Chief Manager – Marketing & Corporate Communications
Edelweiss Financial Services Limited
Total years of experience :17 years, 5 Months
Corporate Communications:
Developed the Brand Identity Document (Brand Manual) which lays the brand guidelines and acts as a bible for all brand decisions
Finalized the theme for Annual Report 2015 and ensured end-to-end execution of the project
Managing public relations for Edelweiss Tokio Life Insurance and EdelGive Foundation, the philantrophic arm of Edelweiss Group
Provide the communications and collateral support to the EdelGive Foundation, the philanthropic arm of Edelweiss for all fund raising initiatives and events like Palette - Art for a Cause, EdelGive Social Innovation Honours, etc.
Worked closely with the Human Resource and the Risk & Compliance team to develop various awareness campaigns (Antifraud, SHIELD, etc.) and R&R - Edelweiss Risk & Compliance Awards to promote a compliant culture within the organization
Worked on various employee engagement campaigns like SEE Survey, Appraisal Campaigns, Campus Hire Programs and other initiatives under EdelHealth - Running Clubs, Health initiatives, Marathon campaign, etc.
Managing the Group level R&R program - Edelweiss Titans, an annual awards night telecasted live across 100 offices of Edelweiss
Collateral support includes coordinating with the creative and event agencies to develop brochures, one-pagers, e-mailers, website design, carrying out the offline and digital campaign, managing the awards entries, developing event collaterals including finalizing the venue, backdrops, standees, stage set-ups, etc.
Marketing:
Working as the single point contact for all Marketing and communication needs (strategy and execution) for the Edelweiss Retail Finance (Home Loans & SME Loans business) and Edelweiss Mutual Fund
Assisted Edelweiss Agri Value Chain business and Edelweiss Refinery with complete brand and collateral support during their launch phase
Identifying the theme for the Edelweiss Flagship India conference and providing the business with collateral support during thematic conferences (Agri, Defence, etc.) during the year
Managed the entire Public Issue of NCD campaign (Digital/ Outdoor/ Print media)
Coordinating with internal stakeholders and media agency to publish all Statutory Results Ads for the Edelweiss and other notice ads for Asset Management business within the Group
Played an integral role to set up the Mumbai office
Formulated the launch plan along with the advertising and PR agency and managed to execute the same
Worked closely with DOM and GM for creating the desired positioning of the retreat and achieved the same by creating awareness of the retreat in relevant media
Managed content for the OTAs and other social media portals (Twitter & Facebook)
Managed the ad agency and printer to ensure timely delivery of marketing collaterals at the retreat
Created an employee newsletter
Planning and executing PR activities for Aditya Birla Money Limited, Aditya Birla Money Mart Limited and Aditya Birla Customer Services Private Limited
Liaising with PR and Advertising agency for creation of press material and newsletter
Generated coverage for Aditya Birla Money MyUniverse - a personal finance management portal
Profiling company spokespersons in key media - Electronic, Print and Online
Executed PR activities for the whole of Edelweiss Group (Corporate profiling, Business-wise profiling and Philanthropy) and worked as the single point contact for Retail Capital Markets, Institutional Equities, Edelweiss AMC and Global Wealth Management businesses at Edelweiss
Managed various media engagement activities like press conference, knowledge sharing workshops, get-to-know meetings and events to promote various business verticals
Executed employee communication and developed marketing collaterals for other businesses within the Group
Increased visibility and share of voice in target media by sending out press releases, white-paper stories, sharing research with media
Other operational aspects of PR (MIS, Content updating on website, managing intranet, newsletter, monthly coverage reports, etc.)
Have undertaken all PR activities for clients like ICICI Prudential AMC, Motilal Oswal, Bombay Stock Exchange, Axis Bank, LIC Housing, Firstsource, Antique Stock broking, AEGON Religare Life Insurance, etc.
Received over 1000 clippings across financials, mainlines and vernacular publications across India for the Target Returns Fund (NFO) from ICICI Prudential AMC
Managed the launch of Purple - The Private Wealth Management Arm of Motilal Oswal in media
Manage Press/ Analyst Conferences, Road shows, events for clients across India
Managed marketing activities for the launch of new projects and supported the sales team
Managed the content for the corporate website and co-ordinated with the ad and media agency
Participating and setting up the stall in ET Realty Exhibition and in MCHI Exhibition
Conducting the Site-Audits and preparing reports on the same
