call to all reputed companies. Ensuring proper allocation of resources (staffs) through proper manning and roistering. Provide a full cashier and currency exchange service. Posses of working knowledge of hotel operating system. (prism). Working knowledge of PDA device. Managed exclusive corporate board meetings and team get together.
• Co-ordinate with other departments: for e.g. cashiers, general Trading and contracting company established in Kuwait since 1987.
• Providing quality meal for employees more than 150.
• Taking care of the catering for Karafi National which included 4, 500 people for breakfast, lunch and dinner. We also co-ordinate catering from Rajadhani for 300 foreigners everyday 4 lunch.
• Also assisted the butler executive in deciding and implementing work flow process.
• Providing proper allocation of Resources (staff) through proper manning and Roistering.
• Provided a full cashier and currency Exchange service.
• Have done complete Marketing distribution for the factory in Kerala State.
• Have also conducted a product launch for Eve’s spices and Vinegar.
• Had formed a personal group and trained them about (H.S.E) standards to comply with the requirements of the Industry today.
• Passed 10th from B.A.V. inter College Meerut in the year 1991 • Passed 11th from B.A.V. inter College Meerut in the year 1992 • Passed 12th from B.A.V. inter College Meerut in the year 1993
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