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Antonios Magdy, Senior Digital Marketing Specialist

Antonios Magdy

Senior Digital Marketing Specialist·Kaizen Firm

Egypt

Bachelor's degree, Media And Advertising

Work experience

Total years of experience: 5 years, 6 months

Senior Digital Marketing Specialist

October 2024 - Present

Kaizen Firm

Cairo, Egypt

October 2024 - Present

• Maintained and improved website performance, ensuring content accuracy, lead tracking, and technical
enhancements.
• Launched and optimized paid and social media campaigns, achieving a 1374.6% ROAS and reducing CPL by
30%.
• Monitored campaign metrics through Google Analytics and CRM tools to guide decisions and refine targeting.
• Grew social media presence (+125% Instagram, +31.58% Facebook) and conducted competitor research to
boost engagement.

Company industry:
Human Resources Outsourcing

Digital Marketing Specialist

January 2023 - January 2024

Investgo

Cairo, Egypt

January 2023 - January 2024

• Executed digital marketing strategies that increased brand awareness by 40%, engagement by 35%, and lead
generation by 25%, despite operating with a 15% reduced budget.
• Managed media planning, photo and video editing, and social media moderation, boosting social media
engagement by 20%.
• Monitored and optimized campaign performance, achieving a 30% increase in ROI.
• Successfully integrated data with the CRM system, reducing follow-up time by 50%, streamlining sales
operations, and improving conversion rates by 15%.

Company industry:
Real Estate

Digital Marketing Specialist

January 2020 - October 2021

HTS

Cairo, Egypt

January 2020 - October 2021

• Collaborated with clients to identify and fulfill their unique design requirements, fostering improved client
satisfaction and loyalty.
• Led multiple successful media buying projects, contributing to a comprehensive restructuring of client business
managers, CRMs, integrations, and automations. This initiative enhanced all retargeting strategies, resulting in
a substantial reduction in marketing costs and improved overall campaign results.
• Developed compelling social media graphics, driving brands visibility and engagement across diverse platforms,
resulting in increased online presence.
• Enhanced social media videos, resulting in heightened viewer engagement and elevated brands awareness,
ultimately contributing to improved market positioning.

Company industry:
Advertising

Media Buyer

February 2019 - August 2020

City One (Uber Agency)

Cairo, Egypt

February 2019 - August 2020

• Created engaging photos and videos, boosting social media post and ad engagement.
• Crafted compelling content for social media posts, driving increased audience interaction.
• Executed effective social media ad strategies, achieving a substantial increase in reach and impact.
• Managed and organized a leads database, enhancing lead nurturing and increasing conversion rates.

Company industry:
Business Support Services
Job role:
Marketing and PR

Education

Helwan University

May 2021

May 2021

Bachelor's degree, Media And Advertising

Egypt

GPA (rating): Good

GPA (rating): Good

Skills

Social Media Marketing
Expert
Social Media Marketing
Expert
Video Editing
Expert
Video Editing
Expert
Graphic Design
Expert
Graphic Design
Expert
Media Buying
Expert
Media Buying
Expert
Digital Marketing
Expert
Digital Marketing
Expert
CAMPAIGN MANAGEMENT
Expert
CAMPAIGN MANAGEMENT
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
MARKETING
Intermediate
MARKETING
Intermediate
ANALYTICS
Expert
ANALYTICS
Expert
GOOGLE ANALYTICS
Expert
GOOGLE ANALYTICS
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE MARKETING
Expert
SEARCH ENGINE MARKETING
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
BOOSTING
Expert
BOOSTING
Expert
MEDIA PLANNING
Expert
MEDIA PLANNING
Expert
Social Media Ads
Expert
Social Media Ads
Expert
Tracking Setup
Expert
Tracking Setup
Expert
Media Buying
Expert
Media Buying
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Social Media Marketing Certification II

Training
Social Media Marketing Certification II
HubSpot
Dec 2023
Show credentials

Hobbies and interests

Ads Creation

Best TV advertisement, Helwan university & Media hub, Jul. 2021.