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Anna Kristinna Guanzon, Business Development Manager

Anna Kristinna Guanzon

Business Development Manager·Neom Trading and Services W.L.L.

Qatar

Bachelor's degree, Entrepreneurship

Work experience

Total years of experience: 17 years, 5 months

Business Development Manager

December 2023 - January 2026

Neom Trading and Services W.L.L.

Doha, Qatar

December 2023 - January 2026

NEOM TRADING AND SERVICES W.L.L.
Business Development Manager - (December 2023 - January 2026), Doha, Qatar
Key Responsibilities:
• Lead Generation & Direct Sales. Actively search for small to mid-size maintenance jobs such as Villas, residential compounds, Small commercial buildings, offices, retail shops, Restaurants, clinics, warehouses. Use cold calling, site visits, and personal network to generate leads.
• Client Visits & Requirement Understanding. Visit sites to assess maintenance needs (HVAC, electrical, plumbing, minor civil, Façade Cleaning, Deep cleaning, etc…). Discuss directly with owners, facility supervisors, or tenants. Propose simple, practical maintenance solutions.
• Preparing Quotations & Proposals. Prepare costing and quotations. Define the Scope of work. Keep pricing competitive while ensuring basic profit margin.
• Closing Deals & Contract Agreement. Negotiate directly with clients (price, payment terms, service scope). Convert small leads into recurring maintenance contracts. Focus on fast closure rather than long tender cycles.
• Building Long-Term Client Relationships. Maintain close contact with clients for: Repeat jobs, Emergency call-outs. Ensure client satisfaction to secure renewals.
• Vendor Registration. Register company.
• Coordination with Operations (Hands-On). Work closely with technicians and supervisors.
• Follow-Up & Payment Collection Support.
• Market Awareness. Monitor local pricing and competitor offers.
• Identify areas with high demand (new buildings, busy commercial zones)

Company industry:
Technical Maintenance & Repair
Job role:
Sales

Senior Administrator

October 2020 - November 2022

Doha Cables

Doha, Qatar

October 2020 - November 2022

• Focal point of Honeywell Switches & wiring devices.
• Handling Scame Industrial plugs & sockets (IEC 60309), and SCAME Isolators.
• Handling Key Accounts in terms of all requirements related to the brands.
• Managed bidding and tender processes, including preparation, review, and timely submission of commercial and technical proposals
• Prepared and submitted prequalification documents in compliance with client and consultant requirements.
• Coordinated with sales, engineering, procurement, and finance teams to ensure accurate and competitive submissions.
• Ensured compliance with tender conditions, specifications, and deadlines.
• Prepared and delivered sales presentations, proposals, and product demonstrations.
• Coordinated with internal teams to ensure timely quotations, order processing, and after-sales support.
• Managed key client relationships, ensuring customer satisfaction and repeat business.
• Maintained accurate sales reports, forecasts, and CRM records.
• Responsible to do quotation, which has deep understood of the products or services being quoted is crucial. This includes knowing the features, benefits, and limitations of what is being offered.
• Analyzing the BOQ and the Specification.
• Preparing Selection using Scame or Honeywell products.
• Accuracy and Attention to Detail: Quotes must be precise and error-free. Attention to detail is crucial in ensuring that all components of the quote, including quantities, prices, and terms, are correct.
• Performed costing and pricing analysis to support sales, tenders, and project bids.
• Cost analysis, pricing evaluation, and margin optimization.
• Timeliness: Providing quotes promptly demonstrates professionalism and responsiveness. Delayed quotes may result in lost opportunities or dissatisfaction from clients.
• Customization: Tailoring quotes to meet the specific needs and preferences of each client is important. This may involve offering different options or configurations to best suit their requirements.
• Documentation and Record-Keeping: Keeping accurate records of all quotes provided, including details such as dates, terms, and outcomes, is important for tracking sales performance and for future reference.
• Overseeing office logistics, such as space planning and office supplies.
• Serving as a liaison between administrative departments and other parts of the organization.
• Familiarized in Oracle.

Company industry:
Electrical Engineering
Job role:
Electrical Engineering

Commercial Executive (Qatar, UAE, Kuwait, Oman, Pakistan and Iraq)

August 2018 - April 2020

Sheraton Grand Doha Resort & Convention Hotel

Doha, Qatar

August 2018 - April 2020

Key Responsibilities:
A. OFFICE DUTIES
• Assist the Area Manager in office works and any tasks assigned by him.
• Prepare various letters to the clients.
• Preparing Partner Success Plan
• Preparing reports and presentation needed by the Area Manager: sales, commercial, operational, team, and marketing reports to track performance, revenue, budgets, and project progress across assigned territories.
- Sales & Revenue Reports
Daily, weekly, and monthly sales performance by territory, region, or branch.
Sales target vs achievement analysis.
Product-wise or category-wise sales reports.
Key account performance and pipeline tracking.
- Commercial & Financial Reports
Budget utilization and cost tracking.
Margin and profitability analysis.
Expense reports for operations, marketing, or branch activities.
- Operational Reports
Project status reports
Inventory and stock reports.
- Team & HR Reports
Sales team performance and KPI tracking.
Attendance, productivity, and field activity reports.
Training needs and team development updates.
- Marketing & MARCOM Reports
Marketing activity reports, campaign performance, and material usage.
Customer feedback or market survey summaries.
Sample boards, catalogue distribution, and promotional activities tracking
- Tendering & Project Reports
Tendering & Project Reports
Costing, quotation, and commercial evaluation reports
Prequalification and project compliance updates
- Management / Strategic Reports
Territory performance review for senior management.
SWOT or competitor analysis in your area
Recommendations for business development or operational improvement.
• Commercial Executive - Legrand: managed tender submissions, project costing, key account support, and commercial operations for electrical solutions.
• Sales Support & Customer Liaison: Coordinate with sales teams, distributors, and clients to provide commercial support for Legrand electrical solutions.
• Tendering & Prequalification: Prepare and submit bids, quotations, and prequalification documents for projects in compliance with client requirements and company standards.
• Costing & Pricing Analysis: Conduct project costing, pricing strategy, and margin analysis to ensure competitive and profitable proposals.
• Commercial Documentation: Manage contracts, purchase orders, invoices, and other commercial documents, ensuring accuracy and compliance.
• Project Coordination: Liaise with internal teams (technical, procurement, and logistics) to ensure smooth project execution and timely delivery.
• Partner & Key Account Support: Maintain relationships with distributors, contractors, and consultants, providing commercial guidance and resolving issues.
• Budget & Reporting: Track project budgets, prepare reports, and provide insights for management to support financial decision-making.
• Market & Competitor Analysis: Monitor market trends, competitor offerings, and pricing to maintain competitiveness.
• Compliance & Standards: Ensure all commercial activities comply with company policies, regional regulations, and project specifications.
• MARCOM & Marketing Support: Assist in preparing catalogues, product data sheets, and sample boards for sales presentations and client approvals.
• Familiarized in Salesforce.com, excel quotation tool, Oracle

Company industry:
Electrical Engineering
Job role:
Electrical Engineering

Business Development Manager

May 2017 - February 2018

Fast Builder

Doha, Qatar

May 2017 - February 2018

• Focal point of Barrisol Stretch Ceilings: innovative, customizable ceiling solutions combining design flexibility, durability, acoustic performance, and integrated lighting.
• Business Development & Sales: Identify, qualify, and pursue new fit-out projects across commercial, residential, and hospitality sectors.
• Client Relationship Management: Build and maintain strong relationships with architects, consultants, contractors, developers, and end clients.
• Tendering & Bidding: Lead preparation of bids, proposals, and prequalification submissions to secure projects.
• Project Coordination: Work closely with design, technical, and procurement teams to ensure seamless project delivery.
• Revenue & Pipeline Management: Track sales pipelines, forecast revenue, and achieve monthly, quarterly, and annual sales targets.
• Market Analysis: Monitor market trends, competitor activity, and pricing strategies to optimize sales approaches.
• Partner & Supplier Collaboration: Manage relationships with material suppliers, subcontractors, and partners to ensure cost-effective and timely solutions.
• Marketing & MARCOM Support: Coordinate marketing materials, sample boards, catalogues, and presentations to support client engagement.
• Costing & Commercial Evaluation: Conduct cost analysis, pricing strategy, and margin optimization for project proposals.
• In charge of costing analysis, pricing strategy, and budget optimization for projects and proposals.

Company industry:
Construction & Building
Job role:
Sales

Interior Consultant (Sales Supervisor)

March 2014 - May 2017

Almana Maples

Doha, Qatar

March 2014 - May 2017

• Sales Supervisor - Interior Consultant: supervised sales and client engagement for fit-out, furniture, and Barrisol stretch ceiling projects, including technical consultation, costing, and project support.
• Client Relationship Management: Build and maintain strong relationships with interior designers, architects, consultants, contractors, and end clients to promote fit-out solutions, furniture, and Barrisol stretch ceilings.
• Sales Supervision & Target Achievement: Monitor and guide the sales team to achieve monthly and quarterly targets across fit-out, furniture, and ceiling projects.
• Product & Technical Consultation: Provide expert advice on fit-out solutions, furniture selections, and Barrisol ceiling designs, including finishes, lighting integration, acoustic performance, and installation methods.
• Project-Based Sales Support: Assist in proposal preparation, tender submissions, and cost estimation for interior fit-out projects.
• Sample Boards & Marketing Collateral: Manage preparation and presentation of sample boards, catalogues, brochures, and MARCOM materials to support client presentations and project approvals.
• Commercial & Costing Support: Conduct costing analysis, margin calculations, and pricing recommendations for projects.
• Tender & Prequalification Assistance: Support the team in preparing tenders, PQ submissions, and project documentation.
• Market Research & Competitor Analysis: Track market trends, competitor products, and pricing strategies to maintain competitiveness.
• Team Coordination: Guide and coordinate with project, procurement, and design teams to ensure timely follow-up and smooth project execution.
• After-Sales Support: Ensure customer satisfaction through follow-up, troubleshooting, and support during and after project delivery.

Company industry:
Sales Outsourcing
Job role:
Sales

Senior Sales Executive

January 2011 - July 2013

Century Hotel

Qatar

January 2011 - July 2013

• Senior Sales Executive - Pre-Opening Hotel: led sales strategy, key account acquisition, and pre-opening revenue initiatives in Qatar, coordinating with cross-functional teams to ensure successful market launch.
• Pre-Opening Sales Strategy: Assist in developing and executing sales strategies for the hotel’s pre-opening phase to ensure strong market entry and early revenue generation.
• Client Acquisition & Relationship Management: Identify, target, and engage corporate clients, travel agents, event organizers, and key accounts in Qatar and the GCC region.
• Market Research & Competitor Analysis: Conduct in-depth market analysis to understand competition, customer trends, and opportunities for business development.
• Revenue Forecasting & Sales Targets: Prepare sales forecasts, track potential bookings, and ensure alignment with pre-opening revenue targets.
• Proposal & Contract Management: Prepare commercial proposals, negotiate terms, and manage agreements for corporate and group clients.
• Event & Group Sales Support: Liaise with event planners, MICE (Meetings, Incentives, Conferences, Exhibitions) clients, and wedding planners to secure bookings.
• Collaboration with Pre-Opening Teams: Work closely with operations, marketing, F&B, and revenue management teams to coordinate pre-opening activities, promotional campaigns, and client familiarization visits.
• Marketing & Brand Awareness: Support the marketing team in pre-opening promotions, client presentations, and familiarization trips.
• Reporting & Analysis: Maintain sales reports, CRM updates, and provide insights to management on potential business opportunities and pipeline development.
• Customer Experience Planning: Ensure early guests and clients receive exceptional service, helping establish the hotel’s brand reputation before opening.
• Familiarized in Property Management Systems (PMS).

Company industry:
Hospitality & Accomodation
Job role:
Sales

Hotel Sales Account Manager

May 2007 - December 2010

LOTUS GARDEN HOTEL

Manila, Philippines

May 2007 - December 2010

• Account Management & Client Relations:
Build and maintain relationships with corporate clients, travel agencies, tour operators, event planners, and key accounts.
Serve as the main point of contact for assigned accounts, ensuring satisfaction and loyalty.
Handle client inquiries, requests, and complaints promptly and professionally.
• Sales & Revenue Generation
Develop and implement sales plans to meet or exceed revenue targets for rooms, F&B, and events.
Identify business opportunities with both new and existing clients.
Conduct site inspections, client presentations, and property tours.
• New Business Development
Research the local market for potential clients and partnerships.
Approach companies, organizations, and travel agencies to secure new business.
Attend networking events, trade shows, and exhibitions to promote the hotel.
• Proposal & Contract Management
Prepare quotations, proposals, and contracts for corporate and group bookings.
Negotiate commercial terms in line with hotel policies and revenue objectives.
Ensure contracts are executed accurately and filed for records.
• Event & Group Sales Coordination
Coordinate with operations, banqueting, and F&B teams for seamless event execution.
Track group bookings, wedding events, conferences, and MICE activities.
Monitor event revenues and ensure client expectations are met.
• Market Analysis & Reporting
Monitor market trends, competitor activities, and pricing strategies.
Prepare daily, weekly, or monthly sales reports, pipeline updates, and revenue forecasts.
Prepare Weekly Itinerary Report
Provide management with insights for decision-making and strategic planning.
• Collaboration & Cross-Functional Support
Work closely with marketing, revenue management, front office, and operations teams.
Support marketing campaigns, familiarization trips, and promotional events.
Ensure consistent service quality and client satisfaction.
• Customer Retention & Loyalty
Develop strategies to retain key accounts and encourage repeat business.
Maintain client engagement through personalized communication and loyalty programs.
• Familiarized in Fidelio PMS

Company industry:
Hospitality & Accomodation
Job role:
Sales

Credit and Collection Associates

April 2006 - April 2007

Caloocan Philippines

Caloocan City, Philippines

April 2006 - April 2007

• Credit & Collection Associate - Printing Industry: managed accounts receivable, assessed customer credit, followed up on collections, and ensured accurate financial records for timely cash flow.
• Accounts Receivable Management
Monitor and manage customer accounts to ensure timely invoicing and payments.
Maintain accurate records of all credit transactions and customer accounts.
Reconcile accounts and follow up on outstanding balances.
• Credit Assessment & Approval
Evaluate customer creditworthiness before extending credit.
Review credit applications, financial statements, and payment histories.
Set credit limits in accordance with company policy.
• Collections & Payment Follow-Up
Contact customers regarding overdue accounts via phone, email, or written communication.
Negotiate payment plans or settlements for delinquent accounts.
Escalate unresolved issues to management or legal teams when necessary.
• Reporting & Documentation
Prepare regular reports on accounts receivable, aging balances, and collection performance.
Document all collection activities and communication with customers.
Assist management with forecasting cash flow and credit exposure.
• Customer Relationship Management
Customer Relationship Management
Maintain professional and positive relationships to encourage timely payments and repeat business.
• Collaboration & Coordination
Work closely with sales, production, and finance teams to resolve billing disputes and ensure accurate invoicing.
Support internal audits and compliance requirements related to credit and collections.
• Familiarized in ERP system

Company industry:
Printing
Job role:
Accounting and Auditing

Education

University of City of Manila

March 2007

March 2007

Bachelor's degree, Entrepreneurship

Philippines

GPA (percentage): 80%

GPA (percentage): 80%

BACHELOR OF SCIENCE AND BUSINESS ADMINISTRATION MAJOR IN ENTREPRENEURSHIP

Skills

ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGER
Expert
ACCOUNT MANAGER
Expert
CLOSING
Expert
CLOSING
Expert
CONTRACTS
CONTRACTS
DATABASE
Expert
DATABASE
Expert
NEW ACCOUNT
Expert
NEW ACCOUNT
Expert
SALES
SALES
SALES ACCOUNT
Expert
SALES ACCOUNT
Expert
SALES CALL
SALES CALL
SALES PRODUCTION
Expert
SALES PRODUCTION
Expert

Languages

English
Expert

Memberships

of Junior Entrepreneurship society with a position of College representative

Member

Hobbies

  • Reading and Searching
    Been in Qatar for almost 15 years, Graduated in Bachelor