Anita Nathwani

Brand Manager at Macter International

• Pakistan - Karachi
• My current job since November 2013

Brand & Business Development Manager at The Body Shop

• Pakistan - Karachi
• January 2011 to October 2013

Responsibilities:
• Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.
• Ensures that regions are provided with ongoing brand training.
• Seeks guidance, review, and input from Director and Regional VPs to negotiate counter/store site selection with business
• Develop goals, budgets, and plans in line with strategies.
• Formulate brand marketing objectives and programs for the affiliate: make product selection, assortment, and pricing decisions, makes decisions on promotions items (including collateral) and creative concepts, Develop marketing and media plans, calendars, and tools
• Ensures consistent interpretation of brand global objectives and strategies.
• Represents brand in a professional and positive manner when interacting with staff, customers, business partners, and representatives of advertising agencies, the press, and government.
• Monitors for appropriate implementation of brand identity tools. Ex: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection.
• Responsible for forecasting new products and promotional materials in coordination with brand Forecasting Manager, Marketing Services, and the Regional Brand.
Interfaces with Regional Forecasting Managers to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast. Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels.
• Articulates a compelling mission - a compelling mission beyond the day-to-day tasks - in a way that inspires others to follow.
communicates priorities and required results.
• Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and key distributor personnel as appropriate.

Asst. Brand Manager at Herbion Int.

• Other
• September 2010 to January 2011

Responsible for planning, developing, executing and overseeing marketing and promotion initiatives for Claree Brand, including long term strategy in addition to providing over sight and direction to short -term campaign.
 Managed 4 countries with PKR 2 million marketing and branding budget, supporting all marketing mediums.
 Looking at the pricing of products and analyzing the potential profitability.
 Generating names for new and existing products and services, coming up with ideas with ideas for new packaging designs, including shape, size, colors, fonts and imagery.
 Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
 Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
 Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
 Devising Placement strategy for the int. and local brands.

Management Trainee - Marketing Department at Johnson & Johnson P

• Other
• September 2009 to September 2010

 Assist in the development and implementation of integrated product commercial plan.
 Assist in the implementation of product activation campaign & BTL activities.
 Assist in the new product development launching and marketing plan.
 Coordinate implementation of market research.
 Regular market visit to identify potential areas of growth and gaps in the market.
 Co-ordinating with sales team to implement visibility plan.

Project Internee at Johnson & Johnson

• Other
• January 2009 to August 2009

Developed and conceptualized product promotional website including its contents
 Designed and created product information leaflets and brochures after the thorough study of consumer and their preferences.

Brand Executive at Zee Foods Industries Pvt. Ltd Pakistan

• Other
• June 2008 to December 2008

Closely monitor and analyzes sales volumes and competitive activity.
 Managing the south sales team for the point of sales marketing.
 Ensuring the smooth flow of inventory and managing the distributors of south zone
 Coordinating with marketing team for the new products conceptualization, pricing and packaging of the new products into the market.