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Anjali Singh, Relationship Manager

Anjali Singh

Relationship Manager·IndiaMart InterMesh Pvt. Ltd.

India

Master's degree, Marketing

Work experience

Total years of experience: 5 years, 9 months

Relationship Manager

December 2023 - Present

IndiaMart InterMesh Pvt. Ltd.

Noida, India

December 2023 - Present

• Managed end-to-end B2B sales cycle for clients across manufacturing, pharma,
industrial products, and service sectors, resulting in improved customer acquisition and
business growth.
• Generated revenue through lead conversion, upselling, cross-selling, and relationship
management, contributing to higher customer retention rates.
• Conducted consultative sales discussions, pricing negotiations, and proposal
presentations, leading to successful deal closures and increased account value.
• Built strong client relationships by understanding customer needs and delivering
customized business solutions, improving customer satisfaction and repeat business.
• Maintained CRM pipeline, sales forecasting, and customer follow-ups to improve sales
efficiency and operational tracking.
• Collaborated with internal teams to ensure seamless onboarding and timely issue
resolution, enhancing overall customer experience.

Company industry:
Internet & E-commerce
Job role:
Accounting and Auditing

Relationship Manager

December 2023 - Present

IndiaMart InterMesh Pvt Ltd

Noida, India

December 2023 - Present



and service quality KPIs
Managed and coached a team of 7-8 members, ensuring high performance, productivity, and quality adherence
Led cross-functional initiatives with product, operations, and support teams to improve customer experience and
platform engagement
• Drove a 12% increase in customer retention through data-driven process improvements and targeted
interventions
• Achieved 95% KPI compliance by tracking performance metrics using Salesforce and Tableau
• Built strong relationships with key SME clients, identifying growth opportunities and increasing account expansion
• Conducted customer behavior and performance analysis to identify gaps and optimize engagement strategies
• Handled escalations and implemented corrective actions to improve overall satisfaction and service delivery

Company industry:
Internet & E-commerce
Job role:
Accounting and Auditing

Insurance Advisor

July 2023 - December 2023

Ditto Insurance

Bengaluru, India Remote

July 2023 - December 2023

• Handled customer consultations for health insurance products, resulting in improved
customer trust and policy conversions.
• Managed complete sales lifecycle including customer need analysis, objection handling,
and policy closures, contributing to business revenue growth.
• Educated customers about claims processes and policy documentation, ensuring
smooth onboarding and customer satisfaction.
• Maintained compliance standards and accurate documentation, improving operational
efficiency and service quality.

Company industry:
Insurance & TPA
Job role:
Sales

Insurance Advisor

July 2023 - December 2023

Ditto Insurance

Kanpur, India Remote

July 2023 - December 2023

• Managed customer onboarding, consultations, and service delivery with a strong focus on customer experience
and lifecycle management
• Collaborated with internal teams to resolve queries efficiently and maintain high satisfaction levels
• Used structured communication and problem-solving to improve customer engagement and trust
• Identified customer needs and recommended suitable solutions, contributing to improved conversion outcomes

Company industry:
Insurance & TPA
Job role:
Sales

Sales Officer

July 2021 - July 2023

Ferrero India Pvt. Ltd.

Kolkata, India

July 2021 - July 2023

• Managed sales and distribution operations across multiple territories, achieving
consistent sales growth and market expansion.
• Strengthened distributor and retailer relationships, resulting in improved market
penetration and increased revenue generation.
• Executed trade marketing campaigns and promotional activities that improved product
visibility and customer engagement.
• Led field sales teams and monitored KPIs to improve productivity, sales performance,
and operational efficiency.
• Conducted market analysis and identified growth opportunities, supporting business
development and competitive positioning.

Company industry:
FMCG
Job role:
Sales

Sales Officer

July 2021 - July 2023

Ferrero India Pvt. Ltd

Kolkata, India

July 2021 - July 2023

• Owned distribution and category execution across 2 cities states, 3 towns and 22 sub towns managing
multiple stakeholders and channel partners
• Led a team of 5 Distribution Officers and 4 Pilot Officers, driving execution excellence and performance
• Improved product availability, service levels, and execution quality across territories
• Implemented route optimization and process improvements to enhance operational efficiency
• Drove 18% growth in outlet activation through strategic execution of coverage and expansion plans
• Partnered with internal teams to align on sales strategy, execution, and performance tracking

Company industry:
FMCG
Job role:
Sales

Operational Intern

December 2020 - May 2021

Urban Company

Hyderabad, India Hybrid

December 2020 - May 2021

• Managed onboarding and coordination of service partners, ensuring smooth operational
workflows and service delivery.
• Improved customer experience by resolving operational challenges and supporting
timely issue management.
• Collaborated with cross-functional teams to optimize operational processes and
improve service efficiency.
• Analyzed operational data and performance metrics to identify process improvement
opportunities.

Company industry:
Internet & E-commerce
Job role:
Accounting and Auditing

Operational Intern

December 2020 - May 2021

Company

Hyderabad, India Hybrid

December 2020 - May 2021

• Onboarded and managed salon service partners, ensuring quality, compliance, and consistent service
delivery
• Owned on-ground category operations, improving execution efficiency and minimizing delays
• Tracked and optimized key metrics (productivity, TAT, CSAT) to drive operational performance
• Identified growth opportunities, contributing to revenue expansion and market penetration
• Collaborated cross-functionally with marketing, product, and ops teams to enhance customer experience
• Implemented SOPs and data-driven improvements to scale operations and resolve challenges
• Managed partner and customer relationships, ensuring high satisfaction and retention

Company industry:
Construction & Building
Job role:
Accounting and Auditing

Marketing Intern

June 2020 - August 2020

Outlook Publishing India Pvt. Ltd.

Delhi, India Remote

June 2020 - August 2020

• Supported marketing campaigns and promotional activities that enhanced brand
visibility and audience engagement.
• Conducted market research and competitor analysis to identify customer trends and
support strategic decision-making.
• Assisted in lead generation and customer outreach initiatives, contributing to improved
campaign effectiveness and engagement.

Company industry:
Publishing
Job role:
Marketing and PR

Education

Army Institute of Management

January 2021

January 2021

Master's degree, Marketing

India

Dr. Virendra Swroop Institute

January 2019

January 2019

Bachelor's degree, Marketing

India

Dr. Virendra Swroop of Computer Studies

January 2019

January 2019

Bachelor's degree, Business Administration And Commerce

India

Skills

BUSINESS PROCESS IMPROVEMENT

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

COMPUTER HARDWARE

Intermediate

CORPORATE FORECASTING

Intermediate

CUSTOMER EXPERIENCE STRATEGY CX

Intermediate

CUSTOMER INSIGHTS

Intermediate

CUSTOMER RETENTION

Intermediate

FAST MOVING CONSUMER GOODS

Intermediate

INSURANCE POLICIES

Intermediate

OPERATIONAL EXCELLENCE

Intermediate

Administration

Expert

Management

Expert

Customer Service

Expert

Business Development

Expert

Negotiation

Expert

Accounting

Expert

Marketing

Expert

Real Estate

Expert

Sales

Expert

team handling

Expert

Consultant Coordination

Expert

Languages

English

Expert

Hindi

Expert

Training and Certifications

Certifications
Digital Marketing in Performance and Growth Marketing
Marketing Analytics
Fundamentals of Digital Marketing, Google Digital Unlocked
Customer Analytics
Professional Certificate Programme: Digital Marketing For Performance & Growth
Professional Certification Programme in Digital Marketing for Performance and Growth
Indian Institute Of Management Kozikhode
Apr 2026
Professional Certificate Program (MDP) in Digital Marketing for Performanceand Growth
Indian Institute Of Management Kozikhode
Apr 2026

Hobbies and interests

singing , dancing , reading novels

1)Awared consistent perform through the year in indiaMart 2)Won india level competition in TitTac brand campaing for highest outleat reach and maximum revenue generation of the brand in the month of April and May 2022 3) Placement Coordinator in MBA 4) Cultural Secratary handling all cultural events , sponsorship for events for the BBA in the year 2017-18